carrie, living with crohns disease mobile devices & the information professional – where do i...
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Carrie, living with Crohn’s disease
Mobile Devices & The Information Professional
– Where Do I fit In?
PHTD Spring Meeting, Baltimore
March 18th-20th 2012
Andrew Clark
Head Information Discovery, UCB
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About me
Mobile Devices & the Information Professional – where do I fit in? ¦ Andrew Clark, UCB ¦ PHTD Spring Meeting, Baltimore, 18 th-20th March 2012
Name: Andrew Clark
Title: Head Information Discovery
Company: UCB Pharma S.A, Belgium
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2010 revenue: €3.2 billion• 2011 half-year revenue:
€1 679 million
More than 8 500 employees globally
Operations in more than 40 countries
R&D Spend: 22% of revenue
Listed on Euronext
UCB: A patient-centric biopharma leader
Stephanie, living with rheumatoid arthritis
Focusing on severe diseases inImmunology and the Central Nervous System
Understand the need
Know the landscape
Think about the challenges
Identify the opportunities – where do I fit in?
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Agenda
Mobile Devices & the Information Professional – where do I fit in? ¦ Andrew Clark, UCB ¦ PHTD Spring Meeting, Baltimore, 18 th-20th March 2012
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Context
Mobile Devices & the Information Professional – where do I fit in? ¦ Andrew Clark, UCB ¦ PHTD Spring Meeting, Baltimore, 18 th-20th March 2012
IDC: More Mobile Internet Users Than Wireline Users in the U.S. by 2015
By 2015, more U.S. Internet users will access the Internet through mobile devices than through PCs or other wireline devices. As smartphones begin to outsell simpler feature phones, and as
media tablet sales explode, the number of mobile Internet users will grow by a compound annual growth rate (CAGR) of 16.6% between 2010 and 2015.
IDC (International Data Corporation) Press release, 12 Sep 2011
http://www.idc.com/getdoc.jsp?containerId=prUS23028711
‘one billion people throughout the world will own
smartphones and tablets’….’many of these people will
take these devices to work’, according to the Forester Research Report: Mobile is the new face of Engagement, February 2012
iPhone sales grow by 142% &
iPad sales 183%
Apple 3rd Quarter results 2011
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1. Understand the need
What is the business requirement?
How can I or my information function be influential in helping to meet this need?
Engage with users, through surveys
Undertake 1:1 Q & A sessions with
key stakeholders
Have relationship meetings with
your IT departments
Mobile Devices & the Information Professional – where do I fit in? ¦ Andrew Clark, UCB ¦ PHTD Spring Meeting, Baltimore, 18 th-20th March 2012
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2. Know the landscape
Mobile Devices & the Information Professional – where do I fit in? ¦ Andrew Clark, UCB ¦ PHTD Spring Meeting, Baltimore, 18 th-20th March 2012
How do my users consume information?
How is this information provided?
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3. Think about the challenges
Mobile Devices & the Information Professional – where do I fit in? ¦ Andrew Clark, UCB ¦ PHTD Spring Meeting, Baltimore, 18 th-20th March 2012
BYOD (bring your own device) policies? Are they restrictive?
Endpoint virtualization to logically separate the user and work environment with only the work environment managed by the business and the user able to switch between the two environments
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4. Identify the opportunities
The need in UCB:
to automatically be able to push information to users
to make it easy for users to understand what information is available from what providers and for what devices
to enable real time access to information
to enable users to easily access and manage their scientific papers in a copyright compliant environment
Mobile Devices & the Information Professional – where do I fit in? ¦ Andrew Clark, UCB ¦ PHTD Spring Meeting, Baltimore, 18 th-20th March 2012
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4. Identify the opportunities
The need in UCB:
to seamlessly integrate into internal workflows via ‘the cloud’ so users can work in the office, work offline, work at home ... even on the beach and across all levels of the organization
to leverage knowledge and scientific excellence throughout the business
to connect patients and physicians with information in a copyright compliant workflow
Mobile Devices & the Information Professional – where do I fit in? ¦ Andrew Clark, UCB ¦ PHTD Spring Meeting, Baltimore, 18 th-20th March 2012
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4. Identify the opportunities
The Information Discovery team solution in UCB:
Pushing information to users through the use QR codes to enable users to scan for latest reports, news intelligence
Using a push marketing capability of the My Library™ platform from Infotrieve to send a text alert when a new article is available that might be of interest
Mobile Devices & the Information Professional – where do I fit in? ¦ Andrew Clark, UCB ¦ PHTD Spring Meeting, Baltimore, 18 th-20th March 2012
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4. Identify the opportunities
The Information Discovery team solution in UCB:
What providers? What devices?
Mobile Devices & the Information Professional – where do I fit in? ¦ Andrew Clark, UCB ¦ PHTD Spring Meeting, Baltimore, 18 th-20th March 2012
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4. Identify the opportunities
The Information Discovery team solution in UCB:
Real time alerts, copyright compliance and access to scientific content via ‘the cloud’
Mobile Devices & the Information Professional – where do I fit in? ¦ Andrew Clark, UCB ¦ PHTD Spring Meeting, Baltimore, 18 th-20th March 2012
Sync seamlessly with the desktop, check copyrights, manage personal libraries, share thoughts with colleagues, access and manage your own personal scientific documents
**Screen captures from My Library™, Infotrieve
The role of the Information Professional is critical in any mobile device strategy within the organisation
Lead by example and don’t be fearful
Be innovative and creative ..a small idea might have no limits!
Aim for high level strategic success and a function that is value adding and central to all workflows in the organization
Seek to achieve what you first thought might be unachievable
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Conclusion – where do I fit in?
Mobile Devices & the Information Professional – where do I fit in? ¦ Andrew Clark, UCB ¦ PHTD Spring Meeting, Baltimore, 18 th-20th March 2012
Thank you!
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Questions?