CASE STUDY

BACKGROUND

MSX International (MSXI) is a leading global provider of outsourced business solutions for the automotive industry, providing business solutions to companies throughout the automotive, truck and motorcycle industries.

CHALLENGE

MSXI was asked by Ford – a long-term global client – to deliver a variety of after-sales-related programmes for its dealers in India.

MSXI quickly realised that it needed to open an office in India and employ local staff who understand India’s business culture rather than bring in existing employees.

Furthermore, first encounters with Indian bureaucracy were not good and MSXI began to realise that it would need expert help in navigating India’s maze of regulatory and legal requirements.

So began the task of finding a market activation partner who would deliver a comprehensive range of market entry services for new entrants into India.

SOLUTION

MSXI met with a number of companies before meeting Sannam S4 who offered the most comprehensive market-entry and business development services.

Sannam S4 was then appointed to incorporate MSXI in India, deliver office space and advise on the HR mechanics of hiring in India, cultural norms, invoicing, local regulation compliance, tax and immigration matters.

RESULTS

With support from Sannam S4, MSXI has established a growing and profitable business in India:

MSXI is now supporting Ford to establish a successful client offering called ‘Quick Lane’; a network of service repair sites which enable vehicle owners to drop in for small repairs – such as tyre and oil changes, and brake checks, etc.

MSXI is now developing a stronger presence with other car manufacturers operating in India.

Sannam S4 continues to provide ongoing financial, compliance, HR and advisory support as as well as office space for its employees.

‘India is a land of opportunity, however, outsiders definitely need experts on the ground to help ease their journey. Sannam S4’s support has been invaluable to MSXI. Not only at the beginning when incorporating the company in a record timing but also on an ongoing basis. Its team of experienced business people consistently provide easy-to-understand advice and all the support services I’ve needed so far. I highly recommend Sannam S4 to any company exploring opportunities in India’.

Xavier Vandame, MD MSXI - Asia Pacific.

MSX International

Supporting an automative consultancyestablish and grow

Service: Financial, tax and HR advisory

INDIA CHINA BRAZILI I consult@sannams4.comwww.sannams4.com