carmen padrón-nápoles - emma webinar: sharing the experience of the emma platform

Sharing the experience of the EMMA platform. Looking to the future.

Carmen L. Padrón-Nápoles ATOS (Atos Spain)

Webinar, July 12th , 2016

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EMMA EXPLOITABLE ASSETS

Barcelona Meeting,, 02/05/2023 5

MOOCs (WP3-WP5)

EMMA BM

(WP7)

EMMA exploitable assets

Scouting process & workflow

Training & Webinars


License AnalysisLicenses• A single license scheme won´t be applied since some of the set of

components included in EMMA platform had been developed following different open licensing principles and schemas

– Open Source conflicting licenses: GPL components with other components or frameworks based on OS licenses like MIT or BSD

– EMMA solution (platform + components) will be distributed under Apache v2 license and some components will be released independently considering their initial license restrictions

• MOOCs: all providers agreed on using Creative Common v3 licensing SA-BY (share alike and attribution); some MOOCs will be released with additional clauses NC (non-commercial)

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BUSINESS MODEL


Initial Business ModelInitial business model (FLOSS)

Starting point for the definition of EMMA BM:• Variation of FLOSS

model adapted to MOOC market

• Considers other European MOOC Business approaches:

a) Certification fees (Iversity, Futurelearn, etc…)

b) New sustainability efforts of FUN

c) …

Shared economy- Product-service system


€€

€

Initial Business ModelEMMA business modelEMMA Consortium*

EMMA Platform & Services

Membership fees

Technical & Pedagogical

services

Training

Certification

Revenues

Crowdfunding, merchandising,

subventions, etc.

Other means of financing

Diffusion

Knowledge Sharing

Further Developments

Benefits

Community / Association Pay per use

MOOC providers

Technical contributors

MOOC providers

Learners & Institutions

For 25,000€ /yearunlimited MOOCs

7000 € per MOOC for a maximum of 6 M*


Business Model / Business CanvasBusiness model / Business Canvas


EMMA provides access to multi-disciplinary learning based on MOOCs and it offers a holistic approach to support monitoring, improvement and enhancement of learning process.

– Main elements:• EMMA Translation and transcription components provide support for individuals’

study needs ensuring the linguistic inclusiveness, allowing cross-cultural, multi-disciplinary learning. In addition, they potentially facilitate the integration of learners with certain deaf or hearing disabilities as part of the MOOC audience.

• EMMA U-track + Learning Analytics dashboards + Performance tracker provide support for monitoring of the whole educational process, its progress and help to recommend improvements for the process as well as for enhancing the support offered to participants by the platform.

Value PropositionEMMA Value Proposition

EMMA

European

Translation & Transcription

Diversity of Learning

levels/ topics

Learning Analytics

Prestigious MOOC providers


Main audienceMain audience

Learners:Lifelong learners*

(teachers; CPD)Higher education learners

MOOC Providers:Educational institutions

Cultural institutionsSmall enterprisesEuropean projects

Individuals*


Definition of servicesDefinition of ServicesBasic package of services:• MOOC offer ->[Learners+ CPD]*• Support for Course creation, hosting and deployment (CMS, LMS) • Translation and Transcription of courses• Monitoring and evaluation of courses• Dissemination / Promotion of courses• Training for providersExtra services (future services):• New platform features• New monitoring features• Translation and Transcription of courses to new languagesSupporting services:• General management + Accounting• Technical support for each service and platform (Helpdesk)• User support (platform)-> [Learners]*• Customer Relationship Management: Providers scouting team

Basic package Extra services

Supporting services


MOOC offerMore than 40 MOOCs and growing …

Topics: • 21th Century learning• Digital skills, Coding, Digital Culture & Writing• Self-development, Business Intelligence• Philosophy• Educational practices: Coding in your classroom,

Now! • Instructional design• Cultural Heritage• Food and Wine• Adolescent brain

Available in at least 2 languages:English, Spanish, Portuguese, French, Italian, Dutch, Catalan, Estonian

Certificate of participation: Badges / Small fees*

EMMA MOOC offer


Basic package:• Support for Course creation,

hosting and deployment (CMS, LMS)

• Translation and Transcription of courses

• Monitoring and evaluation of courses

• Dissemination / Promotion of courses

• Training for providers

Services for providersServices for providers


Course creation, hosting & deployment• Content Management System with tools to:

– create / modify course, lessons, units– include / upload resources (videos, assignments, blog posts, conversations,

surveys)

Course creation, hosting and deployment

• Learning Management

System to support the development and monitoring of learning activities

• Support to Course Facilitators /Learners


Translation and transcriptionsTranslation and transcription• Automatic translation and

transcription of the MOOC contents

• 3-steps process:– Automatic

translation/transcription– Human revision (twice)– Publication

• Supported languages: English, Spanish, Portuguese, French, Italian, Dutch, Catalan, Estonian and Polish (9)

• Capable of adding new languages


Monitoring and evaluation Monitoring and evaluation• Services supported by analytic tools • To enable teachers/facilitators to know more about

– learners profiles and expectations– behaviours and performance

Tools: • Social Surveys• EMMA learning analytics


Courses Promotion• Creation of Promotion materials• Dissemination through EMMA

main channels: – Facebook – Twitter – Newsletters– Etc.

• Participation in Promotional events

Courses Promotion


Training for providersTraining for providersSupport teachers in designing, developing and deploying their MOOCsTopics of interest covered:• MOOC and instructional design• Pedagogical considerations• Learning Analytics• Creation of multilingual MOOCs• EMMA main features, tools and services• MOOC Business Models

Two modalities:• Face to face: Summer School (Ischia 2015) • Online: Tutorials available in the platform

+ Series of webinars (2x / month in 2016)


Revenue streamsRevenue streams• Services fees and Subscription fees to the Community –> EMMA services

Pay per use- subscription fee per usage basis every time a course is prepared for be launched – all services except EMMA platform CMS+LMS – fee per year

• Special prices for Collaborations -> Platform to support for Corporate training + CDP

Establishment of a sustainable collaboration with EDEN Collaboration with EDEN: Participants in the EDEN conference also registeredin the EMMA platform to take the MOOC Assessment for Learning in practice (OUNL). The conference fee included the registration in the platform and the possibility of obtaining a Participation Certificate.

• Certificate of participation according to the University/MOOC provider –> MOOC offer (providers)

• Merchandising & Crowdfunding -> Promotion of EMMA services

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EMMA’S FUTURE


Market outlookEMMA AssociationCurrently we are preparing to found it

– Definition of Mission Vision statements– Initial members: Partners from EMMA consortium– Ready for official launch by mid-of September 2016– It will be based in Naples, Italy

Call for action:– Stay tunned to EMMA media channels for more

information about the EMMA association launch!!!– Please provide us with your feedback about EMMA

BM: http://surveys.ipsosinteractive.com/mrIWeb/mrIWeb.dll?I.Project=S2009559&Id=1

http://surveys.ipsosinteractive.com/mrIWeb/mrIWeb.dll?I.Project=S2009559&Id=1

http://surveys.ipsosinteractive.com/mrIWeb/mrIWeb.dll?I.Project=S2009559&Id=1

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Questions?

Thanks for your attention!