Case Study: Retail

Pet StoreCampaign

Performance Metrics

Impressions 186,500

Opens 4,100

Open Rate 2.2%

Engagements 1,600

Engagement Rate 39.4%

Email Leads 1,526

Campaign OverviewThis was an incredible campaign that was able to garner massive amounts of interest and numbers during its 3.5 month run. Both promotions across this campaign reached a large portion of the app audience with over 186,000 impressions. Open and engagement rates were impressive for both promotions, but the gift card contest performed better with nearly a 4% open rate and a 43% engagement rate. Other highlights include a cumulative 45% unique engagement rate and 1,526 total email leads.

Insights• Offer users something that resonates well and can only

be obtained by engaging on the app• Small incentives that users appreciate can help massively

increase your email database

Campaign OverviewTo support enrollment for their upcoming fall semester, a local charter school ran interactive radio ads across two of our partner stations. The mobile ads sent listeners directly to the school’s website. One call to action was “learn more” while the other indicated that that the school was “accepting applicants.” The “accepting applicants’ ad performed better than the generic “learn more” with a 1.1% open rate and 26% engagement rate.

4,100 MAUs AT TIME OF CAMPAIGN

Insights• Messaging that specifically addresses your audience

needs can increase overall opens and engagement• Running your campaign at a relevant time (like the

months leading up to open enrollment) increases the likely-hood of capturing your target audience

Case Study: Charter School Recruitment

Charter SchoolCampaign

Performance Metrics

Impressions 24,250

Opens 200

Open Rate .8%

Engagements 50

Engagement Rate 24%

Insights• Not optimizing copy or creative can hinder the

performance of the campaign as messaging and imagery get worn out

• Running this type of campaign at prime University recruitment times will attract more interest and gain better qualified leads

UniversityCampaign

Performance Metrics

Impressions 24,400

Opens 1,120

Open Rate 4.6%

Engagements 50

Engagement Rate 4.6%

Case Study: University Recruitment

Campaign OverviewIn an effort to recruit students to their online program, a University ran an interactive radio campaign in the Spring and Fall redirecting users to their website. The campaign ran across three partner stations in Portland, OR. The promotion detail screen provided users with useful information on the program allowing users to learn more before going to the website.

Campaign OverviewA local Portland pizza chain is currently running a cluster-wide campaign promoting their various weekly offers. All of the ads clicked through to the restaurant’s website. The messaging within the advertisements included price points and value propositions such as “2 Free Games!” While both advertisements are performing well, the ad with the price point included in the messaging has a 2% higher engagement rate.

RestaurantCampaign

Performance Metrics

Impressions 222,600

Opens 1,800

Open Rate .8%

Engagements 340

Engagement Rate 19%

Insights• Including a compelling price point in your messaging is a

great way to encourage users to click through• Running an interactive radio campaign provides insight

to the daypart and day of the week that an advertisement is performing best

Case Study: Restaurant- Pizza

Campaign OverviewA local Portland pizza restaurant ran a multi-ad campaign on the local Top 40 and Country stations. The campaign included time sensitive ads like “Today Only!” and “Tuesday: $10 for any large pizza!” as well as more general ads such as “Thin crust pizza, only $10!” The time-sensitive ads had much higher open and engagement rates compared to the general ads. Introducing new ads throughout the three month campaign kept the users interested and the engagement rate steady.

RestaurantCampaign

Performance Metrics

Impressions 22,300

Opens 600

Open Rate 3%

Engagements 150

Engagement Rate 27%

Insights• Time sensitive messaging is a great way create a sense

of urgency in your customers• A digital campaign to accompany the on-air buy is a

great way to extend the brand message beyond the broadcast

Case Study: Restaurant- Pizza

Case Study: Airline

Campaign OverviewA low-cost airline in Mexico ran an eight week campaign on one Spanish-formatted station in Oregon to promote direct flights from Portland to Guadalajara. The call to action lead users to search for flights on the Volaris website. There were a total of 150 unique engagements, meaning that 50% of engaged users went back to the advertisement to browse through flights again.

AirlineCampaign

Performance Metrics

Impressions 74,800

Opens 560

Open Rate 0.8%

Engagements 230

Engagement Rate 41%

Insights• International companies can benefit from local

interactive radio campaigns• Although targeted to the Spanish demographic, an

airline like such can promote direct international flights across any demographic

• The months leading up to Summer are a good time to promote travel