casb presentation: the roc - a roadmap for optimizing communities
TRANSCRIPT
© Schoolwires®
2014
theROCThe Schoolwires Roadmap for Optimizing Communities:
driving optimal community engagement for K12 districts
Matthew Meister
Director of Communications
District 49
Peyton, CO
Marc Rubner
VP, Marketing
Schoolwires
CASB, December, 2014
Dustin Senger
Digital Communications Specialist
District49
Peyton, CO
© Schoolwires®
2014
What is theROC?
• Definition: Each K-12 district travels on a community
engagement journey and Schoolwires provides them a
• Roadmap for
• Optimizing
• Communities
• theROC identifies your district’s areas of strength and
opportunities for growth as you strive to optimize your
community engagement initiatives
© Schoolwires®
2014
Research shows…
“Parental effort is consistently associated with
higher levels of achievement, and the
magnitude of the effect of parental effort is
substantial. We found that schools would
need to increase per-pupil spending by more
than $1,000 in order to achieve the same
results that are gained with parental
involvement.”— Karen Smith Conway, professor of economics at the University of New
Hampshire
© Schoolwires®
2014
Research shows…
“When families of all backgrounds are
engaged in their children’s learning, their
children tend to do better in school, stay in
school longer, and pursue higher education.
Clearly, children at risk of failure or poor
performance can profit from the extra
support that engaged families and
communities provide.” — A New Wave of Evidence, by Anne T. Henderson and Karen L. Mapp
© Schoolwires®
2014
How does theROC help K12 district leaders?
• Provides a benchmark
• Reinforces success
• Identifies opportunities
• Contributes to your community engagement strategic
vision and tactical plan
• Ultimately, the ROC provides a guidepost for
strengthening your district’s brand and overall impact on
the community
© Schoolwires®
2014
5 levels of community engagement
• Create
• Inform
• Collaborate
• Integrate
• Optimize
© Schoolwires®
2014
Create
• Homegrown or free website
• Static web pages
• Limited/no coordination of content
• Limited/no uniformity (branding, tone, voice)
© Schoolwires®
2014
Inform
• Centralized website management
• Website design tools
• Distributed content editing and publishing
• Parent involvement initiatives
• Brand development
• Pushed out messages and information
© Schoolwires®
2014
Collaborate
• Shared website and community management
• Two-way school-to-home communications
• Social and mobile networking
• Enhanced student, parent, partner, community interaction
• Standardized district-wide branding, PR, and engagement
programs
© Schoolwires®
2014
Integrate
• Student, parent, and community resources
• Personalized workspaces, calendars, and information
• Stakeholder adoption of systems via training and
professional development
• Engagement metrics and reporting
• Interoperability and integration of 3rd-party systems
© Schoolwires®
2014
Optimize
• District-wide extensibility
• Custom, integrated apps and gadgets
• Broad teacher and community adoption
• Robust community authored content
• National or global connections (sister schools)
© Schoolwires®
2014
Digital BackpackD49.org/DigitalBackpack
• Custom Table Display
• Segmented by School
• Pinterest Integration
• 7,234 District Views
• 700-900 Views at High and
Middle Schools
• 150-400 Elementary
“It’s so great that I don’t have to
print thousands of fliers.”– Local Business Leader
© Schoolwires®
2014
Enrollment Guide WikiCommunity Editing
• Front-End Editing
• Collaboration Between
Multiple Campuses, Artist
• Document Viewer Showed
Previous Year’s Guide
• Style Guide, Format Info
• Show Page Only to
Leadership Groups
“I like this new format, and seeing
edits other schools are making.”– Middle School Assistant Principal
© Schoolwires®
2014
College Scholarship PageCommunity Editing
• An Idea Expands
• Collaboration Between
Counselors And Academic
Deans At Multiple
Campuses
• Scholarships Unique To
District 49 Community
• Now At 25 Scholarships
“I really like this! I just added
another scholarship opportunity!”– High School Academic Dean
© Schoolwires®
2014
Weather Days, Nov. 12/13Two-way School-Home Communication
• Status On Website Using
Global Icons
• Social Media Update With
Survey Link
• Explored Results of Survey
With Community
“If you appreciate delays on days
like today/tomorrow fill out the
weather survey on this link. The
district needs to hear from those that
are happy with the decisions too.”– Caitlin Garrett, Parent
© Schoolwires®
2014
Distributed ReportingRelevant Stories on Schools Sites
• District Communications
Department Publishes
School Stories
• Tag Network Place Stories
on Appropriate Sites
• Tag “EIES” Puts A Story
On Evans International
Elementary School
“Quality images and stories
make our school shine”– FVA Principal
© Schoolwires®
2014
theROC as a benchmark
• Knowing your place on theROC gives you perspective
• It helps to benchmark your district against others
• It illuminates your community engagement strengths and
identifies areas of growth
© Schoolwires®
2014
theROC as inspiration
• TheROC reinforces your vision for continuous
improvement
• There is no finish line
• No matter what level of theROC you find yourself,
there are always ways to improve community
engagement
• With every advancing level comes new heights of
community engagement
• The ROC allows you to build upon the trust you’ve earned
in the community
• The ROC provides a way to build a stronger brand
• Advancing on the roadmap creates the opportunity to
impact student achievement and district performance
© Schoolwires®
2014
Where are you on theROC?
• Review Digital Resource Score
• Review Community Engagement Self-Assessment score
• Determine your place on theROC
http://offers.schoolwires.com/website-grader