caroline sturm - università della svizzera italiana - technoark 2014
DESCRIPTION
Présenté le 31 janvier 2014 lors de la Conférence TechnoArk 2014 à Sierre (CH) - "Internet, vecteur de l'économie du partage"-> www.technoark.ch/conferenceTRANSCRIPT
USI
So Exciting MeShare Economy &
TourismConférence TechnoArk - Sierre Caroline Sturm 31 janvier 2014 Go!
USI
SO
EXCITING
ME
Magic Formula
Share Online
Experiment Community Individual Travel Images New Generation
Money Entrepreneur
USI
AIRBNBTWITTER
3 Social Platforms – 1 Network
2013
USI
Internet users who use social networking tools (in%)
2013
USI
Internet users who use social networking tools (in%)
2013
USI
USI
Global Top 5 by Overnight Visitors Spend (in%)
December 2013Paris London Bangkok New York Singapore
USI
Estimated Market Share
January 2014
N e w Y o r k Pa r is L o n d o n Ba n g k o k S in g a p o r e
27.3% 20.0% 5.6% 1.4% 2.3%
72.7% 80.0%94.4% 98.6% 97.7%
Market Shares
Airbnb official rooms
USI
Hamburg – Spatial distribution Airbnb
August 2013
USI
Hamburg – Spatial distribution Airbnb
August 2013
USI
Airbnb zones
August 2013Airbnb hotels
USI
Airbnb zones vs hotel zones
August 2013Airbnb hotels
USI
Touristic zones vs residential zones
August 2013Airbnb hotels
USI Venice touristic zones = residential zones
surface 15,78 km²
residents in 1950`s 175.000 residents in 2012 58.483
Airbnb apartments 2014 1.338 tourists per year 20 million
tourists per day 60.000
ratio of residents to tourists 1:1
Venice
USI
Improvements for SO EXCITING ME
Legal Framework
Statistics
Security
Mutual Benefit
Cooperation
USI
Contact Caroline Sturm
IRE Istituto Ricerche EconomicheVia Maderno 24
6900 LuganoTel:+41 58 666 41 66
Merci Beaucoup!