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About Project Bionic A premier social media agency located in Seattle. Project Bionic works with brands looking to grow on social media. They have account strategists, creative writers, branding specialists and analytics experts ready to help companies drive engagement on Facebook, Twitter, Pinterest and Instagram. CASE STUDY: How paying for Twenty20 imagery saved this social media agency $10,000. INTRO Have you heard the phrase “you’ve got to spend money to make money”? In the case of Project Bionic, a top Seattle based social media agency, being smart about where they spent money helped them save $10,000. Since the digital revolution, communication channels have evolved exponentially. As an agency of experts helping brands connect to their customers, Project Bionic is helping companies be relevant in the social media era. THE PROBLEM As more clients signed on to benefit from their expertise, Project Bionic struggled to scale their existing process. Knowing that their audiences engaged in certain social channels, Project Bionic went directly to the source to capture their attention. Seeing the types of content created by their customers on Instagram, Twitter and Facebook, they went on the search for mimicking the natural, authentic feel of these real conversations. They found it in Google Images and social feeds. However, these sources were time consuming to search through and unreliable for legal attribution. Each brand is unique. Companies rely on Project Bionic to create amazing content and to leverage the latest trends and tools for social media. projectbionic.com

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Page 1: CASE STUDY: How paying for Twenty20 imagery saved this ... · CASE STUDY: How paying for Twenty20 imagery saved this social media agency $10,000. INTRO Have you heard the phrase “you’ve

About Project Bionic

A premier social media agency located in Seattle. Project Bionic works with brands looking to grow on social media. They have account strategists, creative writers, branding specialists and analytics experts ready to help companies drive engagement on Facebook, Twitter, Pinterest and Instagram.

CASE STUDY:

How paying for Twenty20 imagery saved this social media agency $10,000.

INTRO Have you heard the phrase “you’ve got to spend money to make money”? In the case of Project Bionic, a top Seattle based social media agency, being smart about where they spent money helped them save $10,000.

Since the digital revolution, communication channels have evolved exponentially. As an agency of experts helping brands connect to their customers, Project Bionic is helping companies be relevant in the social media era.

THE PROBLEM As more clients signed on to benefit from their expertise, Project Bionic struggled to scale their existing process. Knowing that their audiences engaged in certain social channels, Project Bionic went directly to the source to capture their attention. Seeing the types of content created by their customers on Instagram, Twitter and Facebook, they went on the search for mimicking the natural, authentic feel of these real conversations. They found it in Google Images and social feeds. However, these sources were time consuming to search through and unreliable for legal attribution.

Each brand is unique. Companies rely on Project Bionic to create amazing content and to leverage the latest trends and tools for social media.

projectbionic.com

Page 2: CASE STUDY: How paying for Twenty20 imagery saved this ... · CASE STUDY: How paying for Twenty20 imagery saved this social media agency $10,000. INTRO Have you heard the phrase “you’ve

By using Twenty20, Project Bionic has found hundreds of photos per month for their clients quickly. By not having their designer go out and take photos, they have freed up a lot of his time. Instead, he’s now working on bigger creative projects that move the agency forward.

Oscar Dahl Creative Director, Project Bionic

time saved searching for photos

$10K+worth of time

based on avg. designer salary (Glassdoor)

20%

Want authentic, real-world stock photos? We’ll work with your team to find a plan that fits your company.

[email protected]

Saving their designer time “Twenty20 saves us time. We now know that we’ll be able to fulfill all our graphic needs and look great.”

Oscar Dahl Creative Director, Project Bionic

Legally sound (peace of mind)

To acquire and retain clients, Project Bionic has to produce engaging, original content consistently. Twenty20 has become an extension of their team by helping them find photos faster and significantly raise the quality of their posts.

Keeping important clients “We can now do better work, faster. Twenty20 has helped us keep important clients.”

Oscar Dahl Creative Director, Project Bionic

In the past, Project Bionic has used photos found on social media and google images. They would worry about doing proper attribution and navigating the legally murky world of unlicensed imagery. Twenty20 has entirely replaced this. They now have peace of mind.

CASE STUDY: PROJECT BIONIC

THE SOLUTION