case study on disney

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Post on 21-Feb-2017

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Studio Entertainment creates Films Recording labels Theatrical Performances

Consists of 11 theme parks , cruise lines and other travelling features.

Consumer Products

What does Disney do best to connect with its core customers?

Let The Memories Begin

What are the risks and benefits of expanding the Disney brand in new ways such as video games or superheroes ?

Too many to choose from !!!

DISCLAIMERCreated by Prayas Gupta , VIT Vellore , during a Marketing Internship by Prof. Sameer Mathur, IIM Lucknow