case study | pay per click management established in 2005 ... · £850 per month, producing on avg....

Project Background The Printed Cup Company approached Twentyone after seeing disappointing results from Google Pay Per Click Advertising and poor service levels from its appointed agency. The Brief Our goal was to increase the number of enquires for the clients range of bespoke printed cups whilst reducing the associated cost per acquisition. What We Did and mobile targeting and developed campaigns around keyword groups relevant to all stages of the research and purchase cycle. Twentyone also implemented conversion tracking for online and call enquiries needed to provide clear tracking. Outcomes & Results Previous to our involvement The Printed Cup Company had been investing £850 per month, producing on avg. 46 leads at a cost per lead of £18.50. With a reduced budget of £450 we was able to provide The Printed Cup Company with 68 leads directly attributed to Google Advertising campaigns. These were provided at a Cost Per Lead (CPA) of £6.61. This was a 64% reduction on the Cost Per Lead previously achieved. More Information For more information please contact Sam Fletcher at Twentyone. Tel: 07903 122 531 64% Reduction in Cost Per Lead Websites Digital Marketing Social Media Content Graphic Design Branding www.twentyoneagency.co.uk Case Study | Pay Per Click Management Established in 2005 The Printed Cup Company has grown to be Europe’s fastest manufacturer of bespoke printed cups. “Twentyone have been a dream to work with after we were let down by the service of our previous agency. Sam is always on hand to help with even the smallest questions. After one month Twentyone reduced our cost per lead by more than ½ and we saw our biggest sales month ever! I feel they are really committed to help us drive our business forward handle our AdWords campaigns.” Eleanor Spensley Marketing Who Was Involved Sam Fletcher, Director Analysis

Upload: others

Post on 24-Jun-2020

1 views

Category:

Documents

0 download

Report

Download

Embed Size (px):

TRANSCRIPT

Page 1: Case Study | Pay Per Click Management Established in 2005 ... · £850 per month, producing on avg. 46 leads at a cost per lead of £18.50. With a reduced budget of £450 we was able

Project Background The Printed Cup Company approached Twentyone after seeing disappointing results from Google Pay Per Click Advertising and poor service levels from its appointed agency.

The BriefOur goal was to increase the number of enquires for the clients range of bespoke printed cups whilst reducing the associated cost per acquisition.

What We Did

and mobile targeting and developed campaigns around keyword groups relevant to all stages of the research and purchase cycle.

Twentyone also implemented conversion tracking for online and call enquiries needed to provide clear tracking.

Outcomes & ResultsPrevious to our involvement The Printed Cup Company had been investing £850 per month, producing on avg. 46 leads at a cost per lead of £18.50.

With a reduced budget of £450 we was able to provide The Printed Cup Company with 68 leads directly attributed to Google Advertising campaigns.

These were provided at a Cost Per Lead (CPA) of £6.61.This was a 64% reduction on the Cost Per Lead previously achieved.

More InformationFor more information please contact Sam Fletcher at Twentyone. Tel: 07903 122 531

64%Reduction in Cost Per Lead

Websites Digital Marketing Social Media Content Graphic Design Brandingwww.twentyoneagency.co.uk

Case Study | Pay Per Click Management

Established in 2005 The Printed Cup Company has grown to be Europe’s fastest manufacturer of bespoke printed cups.

“Twentyone have been a dream to work with after we were let down by the service of our previous agency.

Sam is always on hand to help with even the smallest questions. After one month Twentyone reduced our cost per lead by more than ½ and we saw our biggest sales month ever!

I feel they are really committed to help us drive our business forward

handle our AdWords campaigns.”

Eleanor SpensleyMarketing

Who Was InvolvedSam Fletcher, Director

Analysis

Analysis Results for ARRA Projects: Enabling Fuel Cell ...€¦ · Avg Operation per Day [hour] Class 1 Class 2 Class 3 0 1000 2000 3000 Avg Operation per Year [hour] 4000 Class 1

AVG Anti-Virus Business Edition 2011af-download.avg.com/filedir/doc/AVG_Anti-Virus_Business/... · 2011-09-27 · AVG DataCenter AVG AVG DataCenter AVG Admin Server

SAIPRC CORT Annual meeting - Transportation.org...What Amtrak delivers 18 Riders 18,713 Riders 4,431 Revenue $962,001 Revenue $214,308 avg bookings per day 140 avg bookings per day

AVG AntiVirus · emailing, downloading and sharing files and links ... AVG AntiVirus Windows 10. AVG AntiVirus AVG Protection AVG Ultimate Antivirus Blocks viruses, spyware & other

The Dutch insurance market 2017 · 2 per. Mov. Avg. (Gross Premiums written) 2 per. Mov. Avg. (Gross Claims) Increase in claims in caused by the increase in claims in the life market

all you Can - Gyu-Kaku Japanese BBQ · pERSON kID SENIOR . FRI & SAT: $37 pER pERSON . FRI & SaT: $18.50 PER KID FRI & SaT: $24.50 PER SENIOR . small plates sIdes • Garlic Shio

TEST Stats Majority of questions were on INB test prior to spring break I eliminated 4 questions 1 st per-50% avg 3 rd per- 46% avg 5 th per 39% avg 6