Syn-Community Online PlatformFor Synergis Management Services Limited

We are Anticipating:Brandy WANG YuqiMarcus WANG Wei

Idea: Integrate SMART community life into property management

Brandy Wang, Tourism Professional, Football fan

Marcus Wang, Professional Accountant, Backpacker

Social Background1. “How many neighbors do you know?”- Modern neighborhood crisis

2. “How many new friends do you make every week? ”- Networking stagnation

3. “How often do you keep offline and enjoy looking at your loved faces?”- Technology blocks real-time contact

CRM: Current S-club

• Content: A limited partnership discount page

http://www.sclub.com.hk/

CRM: Current S-club

• S Club 7 is an famous English pop group • Branding: the name “S-Club” is the same as

the royalty program for Samsung

Syn-Community

• Online Platform• App• Internal Sub-district Wi-fi connection

The App

SynSynCom

Sample Website for Syn Community

Connection Portals

• Syn-Pets• Syn-Kids• Syn-Cooking• Syn-Sports• Syn-Outing

Connectionportals Syn-Green Syn Control Syn-Camera

Syn-Outing

• Hiking & Picnic• Sports & Broadcast• Museum visits• Karaoke• Movie Night• Families Travel

Connection Portals Syn-Green Syn-Control Syn Camera

Syn-Green

• Carbon Footprint Estimation - by electricity & water usage and rubbish produced

• Second-hand stuff exchange/sharing• Recycling channels• Planting Day

Connection Portals Syn Green Syn Control Syn Camera

Syn-Control

• Door• remote control• Air-conditioning• Lift• Taxi• Waste management• Lighting

Syn Control Syn CameraSyn GreenConnection Portals

Syn-Camera

• Weather (with real-time temperature/moisture report/extra-violet)• Cat’s eye – take photos, open the door• Car security• Watching / looking for child/pet/missing

wallet• Sense of control and ownership

Syn CameraSyn ControlSyn GreenConnection Portal

Advantages

1. Close Physical Distance• Gravity model in human relationship:• Relationship Closeness proportional to distance

2. Real Person Relationship• In a digital, virtual time • Long-term relationship• Instant mutual help

Advantages (continued)

3. Community Platform • with customer-generated contents

4. Integrate resources of whole brand• community connection

Challenges

• Privacy issues- Only mutual friends can see location

• Scale promotion efforts at the launch- Little sustaining cost for the platform

• Risk on investment- Potential risk premium as well !

Feasibility and Timeline

1. Consultation process – “Buy-In” 2. App development 3. Website revolution & platform enrichment 4. Camera and other facilities installation 5. Remote control realization

Thank you for your attention!

Q&A