case study flipt helped the boyenga team make $60,000 extra …€¦ · the original silicon valley...
TRANSCRIPT
CASE STUDY
Flipt helped the Boyenga Team make $60,000 extra in commissions
Flipt helped the Boyenga Team make $60,000 extra in commissions 1
CHALLENGES
WHAT BOYENGA TEAM DID
The fast paced housing market requires successful agents to adapt quickly, adopt new technology early, and embrace innovative team structures.
“We use Trulia and Zillow in parallel but those only provide acombination of buyer and seller prospects. We didn’t use any-thing that was specific to win sellers. With so much technology out there, it can be overwhelm-ing to choose what fits. I chose Flipt because I consider it the holy grail in providing seller prospects. What feeds our business is listings. Flipt is focused on extract-ing sellers specifically.” - says Eric Boyenga, founder.
Nurturing contacts is critical. A portion of the communi-cation was automated (the follow up, scheduling) result-ing in a faster conversion rate to listings, making the intro-
duction phase of the relationship more compact.
Homeowner #1 found the Boy-enga Team while searching for a home valuation via Flipt.
The Boyenga Team reached out and the contact pulled back: ‘I’m
The original Silicon Valley Real Estate Team since 1996, top-producers Janelle & Eric Boyenga have earned their reputa-tion by always putting the client’s interests first. Nationally Ranked REALTORS in the Top 100. Over $900M in Sales.
Branded by Zillow as #NextGenAgents, and known throughout the industry as “Property Nerds”.
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not ready to sell yet.’ A relatable objection, so common when homeowners are exploring their options. The Boyenga Team’s speedy responses proved to be the key to the sale. One week af-ter clicking the Boyenga’s Flipt ad, the homeowner decided to list and reached back out to the Boyenga’s to put the property on the market.
“The good thing about Flipt is you can get to these peo-ple early, and if you’re good, you have the capacity to get in front of them and nurture them without overwhelming them. We feed them a little information quarterly, uncover those hidden objec-tives and always prepare for the owner’s game plan.”
Homeowner #2 was calculating every detail and considering reviews before choosing an agent to list through.
This contact needed to feel confident and secure in their agent and their decision to sell.
The key to the sale ended up being the fact that the Boy-enga Team again, emailed a response almost imme-diately for an interview request. The Homeowner closed within 1 month.
“As important as it is to get to them quickly, it’s the follow up
As important as it is to get to pros-pects quickly, it’s the follow up that matters
Flipt helped the Boyenga Team make $60,000 extra in commissions
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Hurry up! We only allow 5 spots per zip code.
RESULTS, ROI AND FUTURE PLANS
that matters” Eric emphasized, “I think it takes at least 3 or more touches in most cases.” Employing technology to enable those
super human response speeds will allow the agent to supersede their competitors.
The Boyenga Team prides itself on being ‘early adopters of tech-nology,’ and utilizing digital marketing and automation to press into a community that values immediacy.
Adapting to the technology you employ is imperative, Eric em-phasized. That’s why after using Flipt for 1 year, they reached out for another deep dive tutorial to better understand the platform’s features, additionally upgrading their zip code ad capacity and tweaking the ads themselves. Updating your ad is just asimportant as updating your iPhone: it ensures bug fixes and makes you more efficient.
Through Flipt, the Boyenga Team won 2 listings ($60,000 in commissions).
“Big data and artificial intelligence is really helping us as agents become more productive and allows us to nurture and handle more contacts. What it boils down to is who gets to the consumer first wins the sale.” - says Eric Boyenga.
Updating your ad is just as im-portant as updating your iPhone
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Flipt helped the Boyenga Team make $60,000 extra in commissions
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HOW FLIPT WORKS
If you had a list of people who are getting married, going to have kids, are about to have an empty nest, or are looking to retire...well, that would be a gold mine. And that’s exactly what we do here at Flipt.
Flipt uses social and housing data to identify homeowners at the early stage of their selling decision. We display your ad only to people going through life-changing events (empty nesters, retirement, getting married or divorced).
For instance, when someone posts a life event on Facebook — such as getting engaged — he leaves digital clues. Let’s say, the post con-tains a picture with an engagement ring and text including the word “engaged”. This is enough for computers to make a pretty accurate assumption that this person is getting married.
We collect data points from multiple social media platforms to compile a list of people who are likely to be in or approaching a life event. Among them, we identify homeowners, and give you the op-portunity to connect and start building a relationship with these future home sellers through our advertising platform.
We take care of the tough, time-consuming part of real estate mar-keting and allow you to focus on giving your agents a great experi-ence with you brokerage. The result: a bigger commission split.
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Flipt helped the Boyenga Team make $60,000 extra in commissions
