Brewing Brand Equity through PR Strategies

Private Circulation Only || Copyrights @ YellowMustard 2011

About IncuCapital IncuCapital is a Venture Capital firm in India that does early stage incubation

and funding. IncuCapital provides a platform to launch successful enterprises. They believe

that a successful and growing company needs various resources to grow – capital being a key resource but not the only one. Every successful enterprise starts with a powerful idea, and usually a small team on a nimble footing. It needs to be nurtured across many resource areas, that are characteristic of any robust enterprise.

PR Objective Create PAN- India awareness about IncuCapital’s working model Maximize exposure of IncuCapital’s portfolio

Target Audience entrepreneurs, small to medium-size business owners, aspiring young

entrepreneurs, investors

Private Circulation Only || Copyrights @ YellowMustard 2011

A low cost PR Approach Press release dissemination in key markets for exposures in Alternate

Investment Assets Column of Business Magazines, Pink Dailies, Portals, Blogs etc

Blogger engagement and product review by bloggers

Result Widespread media exposure including special episode dedicated to

IncuCapital Portfolio on ET Now

Positive reviews and stories

Strong word of mouth buzz

Private Circulation Only || Copyrights @ YellowMustard 2011

And many more