Founded by Mr. Kishore Biyani Incorporated in 1987Head quarters in Mumbai.Employees over 30,000 people.Has over 1000 stores in 61 cities

of India.Spread of 1.3 million square feet.

COMPANY’S PROFILE

King of India’s retail.Graduation in commerce from HR college of Mumbai.

Belongs to a business family.

About Kishore Biyani

VISION

Deliver everything,everywhere,everytime to every Indian consumers in the most profitable manner.

MISSION

We will be the trendsetters in evolving delivery format.

Kishore Biyani

“Doing business in India is not easy, but it becomes easy if you have the right business”

Food Bazaar

Pantaloons

Central

Big Bazaar

Type HypermarketFounded 2001Headquarters Jogeshwari, MumbaiIndustry RetailProducts Department, Grocery

storePromoter Kishore BiyaniParent Pantaloon Retail India

Ltd.Punch line ‘Is se sasta aur accha

kahin nahin’Currently 83 outlets

13%14%

45%

3%

25%

ShareCentralPantaloonsBigbazaarOthersFood Bazaar

TelevisionSets

WashingMachines

Refrigerators

Personal Care (Shavers, etc)

mBazaar

Microwaves

SmallAppliances

Laptops

ComputerAccessories

KitchenAppliances

mr. right

Bakery

Loot Mart

Tulsi

future money

futuregeneralli

Kids Wear

Toy Bazaar

Stationery

Child Care

FootwearBazaar

Beauty Care

Navaras

Star Parivar

MeenaBindre

Living Room

Bed Room

Kitchen

Dining Hall

Kids Room

Bean Bags

Paintings

DecorativeItems

PRODUCT MIXELECTRONICS

bazaar Fashion &

JewelleryFurniture

bazaar Child Care &

Toys Other Services

DENIMS &-T shirts

Fabrics & CutPiece

Formal Wear

Casual Wear

Party Wear

Ethnic Wear

Accesories

Undergarments

Night Wear

DressMaterial

Sarees

Shampoos

Detergents

Soaps

Liquid Wash

Creams

Deodrants

HomeCleaners

Utensils

Plastics

Crockery

Sundries

Soft Drinks

PackagedJuices

Milk Items

Frozen Food

Ice creams

Staples

Ready to eat

Ready toCook

InternationalFood

Spices

ImportedBazaar

Tea & Coffee

Fruits

Vegetables

ImportedFruits

DairyProducts

PRODUCT MIXAPPARELS FOOD FARM PRODUCE CHILL STATION

HOME & PERSONAL CARE

PROMOTION STRATEGY

‘Saal ke sabse saste 3 din’Future Card (3% Discount)Advertising (Print Ads, TV Ads, Radio)Brand Endorsement by M.S.DhoniPoint-of-Purchase Promotions

SEP 2009 SEP 2010

NET PROFIT 29.69 crores 36.18 crores

SALES 1086.44 crores

1511.21 crores

GROWTH IN RECENT YEARS OF BIG BAZAAR

SWOT ANALYSIS

Strength- High Brand Equity- State-of-art infrastructure- EDLP- PoP promotions- Variety of stuff under single roof

Weakness- Unable to meet store opening targets- Falling revenue/sq. ft.- General perception

Opportunity- Organized retail (4.15%)- Evolving consumer preferences

Threat- Competitors - Government policies- Unorganized retail

Big bazaar

Front end operation

Big bazaar express(<40000 sq ft)

Standard big bazaar(40000 to 80000 sq.feet)

Big bazaar supercentre(<75000sq ft)

Back end operation

In joint venture with foreign partner

Future strategy of Big Bazaar

Thank you