case of djuice
TRANSCRIPT
“Duniar joto shukh….only on my djuice”
Is it the ultimate shukh???
Music, Messaging & Friends……
Only concerning factor???
Case at Glance
Djuice want to develop a sustainable platform for
launching innovative offering at a premium price & ensure very high
top of mind awareness. Self development; is the mind of the
youth so that they become innovative in the global field. But
their branding making a catastrophe situation in the field
of Bangladesh.
Faria Rashid
Djuice……
The innovator …..
Formulating a new horizon …..
Trying to make a revolutionary change…..
2.8 Million
(Covered)
What about…
the addressing 9 million??
Do you think that djuice can attain their vision?
Would you believe that their branding strategies are justified?
Group name
Radiant
Sunita Nasrin
The Economy at large
Tech
nolo
gy
Social Values &Life stylePopula
tion
Demogra
phy
Legislation And
Regulation
Expa
ndin
g &
eve
r cha
ngin
g
Becoming tech oriented
Huge popula
tion
Supportive
Promising
Company
Supplier
Rivals
New Entry
Substitute
Buyers
Macro-Environment
Business analysis in own territory
Rivalry among the competitors
Bargaining power
of suppliersThreat of substitute
service provider
Bargaining power
of customers
Threat of new entrantsCompetitive advantages
High
HighHigh
Moderate
High
Competitive Analysis :-
Opportunity Matrix:-
1
2
3 4
1. Develop structural policy to support social norms
2. Making strategies to ensure competitive advantages from the rivals
3. Accentuate on modern technology for ensuring better services for youth
4. Emphasize for long term sustainability.
Success probability
High Low
Att
rac
tive
ne
ss
High
Low
1,4,3
2
1.Price competition.2. Competitors generate new dimensional strategies.3.Cultural hindrance4. Brand Images.
Threat MatrixPossibility of occurrence
High Low
High
low
Se
rio
us
nes
s
Galib-Bin-Jasim
Psychologicalattitude
Culture
Economic
Failure to represent
Bangladeshi youth
Social Values
Effect
Cause
Way of communication
Creating negative influence
Devil practices
Practicing discrimination
Controversial promotional
procedure
Practicing Anti-culture
Increased cost of livingHigh
concentration on call rate
Alternatives Recommendation Implementation
Reintroducing & Restructuring the Branding Strategies
Emphasize on a wider Market
Safe guard the Brand image with authority
Alternative
Cost Time
Easy of Implementation
CustomerSatisfaction
1. High Long
Difficult Moderate
2. High Long
Moderate Low
3. Moderate
Long
Easy High
Decision Criteria
PESTLIEDPolitical•Uncertainty•Adverse environment
Economic •Increased expenditure•Flourishing employment•Escalating economic growth.
Social •Lack of acceptance•Generating anti-cultural environment.•Modernization of young mind.
Technology•Contrition in tech advancement•Unawareness towards technology.
PESTLIED
Legal•Legal constraint• Highly restricted entry
Intentional•Decreasing exchange rate.• Global image.
Environmental• Fierce competition in own territory•Question of loyalty.
Demographic•Large market• Huge work force• Un-enlighten people•Adaptability of modern technology.
Important –Urgency Matrix
(1) (3)
(2)
(5)
(8)
(10)
(4)
(7)
(6)
(9)
Variables
Domestic Market
High Low
Low
High
1.Market Proliferation2.Affordable price3. Generating new concept for youth4.Cultural similarity5.Social attachment6. Vigo rat loyal customer7.Establishing brand name8.Market share9.Government support.10.Competitive advantages
Md. Shakib Hossain
Alternatives Recommendation Implementation
Safe guard the Brand image with authority
Product Evolution Matrix:-
Intr
od
uct
ion
Gro
wth
Sh
ake-
Ou
tM
atu
rity
Dec
linin
g
Strong Average WeakCompetitive Position
Pro
du
ct
Ev
olu
tio
n S
tag
es
Ensuring position
But…….
How?
But
Alternative Recommendation Implementation
Short RunIntermediary
Long runIncrease the image
Promotion accordance with culture Clarifying Brand
Message
Short Run Implementation..
Arranging consortium for
the young People to make them visionary
Promoting through some beneficial
activities
Doing some educational festival for accelerating the
applicabilityof the young people
Increase the image
Intermediary Implementation
Arranging cultural programs(food festival), youth development
Programs &
Introducing the heritagesof Bangladesh
Promotion accordance with culture
Long Run Implementation
Branding massageaccordance with the
justifying level
Product introducing new Way & ensuring better
Customer concern
Vast market &
Restructuring Target market
Functioning with authority, by satisfying customers & reducing confrontation
Clarify Brand Image
And……
Then…..
And
Size of the Competitive Advantages which can be achieved
Strategy prescription:
Small
Many
Large
Strategy prescription:
•Accentuate on sale•Profit maximization•Creating new opportunity•Providing services
Few
•Cost reduction•Focus on efficient management.• Substantive promotional policy
• Branding image• Youth , towards tech oriented.• High promotion.• Target market.
•Developing a new marketing strategy•Emphasize on Branding•Product introducing•Attachment on the loyal customer.
But…..
Without….HR, Finance, IT, Sales….
Can it ever possible to reach at apex?
Organizational Functions
HRTraining procedure Performance evaluation Effective HR plan
FinanceCost reducingAllocating money for promotion
ITModern TechnologyGenerating IT base idea
Sales & distributionAnalyzing the Business Market Creating customer values satisfaction & loyalty Conducting market research.
That’s it for today.