case study - flush-bathrooms.co...case study - flush-bathrooms.co.uk 1. description of...

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Case study - Flush-Bathrooms.co.uk

1. Description of advertiser’s business activities

This client sells bathroom sanitary ware and fittings in the UK. For product campaigns the following brands were selected: Ultra, Premier, Phoenix, Lakes and Hudson Reed. These brands are more

expensive, which indicates more effective margin coverage by the conversion rate. Total number of promoted brands – approx. 7,000 products.

2.Cielenie kampane

The campaigns were targeted exclusively on the UK market, where the search network and the search partners were selected. The budget was managed by the Blue Winston system, in order to achieve the most effective budget distribution among all of the advertising groups.

Unique Group Campaigns – were created, represented by special product groups, where particular products share the same name and hence the same keywords. Such group-targeted ads bring potential customers directly to the search results in the e-shop.

Product Ads Campaigns – were created, enabling more efficient product search. Each product represents a specific ad group. In case of removing any product from the feed, it’s advertising campaign stops automatically, ensuring an automatic update of promoted products, which saves time and money – only currently available products will be advertised.

The campaigns were launched 12/05/2016. The most significant period of this case study are the months August – September 2016, when the artificial intelligence started with an extensive conversion of the product prices, keywords and their statuses.

Web: www.bluewinston.com , Email: [email protected]

http://flush-bathrooms.co.uk

http://www.bluewinston.com

mailto:[email protected]

� �3. Case study Example of Product campaign - Premier Product Ads The beginning of this case study shows the best performing product campaign (“Premier” brand), comparing August 2016 with October 2016. The A.I. was activated in August!

Total number of ad groups = total number of products: 1,417Total number of keywords: 12,928

Impressions: 6,524 -61,28%Clicks: 195 -17.72%CTR: 2.99% +112.47%Conversions: 17.00 before: 6.00 +183.33%Conv. rate: 8.72% before: 2.53% +244.36%Cost / conv.: 8.55€ before: 23.73€ -63.97%All conv. value: 1,803€ before: 784.14€ +130.02%Click assisted conv. value: 847€ before: 1,028€ -17,61%

ROI: +72.37%

Example of Product-Group campaign - Premier Group A special campaign developed by BlueWinston.com that creates effective keywords and minimises the low search volume effect. Period considered: Aug. 2016 – Oct. 2016. The A.I. was active in October!

Total number of ad groups: 1,520 Total number of keywords: 2,916Impressions: 4,979 -33.75%Clicks: 60 -31.82%CTR: 1.21% +2.91%Conversions: 7.00 before: 2.00 +250%Conv. rate: 11.67% before: 2.27% +413.33%Cost / conv.: 5.98€ before: 22.58€ -73.51%All conv. value: 611.19€ before: 238.27€ +156.51%Click assisted conv. value: 88€ before: 354€ -75.14%

ROI: +76.59%




http://bluewinston.com

� �Statistics on all campaigns created by Blue Winston – period considered: October 2016Total number of 21 product and product-group campaigns were created for the client Flush-Bathrooms. More than 6,700 products were promoted!

Impressions: 116,530 +42.98%Clicks: 1.646 +52.97%CTR: 1.41 +6.99%Conversions: 82.00 before: 28.00 +192.86%Conv. rate: 4.98% before: 2.60% +91.26%Cost / conv.: 15.31€ before: 27.24€ -43.80%All conv. value: 14,206.28€ before: 4,303.60€ +230.10%Click assisted conv. value: 8,415€ before: 4.028€ +91.82%

ROI: +69.97%




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Case study - EXIsport.com


One of the biggest retailers of sportswear, footwear and sports equipment. This client has more than 32 shops and one of the best performing e-shop in Slovakia. For product campaigns the following

categories were selected: Women's Shoes, Men's Shoes and Inline Skates, with the aim of improving their Google search results. Total number of targeted products – approx. 1600 models.




http://exisport.com

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2. Prípadová štúdia Women's shoes – product campaign – period considered: Aug. 2016 vs. Jun. 2016The product campaign for women's shoes was created at the beginning of June 2016. The results were compared with August 2016, after the three month period, during which the A.I. was activated.

