carnaval on the mile sponsorships 2012
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www.carnavalonthemile.com www.artintheparkconcerts.com
• 6 consecutive months of fine art and the best of Latin Jazz
• Culminating in March with a Weekend Family Event
• Three Latin Jazz Mega Stages • Artist Village (apx. 175 artists)
• Food Truck Alley • Kids Pavilion
• Showcases and Sampling
The Kiwanis Club of Little Havana, a non-profit organization since 1975, is the organizer of Carnaval Miami and many community oriented children’s projects for over 35 years.
The event is a collaboration with the City of Coral Gables and the Business Improvement District.
www.carnavalonthemile.com
Demographics: High-profile, affluent audience
composed of professionals and business owners – 65%
Hispanic, ages 25-49, 50/50 adult male and females with
average household incomes of $75,000+, married and
college graduates.
Attendance: 100,000 during the weekend event and
4,000 per concert from October to March
Admission Cost: FREE to the general public
Sponsorship Fee: Exclusively for Carnaval on the
Mile weekend event only or a combo package to include
all 6 concerts.
As a sponsor, promotional benefits received are as follows:
• Sponsors’ logo appears on the Entertainment Guide (deadline will apply)
Inclusion of name in event promotion:• Carnaval Miami Magazine, distributed by El
Nuevo Herald Special Section, circulation 120,000
• Newspaper ads in Community Newspapers and El Nuevo Herald
• Carnaval Miami Gala invitations, distribution 3,000
• An allotment of complimentary invitations to the Carnaval Miami Gala on Friday, March 9, 2012 (Black Tie gala)
Almost 175 fine art exhibits by local, regional and national artists added to the day’s visual excitement!
•Title Sponsor of the Artist’s Village•Sponsor’s logo on signage on site •Logo on signage scaffolding archway •Right to distribute premiums and interact with artists•Two separate stations with 10x10 tents at entrance and exit •Newspaper print ads include logo (full schedule TBD)•Invitations to the Carnaval Miami Gala on Friday, March 9th
• Category exclusivity • Logo on backdrop• Stage, sound, lighting, latin jazz groups (TBD)• 10’x10’ tent placed near the stage• Includes print and radio promotional benefits
(schedule TBD)• Invitations to the Carnaval Miami Gala at Vizcaya
on Friday, March 9, 2012
• Located inside an avenue • Health, Farmer’s Markets, Technology
Physical Fitness, Cooking Show• Galiano or Salzedo North and South • Size is 40’ W x 150’ D • All large footprints fall into this category• Maximum of four brands can participate • # of tents (white canopy) to be negotiated• Electricity can be included with a generator, but must be
ordered in writing at least two weeks prior to the event. • Entry can be created by sponsor with restrictions from the
City of Coral Gables • Logo included in all print material including newspaper ads• Invitations to the Carnaval Miami Gala at Vizcaya on Friday,
March 9, 2012
• Display area for showcase and sampling• Limited to One sponsor • Located directly on Miracle Mile • 20’ x 10’ white tent • Two working vehicle access passes• Logo on the Entertainment Guide, 50,000• Name inclusion on Official List of Carnaval Miami
Sponsors • Invitations to the Carnaval Miami Gala at Vizcaya
(good per couple) on Friday, March 11, 2011
• Special streetwide signage opportunity throughout event
• Category Exclusivity • Sixteen (16) signage towers located on every
intersection (4 on each corner and 2 on Douglas and LeJeune Road)
• Guide of performances and activities will be displayed graphically on towers
• Sponsor logo will be visible on top of each tower
• Towers are distribution centers for the printed Entertainment Guides
• The Official Photo Booth of the event• One location• 10x10 tent with sides • Two Tables inside for giveaways and
promotional items. • Camera and digital software is included • Pictures has company’s logo on bottom and
are given away on site. • Sponsor receives print benefits in local
newspaper ads announcing the event.
• Salzedo South• 40’ W x 150’ D area• 10’x 10’ tent for each sponsor• Includes (2) brands/sponsors• Signage on tent and on entrance sign• Logo on Entertainment Guide, 50,000
distributed throughout the event• Title Sponsor or Sampling Sponsors
• STAGE: • Category exclusivity sole sponsor • Stage, sound, lighting and a 10’x10’
tent for promotional purposes• Entertainment is included • Backdrop with logo is provided by KCLH
with sponsor’s design• Use of Carnaval Miami trademark and
logos for promotional purposes • Sponsors’ logo(s) appears on the
Entertainment Guide, distribution 25,000• BOOTH: 10x10 or 20’x10’
For sponsorship information, call
Teresa Callava
Kiwanis Club of Little Havana
1400 SW First Street
Miami, FL 33135
Tel: 305-644-8888
Email: [email protected]