Goodmancase study

client profile

Goodman

Goodman is a global property group, operating in 16 countries worldwide and generating profits of AUS $229.2m in 2011.

{Julia Timms}UK Marketing Director, Goodman

“We wanted to position Goodman as a global group with local experience and establish a presence for our business parks across Scotland and the north east of England.”

our brief

BIG developed a strategy to deliver a media presence in Scotland and the north east of England which fits within the wider objectives of the group, both in the UK and globally.

what we did

BIG developed relationships between Goodman spokespeople and significant publications, providing the group with targeted media exposure.

Through our journalist introduction programme, we arranged a series of one-to-one meet-ings with key journalists from leading trade publications and regional media.

what we did

BIG secured impressive coverage for the launch of the Central Quay Masterplan, with front page stories in local press and extensive coverage in trade publications.

BIG arranged a prestigious launch event at Glasgow’s newly opened Riverside Museum, which attracted more than 30 of Scotland’s leading commercial property agents.

end result

BIG has successfully established Goodman as an important member of the region’s commercial property industry.

BIG have implemented a focused approach to generate widespread press coverage both in newspapers and key trade titles.

BIG has worked to provide Goodman with a strong presence across Scotland and the north east of England, emphasising the group’s regional focus.

testimonial

{Niall McGilp}Regional Development Director, Goodman

“The BIG Partnership’s extensive media and stakeholder network alongside their dedicated team provided us with the tools to maintain a significant media profile, engaging with the people who matter in commercial property.”

Glasgow

The BIG Partnership5 Park Circus PlaceGlasgow G3 6AH

0141 333 9585

Edinburgh

The BIG Partnership4th Floor, Venue Studios21 Calton RoadEdinburgh, EH8 8DL

0131 557 5252

Aberdeen

The BIG Partnership11 Thistle PlaceAberdeen AB10 1UZ

01224 615000

Liverpool

The BIG PartnershipSuite 620, The Plaza100 Old Hall StreetLiverpool L3 9QJ

0151 600 5126

www.bigpartnership.co.uk info@bigpartnership.co.uk

Fife

The BIG Partnership36-40 High StreetKirkcaldy KY1 1LU

01592 643200