Case Study of Promotion of Assassin's Creed

Game can be played on multiple consoles

Publicity from Magazines and Website

Magazine Advert

Website

Advert

Assassin's Creed 4 Black Flag advert

Activity

• Choose one Video Game that you are familiar with

• Provide a slide with the following information:– Overview of game, audience, rating, plot, genre, etc– Three examples of promotional techniques:

• Billboard, magazine advert, radio advert, trailer, review, magazine cover, magazine articleAnnotate

– Annotate each slide, showing your understanding of how each promotional text relates back to your chosen Video Game