carrefour group 7 junior a 597201076 revol hsieh 597201222 sara chien 597201260 nita chen 597201466...
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CarrefourCarrefourGroup 7 Group 7 Junior AJunior A
597201076 Revol Hsieh 597201076 Revol Hsieh 597201222 Sara Chien 597201222 Sara Chien 597201260 Nita Chen 597201260 Nita Chen 597201466 Ivan Chou 597201466 Ivan Chou 597201480 Fiona Fan 597201480 Fiona Fan
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OutlineOutlineII. . IntroductionIntroduction A. HistoryA. History B. Business LocationsB. Business LocationsII. SWOTII. SWOT A. StrengthsA. Strengths B. WeaknessesB. Weaknesses C. OpportunitiesC. Opportunities D. ThreatsD. ThreatsIII. ConclusionIII. Conclusion
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France 1959 Taiwan 1987
The leader of the retail business in Europe
The second largest company worldwide
cross
History of Carrefour
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Carrefour around the World Carrefour around the World
● Directly owned● Under franchise
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SWOT -- SWOT -- StrengthsStrengths
• Eighteen thousand products provided
• Low cost: Price competitiveness
• Maximum business locations• Business globalization:
Brand awareness• Supported by Uni-President
Enterprises Corporation• Warrant: Operating
flexibility• Flexible business strategy
http://z.wutoo.cn/zx/201035131924.html
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Opportunity
1. Business opportunities for the weekends
2. Commercial district, land developers, and industry alliance
3. Experience in operational positions: Developing mainland market
Threat
1. Diversification2. Focusing on special offers and
distinguishing features3. Career planning for each employee: In-service training
SWOT -- Strengths
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SWOT -- SWOT -- WeaknessWeakness
• Employees in Carrefour resign easily; employees and make workers work steadily
• People always feel upset when they are lining up
• Different cashiers have different attitudes toward clients
• Customers can’t get an answer from the part-time workers and the representatives of suppliers
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SWOT -- SWOT -- WeaknessWeakness
• The quality of their own brand is thought inferior.
• The branches of Carrefour are usually in the downtown; it will cost them a lot.
• They have different managers in different branches; therefore, the standard or the service will be uneven.
• Serve for you?
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SWOT -- Opportunities
Faire Prices• Overpay/refund• Checking the prices everyday• To return or exchange: within 30
days Convenience• Parking for free• Packing area for free• Providing drinking water for free• Alteration service for free• Delivery services
http://ww
w.carrefour.com
.tw/about/about0106.asp
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T
S
WO
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SWOT -- ThreatSWOT -- Threat
1. Competitive market. 2. Hard to get lands3. Restricted by associated laws, such
as land laws4. Lacking of professionals5. Economy is in a slump
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SWOT -- ThreatSWOT -- ThreatCostco (好市多 )• They don’t give away
flyers• They provide breakfast
for free.• They take a lead in doing
environmental protection.
• Clerks are required to know each position of goods.
• Emphasize on sanitation.
RT Mart (大潤發 )• Starting a joint
venture in 2001 with French clan “Auchan”
• excellent stock management system
• second larger warehouse mall in Taiwan. Market share up to 25%
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15 Anniverssary15 Anniverssary
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20 Anniverssary20 Anniverssary
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20072007
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CF from Japan in CF from Japan in 20062006