case from norway: norad, the norwegian agency for development cooperation - anita nygård
TRANSCRIPT
Case from Norway: Norad, The Norwegian Agency for Development Cooperation
PAGE 1 OUR OFFERING
In a lot of areas public sector has passed most websites in private sector regarding
quality, self service and accessibility
PAGE 2 OUR OFFERING
PUBLIC SECTOR’S WEBSITES IN NORWAY
Focus on quality, self service, good and clear communication and accessibility
2009 - The government presents a new law regarding accessibility guidelines
All websites need to fulfill 35 of the success criterias in WCAG 2.0 (accessibility
guidelines)
New websites and other software: from 1. July 2014
Existing websites / IT-systems: by 1. January 2021
PAGE 3 OUR OFFERING
PUBLIC SECTOR’S WEBSITES IN NORWAY
Awards and inspections
Quality checks and awards to websites since early 2000 – the “6 star competition” -
focus on degree of self service, accessibility, safety/privacy and usability.
Inspecting public and private organizations to ensure that their web-based solutions and
self-service machines fulfill universal design requirements
PAGE 4 OUR OFFERING
GOVERNMENT AND PUBLIC WEBSITES IN GENERAL IN NORWAY
Websites in all public sector levels use EPiServer as CMS. Examples:
• The government (stortinget.no and regjeringen.no)
• Government agencies and ombudsmen
• Tax administration (skatteetaten.no)
• Norwegian State Educational Loan Fund (lanekassen.no)
• Counties
• Municipalities
PAGE 5 OUR OFFERING
EPISERVER – THE LEADING SOLUTION IN PUBLIC SECTOR IN NORWAY
PAGE 6 OUR OFFERING
KNOWIT AND PUBLIC SECTOR
PAGE 7 OUR OFFERING
PROJECT WITH NORAD - BACKGROUND
• Knowit won the project in October
2014
• 2 sites: norad.no and
bistandsaktuelt.no
• Project period: Nov 2014 – May
2015
• Focus areas: better
communication with the target
users, responsive design, better
CMS for the editors
PAGE 8 OUR OFFERING
THE CUSTOMER
- The Norwegian Agency for Development Cooperation
Norad’s main purpose is to ensure that Norwegian development aid funds are spent in the best possible way, and to report on what works and what doesn’t.
Main tasks:
1. Aid advisory services
2. Quality assurance and monitoring
3. Grant programmes
4. Communication
5. Evaluation
PAGE 9 OUR OFFERING
THE CUSTOMER
2 sites - Norad.no and Bistandsaktuelt.no (+ a blog site):
The most important digital competence center for Norwegian aid work
Main purpose:
Communicate results about Norwegian aid and development cooperation
PAGE 10 OUR OFFERING
THE PROJECT
Intense project period
• to keep the focus and momentum both at Norad and Knowit
• to be able to reach the agreed release date
Agile development method to be able to adjust and prioritize as we went along, and to
keep the customer involved all the way
Close cooperation between design and development
PAGE 11 OUR OFFERING
CUSTOMER SAYS
http://www.norad.no/aktuelt/nyheter/2015/norad-ny-pa-nett/
After a few intense months, together with Knowit we have built the website on a new
technical platform, made all pages responsive and more user friendly for those who visit
Norad on the internet.
- Together with Knowit we spent time to find out who is actually using our website, what
they are interested of and if they can find what they need on our sites. This has helped us
making better content for the users, Ulveseth says, at the same time as she stresses that
the work is not yet finished
PAGE 12 OUR OFFERING
AFTER THE FIRST RELEASE
Constantly working to improve both content and functionality
• Better and mobile friendly aid statistics pages
• More flexible use of video with blocks
• Better event handling with a new EPiServer module for event administration
• New conference pages for a better presentation at large conferences
• Up to date with the EPiServer versions
PAGE 13 OUR OFFERING
RESULTS FOR NORAD
• A site that works well on any unit – mobile, tablet, desktop
• New design that’s better targeted to Norad’s users
• Easier to publish content in social channels – Social Reach
• A better search with several new possibilities – EPiServer Find
• Easy to use edit mode
• A more flexible and up to date CMS
• New possibilities presenting the content
PAGE 14 OUR OFFERING
RESULTS FOR NORAD
• Lower bounce rate – down 11.9%
• Higher page consumption per session – up 25.4%
• Increased session duration – up 2.4%
• Increased number of pageviews – up 17.1%
• Lower page load time – down 38%
• Better SEO visibility – organic count for 50%+
PAGE 15 OUR OFFERING
SEO VISIBILITY (SOURCE: SEARCHMETRICS)
SEO Visibility indicates the visibility of norad.no in organic search results (google.no)
PAGE 16 OUR OFFERING
NORAD – DEVICES
93 %
4 %3 %
2012
Desktop Mobil Tablet
77 %
13 %
10 %
2013
Desktop Mobil Tablet
78 %
16 %
6 %
2014
Desktop Mobil Tablet
78 %
17 %
5 %
2015
Desktop Mobil Tablet
PAGE 18 OUR OFFERING
RESULTS
Farmand award 2015 – 1st place in category «Best website, public sector»
http://www.farmandprisen.no/
PAGE 19 OUR OFFERING
RESULTS
The jury says:
Norad's new website managed to enthuse the jury from the first "click". Having become
even more familiar, we can conclude that this is a thorough, transparent, functional, user-
friendly and visually appealing site. In addition, it offers the very much interesting and
relevant information for all audiences who might be interested in Norwegian development
cooperation.
KNOWIT’S CONTRIBUTION
PAGE 20 OUR OFFERING
• Interaction design
• Graphic design
• Information arcitecture
• Universal design/accessibility
• Frontend/backend development
• Search
• Test management
• Google analytic analysis
PAGE 21 OUR OFFERING
CONTACT INFORMATION
Anita Nygård
E-mail: [email protected]
@anitanygard
https://no.linkedin.com/in/anitanygard