How Australia Post is turning its workforce into new business hunters,with drool-worthy results.

Australia Post had an employee lead referral programbut they knew there was something about it that wasn’t quite right.

So they decided to create a new program, seekerIn fact, we’re telling this story mid-launch (it’s only been launched to 60% of employees so far)...

which makes it even more amazing that, compared to the previous program, it’s already achieved:

More leads10% increase

in monthly leads

Better leads10% increase

in conversion of opportunities

More revenue5% uplift in revenue

+ =

Yes, it’s fair to saYTHAT THE SEEKER LEAD REFERRAL PROGRAM IS ABSOLUTELY BOUNDING ALONG.

But what exactly is the Seeker program?And why is it such a barking success?

It all startedWITH AUSTRALIA POST SPOTTING AN EXCITING OPPORTUNITY...

to unleash their 37,000 strong workforceTO SNIFF OUT LEADS AND GROW THEIR BUSINESS.

Their rationale was simple:New business opportunities can be spotted by

But they knew there would be real challenges

How do you inspire such a diverse and widespread workforce...

to become hungry hunters and seekers of new business leads?

(After all, they had a lead referral program in the past that had grown a little tired)

So, with their trusted friends at AccumulateTHEY PUT ON THEIR THINKING CAPS.

to design a simpler, more engaging and rewardinGLEAD REFERRAL PROGRAM.

And in March 2015THE SEEKER PROGRAM WAS LAUNCHED TO AUSTRALIA POST EMPLOYEES.

Suddenly, Seeker success was just 5 easy steps away:

4. Earn points1. Spot Leads 2. Submit them online

3. Receive Email Updates

5. Get rewards!

It’s simple maths: More leads = More points = More rewards

So what’s the secret to the program’s drool-worthy success?

There are 8 key ingredients.

1. The brandAfter all, dogs rock (and they love to hunt and seek).

2. The impossible to ignore launchthat was high-energy, fun, educational and tailored to the needs of different business units.

3. It’s efficient, online and automatedSO THERE ARE NO CUMBERSOME, OLD-FASHIONED PAPER REFERRALS TO WADE THROUGH...

(and let’s not forget the environmental benefits)

4. It’s easy to use

Leads can be submitted from anywhere using a PC, mobile or tablet.

5. The (thousands of paw-some) RewardsIN THE ONLINE REWARDS STORE.

because one size doesn’t fit all

6. The communication mix

like the websitewith resources including practical tips on how to sniff out leads.

Monthly 'Star Seeker' announcement

Plus, there’s a regular program of emails...Monthly

newsletterPoints awarded notification

including personalised lead status updatesto keep Seekers informed, because every journey is different (and it’s ruff being left in the dark).

and monthly promotionsdesigned to inspire, drive participation and create a buzz around the Seeker program.

7. Recognition and Reward for outstanding performerswith monthly and annual Star Seeker awards for the leaders of the pack.

8. And last but not least, there’s buy-in from the top dogsBecause as with any incentive program, this can be make or break.

The great news is, the Seeker program

really delivers

“We’re really excited by the results we’re seeing from the Seeker program so farIT’S EASY TO ACCESS, EASY TO USE AND THE BRAND HAS REALLY CAPTURED THE IMAGINATION OF OUR PEOPLE. WE’RE PLEASED TO SAY IT’S ALREADY DELIVERING WELL ABOVE EXPECTATIONS. AND THIS IS JUST THE BEGINNING! WE CAN’T WAIT TO SEE THE RESULTS ONCE IT’S ROLLED OUT ACROSS THE WHOLE BUSINESS.”

JAYLEEN KARPETA LOCAL AREA MARKETING MANAGER CONSUMER AND SMALL BUSINESS AUSTRALIA POST

Unleashing the power of your entire workforce to grow your business?

It’s paw-sitively ingenious

Inspired by this tail? (->) Learn More

@accumulateAUlinkedin.com/company/accumulate1300 733 725accumulate.com.au

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