carrot may 7th mastermind call - becoming a marketing master
TRANSCRIPT
![Page 1: Carrot May 7th Mastermind Call - Becoming a Marketing Master](https://reader030.vdocuments.site/reader030/viewer/2022032616/55a48e351a28ab80288b465a/html5/thumbnails/1.jpg)
Presents...
Carrot Mastermind
![Page 2: Carrot May 7th Mastermind Call - Becoming a Marketing Master](https://reader030.vdocuments.site/reader030/viewer/2022032616/55a48e351a28ab80288b465a/html5/thumbnails/2.jpg)
As Soon As You Have Questions Write Them Down...
![Page 3: Carrot May 7th Mastermind Call - Becoming a Marketing Master](https://reader030.vdocuments.site/reader030/viewer/2022032616/55a48e351a28ab80288b465a/html5/thumbnails/3.jpg)
In This Call... • What’s NEW at InvestorCarrot?
• Quick Advice For NEW Members
• This Weeks Quick Carrot Lesson
• LIVE Q&A - Hit me with your questions!
• Help resources (help.oncarrot.com, live chat, email)
![Page 4: Carrot May 7th Mastermind Call - Becoming a Marketing Master](https://reader030.vdocuments.site/reader030/viewer/2022032616/55a48e351a28ab80288b465a/html5/thumbnails/4.jpg)
About MeTrevor Mauch
Founder of InvestorCarrotInvestor and Entrepreneur
www.linkedin.com/in/trevormauch
Fancy Stats:Generated over 80,000 real estate leads online
Passive real estate investor since 2004.
Passionate about entrepreneurs & created an 8,000sq ft “entrepreneur co workspace” in Roseburg
Love traveling, mountain biking, and hanging out with my beautiful wife and kids
![Page 5: Carrot May 7th Mastermind Call - Becoming a Marketing Master](https://reader030.vdocuments.site/reader030/viewer/2022032616/55a48e351a28ab80288b465a/html5/thumbnails/5.jpg)
Marketing.
![Page 6: Carrot May 7th Mastermind Call - Becoming a Marketing Master](https://reader030.vdocuments.site/reader030/viewer/2022032616/55a48e351a28ab80288b465a/html5/thumbnails/6.jpg)
“The man who does not read good books has no advantage over the man who can’t read.”
– Mark Twain
![Page 7: Carrot May 7th Mastermind Call - Becoming a Marketing Master](https://reader030.vdocuments.site/reader030/viewer/2022032616/55a48e351a28ab80288b465a/html5/thumbnails/7.jpg)
But... it’s all about reading and learning the RIGHT
things... and removing the distracting things that don’t
matter
![Page 8: Carrot May 7th Mastermind Call - Becoming a Marketing Master](https://reader030.vdocuments.site/reader030/viewer/2022032616/55a48e351a28ab80288b465a/html5/thumbnails/8.jpg)
What’s Your Book Shelf Look Like?
![Page 9: Carrot May 7th Mastermind Call - Becoming a Marketing Master](https://reader030.vdocuments.site/reader030/viewer/2022032616/55a48e351a28ab80288b465a/html5/thumbnails/9.jpg)
Here’s some “must read”
marketing books in my mind... if
you want to truly free yourself from relying on others for your income
ever again...
![Page 10: Carrot May 7th Mastermind Call - Becoming a Marketing Master](https://reader030.vdocuments.site/reader030/viewer/2022032616/55a48e351a28ab80288b465a/html5/thumbnails/10.jpg)
The Irresistible Offer by Mark Joyner
Level: Beginner
Why I like it:
It simply and clearly lays out the core elements of creating an “offer” that is compelling and sells.
How to make the offer so irresistible to your prospect that they see immense value in it and want to buy it immediately.
![Page 11: Carrot May 7th Mastermind Call - Becoming a Marketing Master](https://reader030.vdocuments.site/reader030/viewer/2022032616/55a48e351a28ab80288b465a/html5/thumbnails/11.jpg)
The GoGiverby Bob Burg
Level: Beginner (but an advanced mindset)
Why I like it:
This was the main missing element I had when I first got started as an entrepreneur that when I figured it out (the hard way) it changed my world.
(NOTE: This is one reason I do these mastermind calls free of
charge and give so freely of myself!)
![Page 12: Carrot May 7th Mastermind Call - Becoming a Marketing Master](https://reader030.vdocuments.site/reader030/viewer/2022032616/55a48e351a28ab80288b465a/html5/thumbnails/12.jpg)
Any Dan Kennedy Bookby... of course... Dan Kennedy
Level: Intermediate to advanced
Why I like them:
Dan tells it like it is and is one of the best direct response marketers and entrepreneurs alive. He cuts to the chase on what will get results without bowing down to what the “experts” say. His stuff is always based off of real world results and really shows you how to deliver marketing messages (and be a more effective person) that work.
![Page 13: Carrot May 7th Mastermind Call - Becoming a Marketing Master](https://reader030.vdocuments.site/reader030/viewer/2022032616/55a48e351a28ab80288b465a/html5/thumbnails/13.jpg)
Guerrilla Marketingby Jay Conrad Levinson
Level: Intermediate to advanced
Why I like it:
It’s a practical and action based book on specific strategies you can use that are out of the box and get noticed. Stop copying what all of the gurus say... and do something that stands out. Yes, it may take you out of your comfort zone... but going from financially unstable to financially free should take you out of your comfort zone.
