case history sap #2bsocial di flaminio francisci
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"case history SAP: #2bSocial" tematica affrontata nella conferenza dedicata alla Social Organization di Job Matching, svoltosi il 24 ottobre 2013. Speech a cura di Flaminio FrancisciTRANSCRIPT
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SAP #2bSocial
Flaminio Francisci
Job Matching, 24 ottobre 2013
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© 2013 SAP AG or an SAP affiliate company. All rights reserved. 2 Public
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More mobile
devices
than people
Data doubling
every 18
months
More than
1 billion
network users
15 billion
Web-enabled
devices
We must rethink the future
Our world at an inflection point
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The Big Wave of change
Power of the individual …while improving the lives
of people everywhere
Next-generation business
Help companies stay ahead
of change and innovate for growth…
Mobile Big Data Cloud Social
10101010101
01000101001
10010110110
Better-run world smarter, faster, simpler
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Reshape the future of the business
Technology
Business
25 industries 11 lines of business
1
Customers
2
Employees
4
Networks
3
Resources
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Not a “magic recipe” but…
a people based on “try and error” approach
PEOPLE
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LISTEN!
Social Media
SHARE of VOICE = BUZZ
100%: Total conversations that quote a brand: 3.304
Source 2011 FreedataLabs web listening
Language and Country: Italian and Italy
Timing: from 01/09/2010 to 01/09/2011
IT SOLUTIONS: Erp, Business Intelligence
VERTICAL MARKET: Food&Beverage, Transport&Logistics
3,7 milioni
di utenti in Italia
22 milioni
di utenti in Italia
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ACT
Use Social Media to converse in Italian
with SAP Italy relevant audiences:
prospects, partners
Customers and influencers
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ACT :
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SAP Italy – a digital organization
1.000+ followers, 7.200 impressions and 100+ engaged /month
2.500 views /month
17.000+ fans, 600.000 impressions and 300+ engaged /month
Network
2.900 views /month
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SAP employees
Customers and
Prospects
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Engagement strategy
Top-down
engagement
Leadership Team Example
SAP Ambassadors
Program
Social Media Survey
Employees targeted
enablement
Web listening insights
Gamification
Bottom-up
engagement
Leadership Team Endorsement
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how
Are we Social?
1
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The Gamification Project – SAP #2bSocial
Gamification is the use of
game thinking and
game mechanics in a
non-game context in order
to engage users
and solve problems.
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• Multi channel digital space
• Selected and relevant contents for users
• Easy to share and to create digital contents
• Soft training contents (tip and tricks)
• Gaming mechanism
• Integrated reporting
• Critical mass
How to do this?
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So what
People are the key
Engagement goes across personal branding
Competences and methods
Corporate identity
Web listening is the key foundation for any decision
Manage SM with a closed loop and an open “try and error” approach