CASE STUDY

BACKGROUND DETAILS

• The magazine was first launched in February 1995

• It was published along side the TV show “Top of the Pops”

• It was originally the missing link between Smash hits and NME

• The format changed gradually , less music content with more shrift to demographic towards the popular audience; young girls.

Top of the Pops was published originally centred around music content, after the TV show.

TOP OF THE POPS; March 2001As today’s Top of the pops magazine the colours are chosen to highlight the artist’s clothing and used as a colour scheme through the whole front cover.

The main image is a typically pop artist with most attention focused upon the artist. The image represents classic iconography of a female pop artist.

There are more signs of music content shown. However its more information on the artist.

BACKGROUND DETAILS

• The name of the magazine brought the genre of Pop around and made it well known.

• The magazine has achieved variable success over the years with sales rising and falling. It managed to succeed more than the TV show.

• The magazine has accommodated to a specific target audience which meant the magazine changed how much the content of music was published. As well as adapting to the new artist and songs.

TOP OF THE POPS TODAY!

• Issued monthly • Costs £2.99 per issue • Follows a standard magazine layout. The main

content of the magazine includes celebrity gossip, cringes, fashion and beauty advice, articles on pop and movie stars, quizzes, horoscope, posters and song lyrics.

• Top of the Pops! Has its own website, it did have a TV show but it was cancelled.

TOP OF THE POPS INSIDE

The colours used against the background stand out a lot more to ensure it to be noticeable as well as making it appealing. The image of the artists portrays that the article is mostly about them. The small bite size article photos are link towards the paragraph written. The most eye catching and unheard quotes are put in more bold font drawing attention to them and the article itself.

TARGET AUDIENCE

• 11-15years old. • 100% female audience. • Active music purchaser and gossip. • Interested in fashion, gossip, boys, romantic films and

shopping. • Loyal to their friends and family and favorite artists, an

individual who loves to be the first with new accessories and is youthful and fun.

• See Top of the Pops as everything in one whole magazine with exciting new trends and music available for them with their interests.

CONTENT• Content is entirely devoted to music with gossip

news and articles, album reviews, concert information. Quizzes, competitions and posters.

• Artists commonly featured are those that the magazine has found new exclusive information and fashion tips.

• The magazine offers large posters of artists and bands reflecting the interests of the readership.

STYLE• Top of the Pops uses bright and attractive colour schemes which are

consistent throughout the magazine each month with a new colour. • Featuring a lot of iconography associated with pop and scenes

surrounding it for example light make up, quirky clothes, cheerful colours.

• The magazine has a lot of visual images from the artists. • Top of the Pops has feminine and girly font used throughout with

different styles with uppercase text font• Different shades of pink feature the most strongly upon the

magazine however each month this can vary. However it is only bright and noticeable colours for the direct attention of the audience.

The main colour used with the magazine is bright pink.

A lot of small article photos around the magazine.

Feminine and girly font used throughout with different styles

MODE OF ADDRESS • Informal language to interact with the

audience. • Expressions and tones which the target

audience can relate to. • Phrases to create a relationship between the

audience and the magazine. • The language suggests that they understand

music is important but a joke can brighten their day which is what the magazine aims to do.

The informal language used is friendly and shows interest of the audience.

Phrases which the audience can relate to and understand.

The phrases can show interaction in a friendly term with the audience as it can comfort them.

Artists that can crack a smile and interest for the audience with the speech marks.

MODE OF ADDRESS • Examples of Mode of Address: • “OMG”• “PHWOAR”• “HSM POSTERS”• “HOT BOYS!”• “PLUS!”• “KISS & TELL”

OWNERSHIP• Immediate Media Co is a new force in consumer media and publishing,

combining businesses formerly known as BBC Magazines, Origin Publishing and Magicalia. The company combines a strong publishing heritage with digital platforms and entrepreneurial flair.

• With 750 staff in London and Bristol, Immediate Media Co publishes 34 websites and 50 magazines, with over 1 million subscribers, a brand reach of 11 million UK consumers.

• They publish some of the UK’s best-known magazines including Radio Times, Gardeners’ World, Good Food, Top Gear, CBeebies, olive, BBC History and Homes & Antiques, alongside highly successful specialist titles including Focus, Perfect Wedding and Junior, as well as leading digital brands such as MadeForMums.com, loveyourhair.com and Visordown.com.

OWNERSHIP• The British Broadcasting Corporation (BBC) is a British public service

broadcasting corporation.• Founded John Reith and George Villiers. • For Top of the pops to have two big corporations funded for the

magazine gives an advantage to them. With experience and experts within the industry this can help the magazine boost sales.

• With BBC presenting Top of the pops TV show. They really know what young girls are interested in as they have channels that are exclusively for children.

• Both companies have many success within the industry such as launching TV series and music radio for BBC , and many well known like Cbeebies magazines for Immediate Media Co.