case on mc donald's cross cultural marketing ppt
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Case study on Mc donalds.TRANSCRIPT
Case on Mc Donald's cross cultural marketing
By : RANJANI
Products
Promotions
Main issue
Foreign currency fluctuations leading to deterioration of their service and causing problems at global level .
Related issues
Weak economic circumstancesNeed additional investments to remain in the
marketIncurring high costCompany will have a difficult time establishing
the appropriate level of investment to inject and may not be profitable always.
Swot analysis
Strengths strict Quality control
methods.Human resource Delivery and walk in orders
within 90 seconds
weakness
Mc Donalds products as junk food.
Opportunities
More variety of products with innovation
More and more outlets all over the globe specially in India where different cultures exits.
Changing trends in eating habits towards healthier eating.
Threats
Main issueChanging trends in
eating habits towards healthier eating.
Agencies like food standard agency and department of health specially concern about people for junk foods.
Time for ……Question and answers …
Critically examine as how became an epitome of a mix of standardization of its market offerings and cross cultural marketing?
In the light of the Mc Donald's success story, examine the concept of “think global act local” as a successful principle of global marketing strategy?
Examine how Mc Donald’s has dramatically managed its marketing mix as part of its international marketing strategy?
Thank you