case reputation & responsibility
TRANSCRIPT
Reputation & Responsibility
Ville Vartiainen - 2015 CSR
Case: How to create smart communication and implement dialogue and CSR reporting
practices with key stakeholders?
How To Meet The Values, Value Proposition And Commit The
Sustainability?
Ville Vartiainen - 2015 CSR
Sustainability in a nutshell
Ville Vartiainen - 2015 CSR
CSR Philosophy
Company’s values and value proposition
Customers
EmployeesInvestors
and financier
Governmentsand
regulators
Business partners
Direct stakeholders
Environmentalgroups
Competitors
RegulatorConsumer groups
Analysts Media
Shareholders
Communities
Indirect stakeholders
Sustainability
CSR Policy
CSR
In harmony withSociety
Concernfor the
environment
Fair Corporateactivities
Respectfor people
Industry and trade
associations
Academicinstitutions
NGOs
Inter-governmentalorganisations
Unions
Adapted from: Fujikura CSR promotion system (2015).
Creating CSR MIX
Corporate Social Responsibility
Ville Vartiainen - 2015 CSR
Businessactivities- TRUST -Financial
performance workplace
Innovations
Visible &Effective
Quality
Governance
Profits
CSR Mix
Core: building TRUST
Ville Vartiainen - 2015 CSR
Businessactivities- TRUST -Financial
performance workplace
Innovations
Visible &Effective
Quality
Governance
Profits
CSR Mix
1. Layer: direct shareholders
Ville Vartiainen - 2015 CSR
Businessactivities- TRUST -Financial
performance workplace
Innovations
Visible &Effective
Quality
Governance
Profits- Impacts -
CSR Mix
2. Layer: impacts
Ville Vartiainen - 2015 CSR
Wo
rkplace en
viron
men
t
workplace
Innovations
Visible &Effective
Quality
Governance
Profits
- Impacts -
Businessactivities- TRUST -Financial
performance
CSR Mix
3. Layer: CSR dimensions
Ville Vartiainen - 2015 CSR
Wo
rkplace en
viron
men
t
workplace
Innovations
Visible &Effective
Quality
Governance
Profits
- Impacts -
- Indirect stakeholders -
- Engagement -- Dialogue -
Businessactivities- TRUST -Financial
performance
CSR Mix
4. Layer: stakeholders engagement
Ville Vartiainen - 2015 CSR
Wo
rkplace en
viron
men
t
Businessactivities- TRUST -Financial
performance
Health
Education
Subsistence
GHGsemission
Payroll
Investments
Intangibles
Communitycohesion
Taxes
Waste &Recycling
EnergyWater
&Land
Publicfees
Diversity
Profits
workplace
Innovations
Visible &Effective
Quality
Governance
Profits
- Leadership –
- Impacts -
- Indirect stakeholders -
- Engagement -- Dialogue -
5. Layer: dialogue, reporting and metrics
Ville Vartiainen - 2015 CSR
Wo
rkplace en
viron
men
t
Businessactivities- TRUST -Financial
performance
Health
Education
Subsistence
GHGsemission
Payroll
Investments
Intangibles
Communitycohesion
Taxes
Waste &Recycling
EnergyWater
&Land
Publicfees
Diversity
Profits
workplace
Innovations
Visible &Effective
Quality
Governance
Profits
- Reputation -
- Leadership –
- Impacts -
- Indirect stakeholders -
- Engagement -
- Measurements -
- Dialogue -
CSR Mix
6. Layer: Reputation
Adapted from Fombrun (1996) and PwC (2014)
…And Where Are We At The Moment?
Ville Vartiainen - 2015 CSR
Source: Management Institute (2015)
Ville Vartiainen - 2015 CSR
Ville VartiainenAbout me: about.me/vvartiainen
LinkedIn: fi.linkedin.com/in/vvartiainenTwitter: twitter.com/villevar
Strategist | Game Changer | Digital Executive
Award-winning e-commerce professional.
Seeking points for operations, which improve value for customersand contribute to a company’s competitiveness.Key: identify the company's Unique Competitive Space and drive change.