UNILAB SRL—1st September 2015 CASE STUDY KYUNG DONG: When tradition meets evolution

Summary

Discover how KYUNG DONG found a way to create new

business opportunities through a customized selection

software made by UNILAB Srl.

About KYUNG DONG “Since established in 1967, we have manufac-

tured and supplied commercial and industrial

refrigeration and air-conditioning equipment

such as unit cooler, condensing unit and con-

stant temperature/humidity system unit.

We are a leader in this industry based on rich

engineering know-how and confidence and

always response to market with quality prod-

ucts and on-time delivery.”

Source KYUNG DONG website

CASE STUDY

KYUNG DONG: How to create new business opportunities

When tradition meets evolution

UNILAB SRL—1st September 2015 CASE STUDY KYUNG DONG: When tradition meets evolution

Our approach

The challenge was to customize the UNILAB selection software

UNIT SELECTOR according to the strong KYUNG DONG identifica-

tion.

Our technicians used UNIT SELECTOR to developed an innovative

solution that keeps unchanged the tradition:

It includes key languages, tailored to KYUNG DONG require-

ments: Korean, English, Spanish, Russian and Finnish.

Features different activation’s levels, according to the mar-

ket, users and restrictions of certain products.

Provided bundle of many commercial licenses for Sales De-

partment for a broad distribution.

Integrated inside the software an easy tool for the calcula-

tion of thermal capacity of storage rooms.

Thermodynamic results was supposed to be reliable in ex-

treme air conditions, for a world-wide market.

Challenges

KYUNG DONG was looking for a tool to create new business

opportunities. They have always invested in exhibitions as their

main marketing approach. In addition, the expansion of their

activities in foreign countries required a global and unique

sales approach.

UNILAB UNIT SELECTOR Soft-

ware

When KYUNG DONG discovered UNILAB Selection Software

called UNIT SELECTOR, they immediately realized its potential.

Requirements:

select and calculate all KYUNG DONG units

export offers in Non-Latin languages (Korean included)

What is UNILAB Unit Selector? Software for the selection and estimation of

dry coolers, air coolers, remote condensers &

unit coolers. Colors, input parameters and

printout layouts can be customized according

to your business needs. It features a wide se-

lection of fluids and fan types (EC included) and

special accessories like the adiabatic system. It

uses a proprietary mathematical model for the

coils calculation.

More info here: j.mp/unitselmodulesvideo

UNILAB SRL—1st September 2015 CASE STUDY KYUNG DONG: When tradition meets evolution

Benefits for KYUNG DONG UNILAB software architecture supported the increasing

number of national and international representatives,

giving KYUNG DONG a strong tool supporting sales in

foreign countries.

In 2014, the number of local agents was 40. The intro-

duction of the Korean language in our customized soft-

ware was a game-changer point, allowing national repre-

sentatives growth. In addition, KYUNG DONG’s custom-

ized software’s easy-to-use interface does not require

any additional training, for a fast response to the market.

Sales people can filter units and make offers quickly in

occasion of exhibitions, and give reliable thermodynamic

results. The software is fully multi-language. Any agent

can easily generate an offer using the software in his

mother-tongue language, and then print or export the

business proposal into another language. It is always pos-

sible to import additional languages when required, ac-

cording to the market’s evolution.

Do you need a software like this?

If your answer is “yes” or you just

have questions about UNILAB

UNIT SELECTOR, our specialists

are at your disposal for a free

evaluation.

Via Nino Bixio, 6 - 35131 - Padova (ITALY) Ph. +39 49 8763311 - Fax +39 49 8750196

The creation of different activation

levels helps the direction to monitor

the performance the sales representa-

tives (agents, distributors, technical

sales engineers, etc.), analyze reports,

export and compare useful statistical

information.

Providing time-limited activation codes

gives KYUNG DONG the choice to ex-

tend or to stop specific cooperation

contracts when required.

The integration of “COLD STORAGE” tool is strategic. It

allows sales representatives to calculate the thermal ca-

pacity required to storage good, such as fish, vegetables

etc. This makes it even easier to tailor winning commer-

cial proposals, with an obvious increase of sales results.

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