case analysis
TRANSCRIPT
Analyzing Strategic Management Cases
Agenda
Case PresentationSteps to Case PreparationPresentation RequirementsReport Requirements
Robin Hood
Robin Hood: Organizational Profile
Brief History
First year of Revolt: built a large body of men with grievances; made a disciplined fighting force; housed in Sherwood Forest
Robin ruled supreme; had lieutenants to whom he delegated functions
Fame spread; the band grew As the band grew, discipline slackened and food was scarce. Revenues were running short as the rich were avoiding the forest Barons want to overthrow Prince John, bring King Richard back,
and want Robin Hood to help them in exchange for amnesty Something had to change, but what?
Robin Hood: Financial Indicators
The Changing Forest
First year, did well. Small organization, growth was steady, revenues consistent, stockholder support
No competition
Company Year 1 Year 2 ChangeRevenue 13.4 12.1 -1.3Expenses 10.0 11.5 +1.5Coffers 3.4 .6 -2.8
Robin Hood: The Problem(s)
Sheriff is getting stronger; more men and moneyBand is running out of moneyFood is scarceHow do we decisively end the conflict before the Sheriff regains control?
Robin Hood: SWOT
StrengthsStrong leadershipLarge band of well-trained fighting menSupport from stockholders (the peasants and farmers that hate the Sheriff)
WeaknessesUnable to sustain growth (limited resources)Lack of familiarity with all org members
OpportunitiesExpand into other forests, spreading the revenue base
ThreatsThe sheriff is getting stronger, increased competitionPrince John is paranoid, could act irrationallyBarons could undermine Robin’s efforts
Threat of Substitute Products
Low
Threat of Substitute Products
Low
Threat of New
Entrants
Threat of New Entrants
Low
Threat of New Entrants
Low
Rivalry Among Competing Firms in Industry
Low
Rivalry Among Competing Firms in Industry
Low
Bargaining Power of Buyers
Low
Bargaining Power of Buyers
Low
Bargaining Power of Suppliers
Not known
Bargaining Power of Suppliers
Not known
Robin Hood: Five Forces
Wea
knes
ses:
Str
eng
ths
WO Strategies: Limit size of band
• Turn the fighting band into a group of elites• Maintains discipline• Solves food issues• Basically, curtail growth
SO Strategies: Kill the Sheriff
• Wipe him out, no more problems• Has the men to do it• When the sheriff is gone, disband
WT Strategies: Disband
• Give up the cause, return to normal life• Robin flees to another country to escape punishment
ST Strategies: Join the barons
• Has the fighting force• Get access to capital markets• Maybe ends the conflict quicker
Opportunities Threats
Robin Hood: AlternativesTOWS Matrix
Robin Hood: Recommendations
Recommendation:Join the barons
take a chance on getting King Richard back and getting rid of John and the Sheriff in one fell swoop
Get capital to grow the business and feed the troops
Robin Hood: Case Update
Robin joined the barons. King Richard was freed and reclaimed the thronePrince John was exiled and the Sheriff lost his job; he
now cleans pigsties for a living.Robin was exonerated and lives in a large mansion on
the edge of Sherwood Forest, enjoying life with his wife (Maid Marion), three kids, two horses, and a dog named Jack.
Robin Hood: The End
Questions?
Thank You!
How to Conduct a Case Analysis
Put yourself “inside” the caseThink like an actual participant
Strategic decision makerBoard of directorsOutside consultant
Five Steps: Step One
Become familiar with the material Read quickly through the case
one time Use initial read-through to assess possible links
to strategic concepts Read the case again, making notes Evaluate application of strategic concepts After forming first recommendation, thumb
through the case again to assess consequences of actions you propose
Five Steps: Step Two
Identify problems Symptoms vs.. Problems: avoid getting hung up on
symptoms Some cases have more than one problem Articulate the problem
Writing down a problem statement gives you a reference point when you proceed through the case analysis
Some problems are not apparent until after you do the analysis
Five Steps: Step Three
Conduct strategic analyses Determine which strategic issues are
involved Use strategic tools to conduct the analysis
Five-forces analysis PEST analysis SWOT analysis Value chain analysis Resource-Based View of the Firm (VRIO) Contingency frameworks Financial analysis
Test your own assumptions about the case
Five Steps: Step Four
Propose alternative solutions Develop a list of options first without judging them
Do nothing is often a reasonable alternative Evaluate alternatives
Can the company afford it? Is the solution likely to evoke a competitive
response? Will employees accept the change? How will it affect other stakeholders? How does it fit with the vision, mission,
objectives? Will the culture or values of the company change?
Five Steps: Step Five
Make recommendations Make a set of recommendations
that your analysis supports Describe exactly what needs to be done Explain why this course of action will solve the
problem Include suggestions for how best to implement
the proposed solution The solution you propose must solve the
problem you identified
Points to Remember
Always connect the problem(s), alternatives, and recommendations
Often, the problem is stated in the case; you just have to look a little for it
Presentation Requirements
Introduction of Management TeamOutline of presentationCompany OverviewProblem IdentificationStrategic AnalysisAlternativesRecommendationConclusion/Wrap Up of pertinent information15-20 minutes in length
Report Requirements
1. Include:a) Cover sheet with:
a) Class and sectionb) Group namec) List of group membersd) Case name and number
b) Historical Overview/Company Profilec) Identify problem(s)d) Strategic Analysise) Alternativesf) Recommendation(s)
2. Be thorough, but brief and concise.3. Use charts and graphs to consolidate information and keep it
interesting.4. Pattern report on presentation
Report Requirements (cont.)
Format-Business style writing 3-5 pages in length Times New Roman font, 12 pt., 1 inch margins Single-space paragraphs Double-space between paragraphs and after headers Section headers in bold; sub-headers italicized; no punctuation
after headers All type should be left justified (do not indent paragraphs) Charts and graphs should be in-line, not in appendix
Watch paragraph lengths, grammar, spellingConsistent formatting throughoutUse charts, graphs, images and bullets; be creative but
professional; graphs should not be to big
Submission Requirements
On day of presentation, submit the following:ReportCopy of slides
Print 6 to a page; needed for reference only