N rthskullONLINE STOREFOR A LONDON JEWELRY BRANDIN 477 HOURS

About NorthskullNorthskull is a fashion brand based in London. It specializes in producingunique accessories and jewelry made of expensive materials: gold, silver,leather and fine wood. The ones who love this brand are a special caste;

these people prefer alternative clothing.

Few possibilities for SEOLow security level(the site was regularly attacked

and hacked)

Slow searchLow page loading speed

The brand had a pretty poor and undistinguished online store.Technical problems related to the store required urgent resolving.

Background

High speedPossibilities for promotingthe brand

Security

ChallengeA modern online store for a new step

in the business development of Northskull

Modernization of the admin area of the store and

implementation of additional statistics.

3Design integration,

modification of the catalogand development of new

functionality.

2Transfer of the storedatabase to a new CMS;optimization of the performance.

1

Analytics and SolutionIt was decided to transfer the online store to the CS-Cart platform, version 2.2.5.

We offered the client the Dedicated developer service. It is very convenient,because the client can skip the long-lasting step of approving the specifications

and can correct the tasks as the project is being implemented.

Project steps:

Implementing the Project

Before

After

The average time of loading a category page:

1 sec.

5 sec.

The product catalog and customer database of Northskull were transferred to CS-Cart version 2.2.5 without loss. The performance of this system appeared to be so good that it was just necessary to optimize the store layout a little bit in order to increase the speed of search, page and statistics load.

Transfer to a new CMS and optimization of the performance

1

Product images in the catalogare changed when hovered overDrop-down cart block

Dynamic banner on the home page

Automatic slider with automatic loading of imagesin the Collections section

Drop-down categories menu with intuitive displaying ofpopular products

Design integration

2

Improving the checkout processDynamic filters in the catalogfor quick and convenientproduct search

Individual shipping informationfor each country Exact calculation of delivery date in cart at checkout

One-step checkout

3

Using the Wishlist functionality, it is possible to createa stylish list of products and share it

with friends.

Special attention is given to social networks. In acommon window, we integrated a system of displayingposts in which the brand is mentioned in social media.

As a result, we produced Northskull Galaxy.

An automatic loading of videos from the NorthskullYouTube channel occurs in the Video section.When played, a video is loaded in a pop-up

window.

A special section named Features was created.The latest posts from this section are shownon the home page using blocks with dynamic

description.

Development of a unique set of tools for promotion

4

Modernization of the admin panel

The preview of an individual order is implemented in the orders list.

For exact calculation of delivery date,the store administrator can specify nonworking days in advance.

We developed an extended sales statistics system. The administrator of Northskull hasa real control panel, as a pilot of an airliner does. The control panel consists of many detectors and counters that measure the store operation according to dozens of parameters.

5

×1,5

Average total orderincrease – by 1.5 times

20per day

Average number ofcustomers – 20 per day

×2

Sales increaseby two times

The results of our 477-hour project were:

Results

Davron Christian CEO of Northskull

It was a pleasure working with Simtech Development on this project, we opted for the dedicated service as this allowed us to work closely with the programmers and as a result our large and complex project was completed in good time and to a high standard.”

“

Customer feedback

http://www.northskull.com/

www.simtechdev.com

Contact us

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