case study: prison valley
DESCRIPTION
Joel Ronez's case study at the first day conference of Power to the Pixel's Cross-Media Forum, 12 October 2010TRANSCRIPT
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Prison Valley, it’s:
• A webdocumentary released the 22d april 2010 on http://prisonvalley.arte.tv
• A TV documentary 59 mn on ARTE the 6th July 2010, also available on iTunes
• A free iPhone app
• A book Arte Editions / Democratic Books / sept 2010
• A photo exhibition (May 11th – june 12th, galerie Since, Paris)
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trailer
• http://www.upian.net/prison-valley/trailer/211109_TRAILER_PV_DEF_low.zip
• http://vimeo.com/7898134 • http://vimeo.com/15744849
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On linestory(9 X 6mn)
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Interactive content
Debating tools
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Discussion between viewers, and with the characters
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Narrative, graphic & technical codesInspired by game.
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iPhone App with portfolios + discussion tools
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iTunes distribution
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A TV version 59’ Prime time (Arte, 20h30, 6th July)
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A book (éditions Democratic Books)
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A parnterhsip with Yahoo.fr – Libération.fr and Franceinter.com
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Facebook & Twitter : + 5000 tweets with #prisonvalley
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The audience on the 30th september 2010
220 000 visits150 000 FR45 000 ENG25 000 DE
600 000 vidéos viewed420 000 FR100 000 ENG80 000 DE
44 715 users created a profile, (12 017 directly on the site, 9 604 using Facebook, 2 104 Twitter, et 20 788 the guest version).397 personnes used the unlock code gave on the air.
530 comments on 57 different discussions and 39 on characters.
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The audience on the 30 september 2010
TV documentary (59mn, june 11th and le Tuesday 6th july at 20h35 (Thema Prison, FRANCE 1,3% PDA et 285 K, Allemagne 0,66% et 209 K).
VOD on artevod.com (23 sales) and iTunes (309 sales).
iPhone app downloaded 1534 times. A book (224 pages) éditions Democratic Book/ARTE Editions