Media Company Case Study

Task 1 Understand the structure and ownership of the media sector

Stick your name here

Stick the Name of your company here

Learners will choose a media company, (from a given list) and produce a 1000 word case-study on that company.

Choose from, Disney, Apple, Sony (& SyCo), News Corporation, Google

Start by telling me what media sector it belongs to.

What products it produces (cross-media?)

Who owns it - has the ownership changed - do they own any other companies

How it is organised, i.e. is it vertically or horizontally integrated. Why is it organized this way what are the benefits and disadvantages

Who are its competitors? Impact on production and distribution

Who are the customers? Find quotes on how many it has What are the demographics, eg male

female, age, socio economic group

What changes in organisational structure has there been and what were the implications.

Has it had any controversies ( eg News Corporation and the News Of The World Phone Hacking Scandal)

Bibliography Find at least 6 sources of your info -

don’t use wikipedia Place the list in this order Surname, first name, title of book,

website, date, place it was published, who it was published by