Every Company is a Publisher.

@jeffnowak Chief Content Officer/Founder Rocket Man Digital

My Beat. Director of Content General Mills

WARNING This is not a commercial

5  

It’s not Brand Journalism. It’s about brands made better with...

6  Engaging Content

7  

It’s not about celebrity chefs. It’s about CONTENT from…

8  

Divas

9  

It’s not about luck. It’s about CONTENT that’s…

10  

Magic (data-driven)

11  

It’s not about pitch men. It’s about CONTENT from…

12  

Heroes People Love

It’s a story,

That starts like this…

14  

Once upon a time, in a Golden Valley

15  

5 0 years ago

more than

1959

16  

Radio  

TV  

17  

18  

2011 11th Ed.

85 videos 400 online recipes

19  

20  

21  

22  

23  

24  

25  

26  King

27  Magic Digital Pyramid Editorial

Vision

• Video • Equity Renewal • Brand Content • Curated Content

Content Strategy

• CMS • Content Distribution • Analytics • Blogger Relations • Social and Mobile

New Capabilities

• Distribution Scale •  Content Library • Content Capabilities • Partners &

Relationships

Foundational Capabilities

28  

Content Marketing WAVE

Capabilities Scale Vision & Strategy

29  

30  

31  

32  

33  

34  

STEPS TO A DIGITAL MEDIA COMPANY

35  

Content VISION

We will win with relevant, high-quality content and the experiences �through which that content is delivered.

36  

We will win with relevant, high-quality content and the experiences through which that content is delivered.

37  

38  

Editorial VISION

40  

 Bolder content with a clear purpose of attracting and

engaging audiences to experience our brands

41  

Talk-­‐worthy  Ideas  

Clear    POV  

Unique  Voices   Win  

Editorial VISION

42  

43  

44  

45  

46  

47  

48  

Unique VOICE

50  

DifferenHated  PlaIorm  Voices  

51

52  

53  

Contributors

55  

Expert

New  

56  

Blogger

Member

Measure

MEASURE  

Execution

Beyond The Recipe

infographics

dude food

video

articles

landing page

63  

Production & Editorial Calendars

Create. Learn. Scale.

January2011 - 5 articles/week - 5 Blogger network - 3 month test

DAILY CONTENT TEST

65  

AUGUST 2011 -  Drives most

content -  25 Blogger

contributors -  600 published

pieces

DAILY CONTENT GAME CHANGER

66  

Think Multi-channel

#BETTY911  Holiday Social Showdown Winner

68  

69  

LEGAL Compliance

71  

72  

Quality vs. Quantity

HOLIDAY COOKIE HEADQUARTERS�24 days of Inspiration

74

Where Do Corporate Publishers Need Your Help?

1) Strategy 2) Voice 3) Execution 4) Process 5)Measurement

10-STEPS TO A MEDIA COMPANY

1) Content Vision

2) Editorial Vision

3) Voice

4) Contributors

5) Measure

6) Execute

7) Test, Learn, Scale

8) Think Multi-channel

9) Reliance on

Compliance

10) Quality vs. Quantity

Corp. Publishing: Kick-A$$ Content Awards

THANK  YOU!