Total number of ad groups = total number of products: 726Total number of keywords: 3,638

Impressions: 1,568 -47,51%Clicks: 181 -49.72%CTR: 11.54% -4.22%Conversions: 29.00 before: 10.00 +190.00%Conv. rate: 16.02% before: 2.78% +476.80%Cost / conv.: 1.64€ before: 12.33€ -86.66%

ROI: +169.21%

Men's shoes – product campaign – period considered: Aug. 2016 vs. Jun. 2016The product campaign for men's shoes was created at the beginning of June 2016. The results were compared with August 2016, after the three month period, during which the A.I. was activated.

Total number of ad groups = total number of products: 723Total number of keywords: 3,361

Impressions: 1,569 -41.74%Clicks: 244 -41.49%CTR: 15.55% +0.43%Conversions: 24.00 before: 24.00 +500.00%Conv. rate: 9.84% before: 0.94% +925.41%Cost / conv.: 2.55€ before: 35.67€ -92.86%

ROI: +134.76%




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Case study - SvetKocikov.sk


One of the biggest retailers of baby-strollers and baby items in Slovakia, who sells more than 27,000 products. For this client, we targeted our product campaign especially on baby-strollers of all different types and models!


http://www.svetkocikov.sk



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Case study - Pneumatiky.sk


Pneumatiky.sk is our premium client that sells car tires and tire rims. Tires, along with electronics, books and perfumes are the TOP segments that are perfectly suitable for Blue Winston advertising campaigns! Our app eliminates Trade Marks and automatically hides unsuitable or excluded keywords; it works with thousands of products without the need for human supervision!


http://www.pneumatiky.sk



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2. Case study Winter tires – GROUP campaign – period considered: Oct. 2016 vs. Sept. 2016This example shows that unique group campaigns created by Blue Winston are the best method to advertise products like tires. Firstly, because the potential customers usually don't know the exact tire model; and secondly, because of long-tail keywords’ LOW SEARCH VOLUME, which makes it hard to advertise such products via Google.An enormous increase of views, clicks and conversions is visible, when comparing October 2016 with the previous month, when Blue Winston activated a special function called “PER PARTES” that firstly advertises the long-tail forms and only if the long-tail forms have "Low Search Volume" it proceeds to the shorter forms. This campaign has been active only for two months. The A.I. is still optimizing!!!Total number of ad groups = total number of products: 1,700Total number of keywords: 3,446

Impressions: 22,556 +929.01%Clicks: 3,823 +1,048.05%CTR: 16.95% +11.57%Conversions: 75.00 before: 3.00 +2,400%Conv. rate: 1.96% before: 0.90% +117.76%Cost / conv.: 10.50€ before: 23.94€ -56.13%All conv. value: 22,526.25€ before: 1,109.54€ +1,930.23%Click assisted conv. value: 5,373€ before: 797€ +574.15%

ROI: +86.94%




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Tires – all brands – PRODUCT campaign – period considered: Oct. 2016 vs. Aug. 2016This is a “classic” product campaign targeted on all types of tires no matter if they are summer / winter / for cars / for trucks.

This example perfectly compares our client's advertising progress (thanks to our product-group campaigns) with his competitors, who don't use our campaigns. It clearly shows that regardless the advertisement of 10,000 products, the number of invalid impressions and misclicks can be low, thanks to the use of exact terms/ product names!

The A.I. is still optimizing!!! Extreme amount of products and keywords, which are daily managed by Blue Winston.

Total number of ad groups = total number of products: 10,525Total number of keywords: 21,052

Impressions: 3,372 +73.28%Clicks: 757 +180.37%CTR: 22.45% +61.80%Conversions: 16.00 before: 5.00 +220%Conv. rate: 2.12% before: 1.85% +14.29%Cost / conv.: 16.31€ before: 20.30€ -19.64%All conv. value: 2,565.15€ before: 770.70€ +232.83%Click assisted conv. value: 351€ before: 220€ +59.55%

ROI: +66.23%




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Agency services of Winston bros s.r.o.

Do you have problems with creating ads campaigns? We will show you how to do it. Contact us …

tel.: +421 903 434 587 email: [email protected] web: www.bluewinston.com






case study - flush-bathrooms.co...case study - flush-bathrooms.co.uk 1. description of...

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