carolina productions 2010-2011 annual report

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  • REPORT

    ANNUAL

    2010 - 2011

    CAROLINAPRODUCTIONS

    COMPILED BY:Steven Harowitz, Carolina Productions Graduate Assistant

    Sarah Morgan, Carolina Productions Program Advisor

  • 2

  • INTRODUCTIONCarolina Productions is a student-operated organization that provides entertaining, educational, traditional and diverse programs to USC students, faculty, staff and community members. These programs encompass the ideas, issues, and interests of the University of South Carolina community, as well as the Carolinian Creed and University mission. Carolina Productions also provides accessible opportunities for the social, cultural, intellectual, and leadership development of University of South Carolina students.

    Carolina Productions committees are: Cinematic Arts Comedic and Traditional Events Concerts Cultural Awareness Ideas and Issues Special Programs

    In addition to the committee coordinators, the CP Executive Board also includes the Vice President for Internal Affairs, Vice President for Finance and President. Carolina Productions is advised by the Program Advisor and Graduate Assistant.

    Our offices are located in the Campus Life Center (Russell House 227) and can be found online at www.cp.sc.edu.

    Questions about this report can be forwarded to Sarah Morgan, Carolina Productions Program Advisor at 803-777-7130 or morgans@mailbox.sc.edu.

    3

    2010-2011 CAROLINA PRODUCTIONS ANNUAL REPORT

  • METHODOLOGY & LIMITATIONS

    Carolina Productions hosted a total of 53 events and 55 movie titles throughout the 2010-2011 academic year. Use of the Turbo Tracking system was not feasible at all events. The Turbo attendance tracking system was used for 35 events and 55 movie titles throughout the academic year. By scanning their USC IDs upon entering the event, students, faculty, and staff provided Carolina Productions with their names, email addresses, age, academic classification, gender and mailing address for tracking on and off-campus involvement. The data reflected in this report does not fully reflect all attendees, as some students, faculty and staff came to CP events without their Carolina Card or arrived after Turbo systems were shut down.

    Each events data was formatted and processed through Microsoft Excel with the Pivot Table function. This function allowed advisors to quickly analyze and break down key assessment data from each event. However, this process does not allow to effectively check for repeat attendees; this limits the accuracy of unique attendance data.

    Satisfaction surveys were delivered by Student Voice (www.studentvoice.com) and were sent out to each attendee who scanned their card. Attendees were asked to complete a brief evaluation of their experience, detailing how they heard about the event, why the decided to attend, whether they enjoyed themselves, and whether they would attend a similar event in the future. This information is useful in planning for future semesters and evaluating advertising methods.

    4

  • INTERESTING STATISTICS

    Over 10,000 students attended at least one of the 35 events and 55 movies Carolina Productions hosted during the 2010-2011 academic year.

    On-campus students comprised 51% of all attendees. This is surprising, as off-campus students are more difficult to keep on campus, or return, for events.

    Bates, South Tower and Capstone consistently had the most audience members of all residence halls

    More off-campus students attended Frank Warren of PostSecret and Dr. Cornel West than those who live on-campus

    Females represented 57% of all attendees

    The Wailers had exactly a 50/50 ratio of men to women

    More sophomores came to the Student Comedy Competition than any other class level

    More seniors came to Frank Warren of PostSecret than any other class level

    USC Idol brought out a fairly even distribution of class levels (23% freshmen, 22% sopho-mores, 21% juniors, 22% seniors)

    Capstone co-sponsored an event with Harlan Cohen, author of The Naked Roommate, a favorite first-year reading book, particularly in U101 classes

    Eboo Patels appearance was made possible by a partnership with President Pastides office, the religious studies department, and various campus faith groups

    Dr. Cornel West was co-sponsored by the African-American Studies Department and had over 1,400 individuals attend, as part of the Robert Smalls Lecture Series

    Matisyahu had the highest attendance for a CP event at the Koger Center in the past three years (1,539 students, faculty and staff) At-capacity events include Hypnotist Michael C. Anthony Fashion for a Cause Comedian Josh Blue Comedian Nick Cannon Comedian Ralphie May Project Condom feat. special guest judge Summer Rayne Oakes The Birdcage

    Additional partnerships include working with: Healthy Carolina for Stacy Nadeau Carolina Life for Logan Smalley Fashion Board for Fashion for a Cause BGLSA for The Birdcage Sexual Health and Violence Prevention for Project Condom Alpha Epsilon Pi for Matyishau

    Total Attendance: 31,549

    5

    2010-2011 CAROLINA PRODUCTIONS ANNUAL REPORT

  • TOTAL EVENT ATTENDANCE TOTAL: 12,657

    UNIQUE EVENT ATTENDANCE TOTAL: 6,819

    The following information is based on Carolina Card swipes at every CP event, and includes participants that attended more than one event.

    Unique attendance reflects the number of students who have attended at least oneCarolina productions event. The data below outlines each individual patron that

    attended an event, regardless of the quantity of events they participated in.

