Case Study 1 - The D4R Laptop

by

José Ospina. Project Manager,

MicroPro Computers Ltd.

ZeroWIN - Towards Zero Waste in Industrial Networks

End goals:

30% reduction of GHG emission

70% minimum reuse of waste

75% reduction in fresh water use

How?

The development of a D4R prototype and testing its market applicability/barriers

The development of an industrial networks to demonstrate benefits and optimisation potential which can be achieved through focused cooperation

Goals

Waste prevention strategies:

(1) Design for minimised production waste,

(2) Design for lifetime extension/reuse,

(3) Design for repair and upgradability

(4) Design for refurbishment,

(5) Design for disassembly (DfD) and Design for collection Source: S. Hickey1, at alTOWARDS ZERO WASTE IN INDUSTRIAL NETWORKS: A CASE STUDY OF THE D4R LAPTOP

Strategy Potential

Impact1

Use of by-product LCD panels from industrial network 20%

Use of by-product processor from industrial network 7%

Sourcing wood for chassis from industrial network and

replacement of metals

5%

Use of by-product mainboard (unpopulated) from industrial

network

4%

Use of by-product RAM modules from industrial network 3%

Use of by-product other components (hard disk drive, DVD drive,

battery) from industrial network

4%

Total reduction (including further minor measures) 55%

Measures implemented to reach the water reduction target of 75%

1 Potential impact as percentage of the greenhouse warming potential of the baseline

Source: BOKU D 7.2 - Report on assessments of pilot cases: Mid-term Assessment

Strategy Potential reuse /

recycling rate1

Sourcing wood for chassis from industrial network 69%1/91%

Use of by-product LCD panels from industrial network 50%1/85%

Sourcing packaging from industrial network 0%/95%

Use of by-product motherboard (incl. CPU and RAM)

from industrial network

56%1/87%

Use of other by-product from industrial network (e.g.

DVD drive, hard disk drive, cabling)

62%1/88%

Total product including spare parts and packaging 62% / 89%

Measures used to reach the Recycling/Reuse Target

1 Related to the potential amount of waste in the baseline scenario; upstream waste generation

outside the industrial network is not taken into account

Source: BOKU- D7.2 - Report on assessments of pilot cases: Mid-term Assessment

www.habitact.eu

Strategy Potential

Impact1

Sourcing wood for chassis from industrial network and

replacement of metals

21%

Use of by-product LCD panels from industrial network 13%

Use of by-product processor from industrial network 8%

Use of by-product mainboard from industrial network 3%

Use of by-product RAM modules from industrial network 2%

Use of by-product other components (hard disk drive, DVD

drive, battery) from industrial network

4%

Total reduction (including further minor measures) 61%

1 Potential impact as percentage of the greenhouse warming potential of the

baseline

Measures used to reach the GHG target of 30%

Source: BOKU D 7.2 - Report on assessments of pilot cases: Mid-term Assessment

D4R industrial network

Source: D6B.1 MicroPro, GAIA, AUO - The D4R LAPTOP, INDUSTRIAL NETWORK, MARKET BARRIERS TO COMMERCIALISATION

Barriers to Market

Barriers

Developing a Brand

Pricing of product

Making manufacture viable

Identification of target markets

Identification of marketing tools and instruments

Providing the cradle to cradle service

Continuing eco-design improvements

Solutions

A marketing study

A “bottom line” expression of demand

A high profile marketing campaign

Setting up a trans-national service network starting with key markets

Continuing R&D into cradle to cradle eco-design

Conclusion- Greening the Computer

SMEs can secure market advantage through eco-innovation and help the environment, but

a new paradigm is needed, that includes

- Imaginative and focused Eco-design

- A “cradle to cradle” and life-cycle approach,

- A product /service strategy, and

- Industrial symbiosis at the level of manufacture, use and end-of-life.

On the basis of this multiple environmental, economic and social benefits are possible!

ZeroWIN - Towards Zero Waste in Industrial Networks

Thank you for your attention!