case study! keeping up with key changes in facebook & twitter
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CASE �STUDY KEEPING UP WITH KEY CHANGES IN FACEBOOK & TWITTER
PRESENTED BY: ROBERT PATTERSON TWITTER: @ROBERTPATTERSON
DOWNLOAD PRESENTATION: HTTP://BIT.LY/EFTAMSTERDAM
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WE HELP CONSUMERS CONNECT WITH BRANDS AND EACH OTHER TO INSPIRE AND SHARE TRAVEL EXPERIENCES.
MMGY GLOBAL Social Media Philosophy
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CASE STUDY
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DEVELOP INTEGRATED SOCIAL MEDIA PLATFORM
Mul$ple apps to engage users
Consistent branding across
channels
Apps to drive
referrals
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INTERACTIVE TWITTER FACEBOOK APPLICATION
Allow users to follow & engage
within app
Share photos to highlight product
Par$cipate in hashtags & chats
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INTERACTIVE PINTEREST FACEBOOK APPLICATION
Allow users to follow & consume content
within app
Campaign specific
pinboards
Repin user generated content
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ICELANDAIR FACEBOOK APPLICATION
Highlight Partnership
Provide Vehicle to Book
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TARGET AUDIENCES USING FACEBOOK ADS Page Ad Sponsored Story Applica3on App
Promoted Post (new) Facebook Offers (new)
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INSPIRE & EDUCATE
Tell your story
through photos
Ask ques$ons to generate ac$ons
Take consumer focused approach
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INSPIRE & EDUCATE
Create games to engage users
Ask for RTs and Likes
Find interested users and engage them
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INCENTIVIZE PARTICIPATION Highlight
consumer interests
Engage consumers with daily ques$on
Incorporate mul$ple channels
Require users “like” the page to
enter
Make it mobile friendly
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CAMPAIGN RESULTS
FACEBOOK ! Campaign generated 20,000+ likes ! 8M+ Facebook users reached ! 25M+ Facebook impressions
TWITTER ! Campaign generated 1,000+ followers ! 1M+ Twitter users reached ! 1.5M Twitter impressions SWEEPSTAKES ! 12,680 entries
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SOCIAL MEDIA RESOURCES
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SOCIAL MEDIA RESOURCES Facebook Facebook Blog Facebook Adver$sing Facebook Pages Facebook Case Studies Facebook Developers Blog Facebook Marke$ng Solu$ons Facebook for Business Inside Facebook All Facebook Facebook + Commerce Facebook Live
Twi>er TwiNer Blog TwiNer Adver$sing TwiNer for Business TwiNer for Developers @twiNer @twiNerads
Download My Presenta$on: hNp://bit.ly/eSamsterdam
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THANK YOU