The Challenge

The Toyota BC Dealers needed a campaign that encouraged residents of British Columbia to purchase a hybrid vehicle. They wanted the campaign to highlight both the economic and environmental benefits of their hybrid lineup.

Our Solution

The brand used Pressboard’s sponsored content platform to place sponsored articles and videos on 12 different media publications. The sponsored content entertained and educated readers about different reasons to buy a hybrid, told stories of real hybrid owners and dispelled common myths surrounding the vehicles.

Toyota BC Dealers Use Sponsored Content to Highlight The Economics of Hybrids

CASE STUDY

36ISSUE 4: AUTOMOTIVE

The story was labeled as being presented by Toyota

Branded footer and footer image accompanied each story

Readers converted back to Toyota’s

website at an incredible rate of

1.31%.

Audiences spent more than 66 seconds on

average readingand engaging with

the stories.

73% of readers found the stories via social

media, asfriends shared stories and advice with each

other.

CAMPAIGNHIGHLIGHTS

Generated over 3,000 social media

engagements.

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Jun 6, 2017

For a vibrant city like Vancouver that prides itself on being the greenest of them all, it is hardly surprising that many people and businesses alike would opt for a hybrid vehicle.

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