case study- national restaurant chain
DESCRIPTION
Where2GetIt helps a national restaurant chain boost visibility, traffic and social engagement.TRANSCRIPT
Where2GetIt, Inc. 714.660.4870 [email protected]
where2getit.com / Follow us on
Casual Restaurant Chain
BUSINESS LOCATORLOCAL LISTING MANAGEMENT
CASE STUDYBy Where2GetIt
714.660.4870 [email protected]
CLIENTBACKGROUND
CHALLENGES SOLUTION RESULTS
A national fast casual restaurant franchise chain with approximately 2,000 locations across the continental US.
Attract new customers
Increase sales and tra�cImprove online findability
Consistent branding across all online digital channels
Nearly 2,000,000 location searches per month
Locator: >1,300 likes & 90,000 impressions per month
FourSquare: 1.3 million check-ins per year across all locations
Business Locator technology + Facebook Integration
Business Listing Management
Local ClaimingLocal Data Syndication
WHAT YOU’LL FIND
714.660.4870 [email protected]
CLIENT BACKGROUND
A national fast casual restaurant franchise chain with approximately 2,000 locations across the continental US.
714.660.4870 [email protected]
TACTIC #1 BUSINESS LOCATORHow It Works
Detects user’s IP address to determine the nearest restaurant location from the point of search
Location information, e.g. address, phone #, amenities, and special promotions available to user via our locator
Customers can send driving directions via SMS or email
714.660.4870 [email protected]
TACTIC #1 BUSINESS LOCATORLocal Restaurant Findability
Enables customers to easily find nearby locations
Delivers the optimal user experience - supports Desktop, Mobile and Tablet devices
Social engagement with brand - Facebook Like button on Business Locator for each location
714.660.4870 [email protected]
TACTIC #2 FACEBOOK LOCATOR
Integrated Business Locator into company’s Facebook page
Users on Facebook can easily find nearby restaurant locations without leaving Facebook
Increase Local Visibility & Exposure
714.660.4870 [email protected]
TACTIC #3 MANAGE LOCAL LISTINGSConsistent Branding
Claimed & optimized all restaurant location listings on Google Places and Foursquare
Syndicated all location data to core data providers
714.660.4870 [email protected]
RESULTS
Facebook likes
Facebook Like integration with Business Locator has delivered > 1,300 likes and > 90,000 impressions every month
Increasing brand exposure among consumers’ Facebook friends
1300 90,000Impressions
714.660.4870 [email protected]
Enables customers to easily find nearby locations
Delivers the optimal user experience - supports Desktop, Mobile and Tablet devices
Social engagement with brand - Facebook Like button on Business Locator for each location
RESULTS
Claimed Venues on Foursquare have generated on average 61 check-ins per month for each location, totaling 1.3 million check-ins per year across all locations.
Google Places listings see an average 6% monthly action rate. Action rate: % of users interacted with the listing after an Impression. Google Places had a strong visibility & findability impact for the local restaurants.
1.3 MILLIONCheck-Ins
714.660.4870 [email protected]
Integrated Business Locator into company’s Facebook page
Users on Facebook can easily find nearby restaurant locations without leaving Facebook
RESULTS
The LOCAL
Experience
The company’s customer-centric approach to local marketing ensures that customers can find a restaurant with specific amenities, such as a drive-thru window or playgrounds.
Local audiences have the benefit of a more local experience with the national brand. W2GI Locator technology is delivering an average of nearly 2,000,000 location searches per month.
714.660.4870 [email protected]
Claimed & optimized all restaurant location listings on Google Places and Foursquare
Syndicated all location data to core data providers
Using W2GI Locator technology and services, the company delivers a consistent branding experience to customers across all locations, resulting in a measurable increase in tra�c.
Where2GetIt x Our Client
Where2GetIt, Inc. 714.660.4870 [email protected]
where2getit.com / Follow us on
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