    GENDER

    MALE:2,923FEMALE:3,801

    UNKNOWN:94

    ONCAMPUS:3,118OFFCAMPUS:3,496

    UNKNOWN:204

    RESIDENCE

    18:1,74219:2,14220:1,84621:1,374

    CLASSIFICATIONAGE

    22:86423:40724:19125+:689

    14%38%

    20%16%

    18%23%

    22%

    16%

    11%

    5% 7%

    6%

    56%

    46%

    51%

    43%

    2%

    1%

    0%2%

    GENDER

    MALE:5,032FEMALE:7,358

    ONCAMPUS:7,689OFFCAMPUS:4,471

    UNKNOWN:496

    RESIDENCE

    18:2,02319:3,60420:2,77621:1,727

    FRESHMAN:5,555SOPHOMORE:2,663

    JUNIOR:1,793

    SENIOR:1,734GRADUATE:536

    FACULTY/STAFF:185

    CLASSIFICATIONAGE

    22:1,04323:47124:20125+:650

    16%

    44%

    21%14%

    14%28%

    22%

    14%

    8%

    4%

    5%

    4%

    39% 61%

    35%

    4% 3%

    41%

    2%

    1% 1%

    1%0%

    EPI:33UNKNOWN:145 UNKNOWN:1

    UNKNOWN:145

    FRESHMAN:2,598SOPHOMORE:1,378

    JUNIOR:1,101

    SENIOR:1,204GRADUATE:385

    FACULTY/STAFF:155EPI:1

    6

  • TOTAL EVENT ATTENDANCE TOTAL: 12,657

    UNIQUE EVENT ATTENDANCE TOTAL: 6,819

    The following information is based on Carolina Card swipes at every CP event, and includes participants that attended more than one event.

    Unique attendance reflects the number of students who have attended at least oneCarolina productions event. The data below outlines each individual patron that

    attended an event, regardless of the quantity of events they participated in.

    GENDER

    MALE:2,923FEMALE:3,801

    UNKNOWN:94

    ONCAMPUS:3,118OFFCAMPUS:3,496

    UNKNOWN:204

    RESIDENCE

    18:1,74219:2,14220:1,84621:1,374

    CLASSIFICATIONAGE

    22:86423:40724:19125+:689

    14%38%

    20%16%

    18%23%

    22%

    16%

    11%

    5% 7%

    6%

    56%

    46%

    51%

    43%

    2%

    1%

    0%2%

    GENDER

    MALE:5,032FEMALE:7,358

    ONCAMPUS:7,689OFFCAMPUS:4,471

    UNKNOWN:496

    RESIDENCE

    18:2,02319:3,60420:2,77621:1,727

    FRESHMAN:5,555SOPHOMORE:2,663

    JUNIOR:1,793

    SENIOR:1,734GRADUATE:536

    FACULTY/STAFF:185

    CLASSIFICATIONAGE

    22:1,04323:47124:20125+:650

    16%

    44%

    21%14%

    14%28%

    22%

    14%

    8%

    4%

    5%

    4%

    39% 61%

    35%

    4% 3%

    41%

    2%

    1% 1%

    1%0%

    EPI:33UNKNOWN:145 UNKNOWN:1

    UNKNOWN:145

    FRESHMAN:2,598SOPHOMORE:1,378

    JUNIOR:1,101

    SENIOR:1,204GRADUATE:385

    FACULTY/STAFF:155EPI:1

    7

    2010-2011 CAROLINA PRODUCTIONS ANNUAL REPORT

  • TOTAL MOVIE ATTENDANCE TOTAL: 18,033

    UNIQUE MOVIE ATTENDANCE TOTAL: 5,926

    GENDER

    MALE:2,414FEMALE:3,615

    ONCAMPUS:3,485OFFCAMPUS:2,489

    RESIDENCE

    18:54019:1,64520:1,49121:1,044

    CLASSIFICATIONAGE

    22:61923:25224:11425+:342

    27%

    36%

    24%17%

    17%

    25%

    17%

    10%

    4%6%

    9%

    6%

    60% 58%

    42%40%

    2%0%0%

    GENDER

    MALE:7,452FEMALE:11,371

    ONCAMPUS:12,428OFFCAMPUS:5,941

    RESIDENCE

    18:3,05819:5,53220:4,23321:2,683

    FRESHMAN:8,045SOPHOMORE:4,109

    JUNIOR:2,804

    SENIOR:2,610GRADUATE:874

    FACULTY/STAFF:76

    CLASSIFICATIONAGE

    22:1,42823:57924:30525+:1,037

    16%

    43%

    22%15%

    14%

    29%

    22%

    14%

    8%

    6%3%

    5%

    60% 68%

    32%40%

    2%1%0%

    EPI:307

    FRESHMAN:2,171SOPHOMORE:1,429

    JUNIOR:1,019

    SENIOR:1,032GRADUATE:357

    FACULTY/STAFF:37EPI:3

    8

  • TOTAL MOVIE ATTENDANCE TOTAL: 18,033

    UNIQUE MOVIE ATTENDANCE TOTAL: 5,926

    GENDER

    MALE:2,414FEMALE:3,615

    ONCAMPUS:3,485OFFCAMPUS:2,489

    RESIDENCE

    18:54019:1,64520:1,49121:1,044

    CLASSIFICATIONAGE

    22:61923:25224:11425+:342

    27%

    36%

    24%17%

    17%

    25%

    17%

    10%

    4%6%

    9%

    6%

    60% 58%

    42%40%

    2%0%0%

    GENDER

    MALE:7,452FEMALE:11,371

    ONCAMPUS:12,428OFFCAMPUS:5,941

    RESIDENCE

    18:3,05819:5,53220:4,23321:2,683

    FRESHMAN:8,045SO

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