CASE A

IBM's Decade of Transformation: Turnaround to Growth

0253202 黃郁傑2013/10/24

IBM 衰敗 再崛起

Decision Maker 歷任 CEO

Watson → Watson Jr. → Akers

→ Gerstner - 關鍵之 CEO → Palmisano → Rometty

Problem

1.4 Billions 的負債 New entrants(threats) 360 mainframe EBO

Cause

• Environment• Mgt• Innovation

Solution Alternative

Solve the Problem While Positioning the Company for Growth in the Future

Reorganize as “One IBM” and Creating the Foundation for Growth

Shifting to High Growth and the Search for “The Next Big Thing”

Creating Capabilities for Sustained Innovation and “Return to Greatness”

Solve the Problem While Positioning the Company for Growth in the Future

Cost down , Layoff , Restructure

Communicate clearly and often (internal and external)

“Bear hug” key customers, partners, and employees.

Reorganize as “One IBM” and Creating the Foundation for Growth

One IBM , Parter , Outsourcing

Shifting to High Growth and the Search for “The Next Big Thing”

Next big things , E-business(EBOs)

Creating Capabilities for Sustained Innovation and “Return to Greatness”Return to Greatness

Another alternatives ( 課堂同學回答 )

Take apart , Sale , Seek for “Safe”

拆、賣部門，以求安全保險

Outsourcing , but “IBM”

Symptoms(Measure)

ROCE MS IP Learning