Top of The Pops Magazine is known as the UK's biggest-selling teenage magazine. The magazine feature a variety of things that include: the latest fashion and beauty tips/information, gossip, real life stories etc. They have created the magazine to be able to build up and help young girls confidence and self-esteem increase; also to bring them entertainment and a sense escapism. This is helping them to meet their needs. It is issued every month at £2.99 and regularly has a free poster or gifted attached to it. Their target audience is predominantly for young girls at the ages of 12-16 years old.

The magazine features plenty of iconography like bright colours, clothes, glitter, vibrant make-up and guitars. This to attract a larger audience and persuade them to pick up the magazine and take a read. The style of the magazine is visual and has many images as this is a way of attracting an audience but is also capturing the reader’s attention with snappy sell lines and this giving a pop imagery. Top of the Pops magazine use a lot of upper case in their magazine which provokes excitement to exaggerate what they are saying. The magazine also uses bold and bubbly font as the genre is pop and in addition it suits the personality of the target audience.

There are a number of codes and conventions in the magazine, Top of the Pops that I would like to explore. One of them is bright colours as they are constantly used to remind readers that Pop music is lively and upbeat. They use bright colours like pink and yellow to highlight the magazine is Pop, which makes different people acknowledge the genre. Though, if the magazine used dark, depressing colours like black then this would make the audience think the magazine is dull and aggressive. With the use of bright colours, it creates a sense of happiness and joy. As pink is a bright, feminine colour, this is used majorly to attract the attention of the reader

Popular, young artists are also featured in each Top of the Pops magazine. They do this to reflect the readers as they are young, girly girls. They also do this to attract more readers as teenagers tend to look up to young artists and they are likely to be their role models. For example, artists like Jessie J, Little Mix and JLS. It also makes the audience aware that they have the capability to become just as successful as them.

The artists inside the magazine wear unique and quirky clothes like ripped jeans, skirts, shorts and dresses. They also tend to be bright colours to reflect the magazine as a whole. They do this to give young girls the ability to know what the latest trends are. It is also to help them discover new clothes.

The content as a whole is dedicated to music and fashion. The magazine involves the new, latest artists, new music, concerts, interviews, tips and a lot more. There are a number of artists who constantly featured, like One Direction, Justin Bieber, Little Mix etc.

The mode of address is very informal and laid back to match the way the reader speaks. For example “YOU can be Cheryl”. They use a friendly and welcoming language to form a relationship between the reader and the magazine itself. The language used is suggesting that the audience understand and value Pop, realising the magazine takes music seriously and into consideration. The reader’s direct eye contact will be the main image as it is dominant, which is showing the magazine is just for them, creating a bond.