![Page 14: Carrot May 7th Mastermind Call - Becoming a Marketing Master](https://reader030.vdocuments.site/reader030/viewer/2022032616/55a48e351a28ab80288b465a/html5/thumbnails/14.jpg)
Influence: The Psychology of Persuasionby Robert Cialdini, Ph.D
Level: Advanced
Why I like it:
It’s the best single book I’ve ever read that helps you understand how people think when they make decisions... so you can better position what it is that you sell / offer so it’s more attractive to people to purchase. Yes, persuasion can be used for evil as well as good (think Hitler, some politicians, cults, etc.). So use this wisely.
NOTE: If for no other reason... read this book to understand WHY you’re making the decisions you’re making and what psychology triggers marketers are using on you each and every day.
![Page 15: Carrot May 7th Mastermind Call - Becoming a Marketing Master](https://reader030.vdocuments.site/reader030/viewer/2022032616/55a48e351a28ab80288b465a/html5/thumbnails/15.jpg)
How Great Leaders Inspire Action by Simon Sinek
oncarrot.com/blog to watch it
![Page 16: Carrot May 7th Mastermind Call - Becoming a Marketing Master](https://reader030.vdocuments.site/reader030/viewer/2022032616/55a48e351a28ab80288b465a/html5/thumbnails/16.jpg)
Critical Concepts You Should Master
![Page 17: Carrot May 7th Mastermind Call - Becoming a Marketing Master](https://reader030.vdocuments.site/reader030/viewer/2022032616/55a48e351a28ab80288b465a/html5/thumbnails/17.jpg)
1. Understanding Your Customer “Avatar”
![Page 18: Carrot May 7th Mastermind Call - Becoming a Marketing Master](https://reader030.vdocuments.site/reader030/viewer/2022032616/55a48e351a28ab80288b465a/html5/thumbnails/18.jpg)
1. Understanding Your Customer “Avatar”
- Who is your ideal customer?
- What questions are they asking?
- What problems, fears, frustrations?
- What wants, aspirations, and desires do they have?
![Page 19: Carrot May 7th Mastermind Call - Becoming a Marketing Master](https://reader030.vdocuments.site/reader030/viewer/2022032616/55a48e351a28ab80288b465a/html5/thumbnails/19.jpg)
1. Understanding Your Customer “Avatar”
1. What are you trying to sell me? (Logic)
2. How much? (Logic)
3. Why should I believe you? (Logic)
4. What’s in it for me? (WIIFM) (Emotion)
Questions Customers Have...
![Page 20: Carrot May 7th Mastermind Call - Becoming a Marketing Master](https://reader030.vdocuments.site/reader030/viewer/2022032616/55a48e351a28ab80288b465a/html5/thumbnails/20.jpg)
1. Understanding Your Customer “Avatar”
Exercise: Take 15 mins and write down your ideal customers fears, questions, problems, frustrations...
... and their wants, desires, and aspirations.
![Page 21: Carrot May 7th Mastermind Call - Becoming a Marketing Master](https://reader030.vdocuments.site/reader030/viewer/2022032616/55a48e351a28ab80288b465a/html5/thumbnails/21.jpg)
2. Educate Rather Than Sell
![Page 22: Carrot May 7th Mastermind Call - Becoming a Marketing Master](https://reader030.vdocuments.site/reader030/viewer/2022032616/55a48e351a28ab80288b465a/html5/thumbnails/22.jpg)
“Join in on the conversation thecustomer is already having in their mind.”
- Robert Collier
![Page 23: Carrot May 7th Mastermind Call - Becoming a Marketing Master](https://reader030.vdocuments.site/reader030/viewer/2022032616/55a48e351a28ab80288b465a/html5/thumbnails/23.jpg)
2. Educate Rather Than Sell
- Discover your customers biggest problems and roadblocks, and teach
- It’s more fun, it’s less resistance, and builds trust at the same time
- When you’ve done a great job, people will want to buy from you (without you having to push the sale)
![Page 24: Carrot May 7th Mastermind Call - Becoming a Marketing Master](https://reader030.vdocuments.site/reader030/viewer/2022032616/55a48e351a28ab80288b465a/html5/thumbnails/24.jpg)
3. Offer A CompellingSolution That Helps
Solve Their Problems
![Page 25: Carrot May 7th Mastermind Call - Becoming a Marketing Master](https://reader030.vdocuments.site/reader030/viewer/2022032616/55a48e351a28ab80288b465a/html5/thumbnails/25.jpg)
3. Offer A Compelling Trustworthy Solution
- What we’re selling
- The cost
- What’s in it for you
- Why should you trust us
![Page 26: Carrot May 7th Mastermind Call - Becoming a Marketing Master](https://reader030.vdocuments.site/reader030/viewer/2022032616/55a48e351a28ab80288b465a/html5/thumbnails/26.jpg)
Live Your Life.On your own terms.
![Page 27: Carrot May 7th Mastermind Call - Becoming a Marketing Master](https://reader030.vdocuments.site/reader030/viewer/2022032616/55a48e351a28ab80288b465a/html5/thumbnails/27.jpg)
Open Q&A: Hit Me With Your Questions
![Page 28: Carrot May 7th Mastermind Call - Becoming a Marketing Master](https://reader030.vdocuments.site/reader030/viewer/2022032616/55a48e351a28ab80288b465a/html5/thumbnails/28.jpg)
www.onCarrot.com/account
START Leveraging Your Carrot System TODAYYou’ve got a powerful Inbound Marketing system at your fingertips... start leveraging it this week!