Case study: InnovascuolaGiorgio Sironi (Nest Group)

Description

Portal for fostering digital didactics

directory of digital contents

education material about technology

social network

Target users: teachers and educators, parents

Main actors: Public school personnel, Italian government

Description

[Didactic] objectivesProviding selected, categorized and human-reviewed material

Educating teachers about e-learning

Connecting teachers and students in their communities

Business modelpublic funding

possible role of mediator in the digital content market, or targeted advertising

Homepage

Homepage

Targets to the three thematic areasContent

Didactics (methodology)

Social network

Also minor, classic areasDictionary

Prizes

Newsletter

News

Directory of contents

Directory of contents

Search-basedCriteriaPayment required

Target students (age)

Subject (math, arts...)

Textual query

Contains reviews for some of the materialHuman selection can be activated as a filter

Didactics

Didactics

Dedicated to adults

Different channelsBy targetProfessors

Parents

By topicWeb 2.0

Interviews

By frequency of updatingNewsletter

Columns

Social network

Social network

Profiles for professorsPersonal space and newsfeed

Classical web tools: forum, chat, wiki

CreationCommunities (student census)

Content

Goal: connect professors and experiences from different schools

Syndication

Syndication

Feeds for the different channelsCan be followed in an aggregator

Can be filtered or mashed up in other tools

Public contentCreative Commons license

Distribution with attribution

Non-commercial use, Share-alike (derivative works must maintain the same license)

Strengths & weaknesses

Platform to improve the efficiency of didactic material marketExpand supply

Makes supply and demand communicate easily

Gathers demand for electronic content

Public-backed initiative, presenting externalitiesIts goal is not to make money

Conclusions & take-aways

A single platform as a point of reference can improve the market for digital content

Social networks allows for the best targeted advertising

Educational activity for adults is not to be ignored

Muokkaa otsikon tekstimuotoa napsauttamalla

Muokkaa jsennyksen tekstimuotoa napsauttamallaToinen jsennystasoKolmas jsennystasoNeljs jsennystasoViides jsennystasoKuudes jsennystasoSeitsems jsennystasoKahdeksas jsennystasoYhdekss jsennystaso