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Cas ScottDirect Marketing ManagerCommunity CPS Australia ($4B) Hunter Valley, New South Wales, Australia

SOCIAL MEDIACas Scott • Direct Marketing Manager • Community CPS Australia

“G’day”(Hello)

ADELAIDECANBERRA

WAGGA WAGGA

HUNTER VALLEYBOORAGOON

CANINGTON

FREMANTLE

JOONALUP

KALGOOLIE

KARRATHA

KARRINYUP

MANDURAH

MANDURAH

MORLEY

PARABURDOO

ROCKINGHAM

SUBIACO

TOM PRICE

GAWLER

OAKLANDS PARKMAWSON LAKESPERTH

MOUNT BARKER

PORT AUGUSTA

RIDGEHAVEN

SALISBURY

SEAFORD

SEFTON PARK

VICTOR HARBOR

WEST LAKES

BATEMANS BAY

BELMONT

CESSNOCK

COOLAMON

EAST MAITLAND

GANMAIN

GLENDALE

GUNNEDAH

KURRI KURRIMUSWELLBROOK

QUEANBEYAN

RAYMOND TERRACE

SINGLETONBELCONNEN

DICKSON

GUNGAHLIN

MANUKA

MAWSON

TUGGERANONG

WODEN

$3.8 BILLION

Social Media in Australian Financial Services.

@talk Why go social?

Social Media in Australian Financial Services.

@discuss approaches

@face challenges

@creating IMC

Engagement is important.

Positioning.

Online Customer Experience Funnel.

ONLINE CUSTOMER EXPERIENCE FUNNEL

REACH Raising brand awareness

Above The Line Advertising and Online Display Advertising

ENGAGE Value proposition

Online PR, Blogging, Social Media, PPC and SEO

MARKETING Communication experience

Website, Navigation, Online Chat

CONVERSION Converting Customers

Online Account Opening, Memberships, Mobile Apps and Payments,

Online Self Help Tools

ADVOCATES Creating Advocacy

Email Marketing, Social Media and Mobile

CONTINUOUS IMPROVEMENTMonthly Reporting + Bi Annual

Business Plan Review

Integrated Marketing Communications

PRESS

SELECT STATE

SOCIAL MEDIA

*Eligibility criteria, terms, conditions, fees, charges and normal lending criteria apply. Full details are available in our loan offer and on request. Community CPS Australia Ltd ABN 15 087 651 143 AFSL 2378526.

MOVEYOURHOMELOAN.COM

CPS WEB SITE

TV

DIGITAL DISPLAY ADS

NSW ONLY

IMC.

Q&A with

Cas4