Who? CARLY JEFFERSON DOWWhat? Strategic and Creative Marketing ProfessionalWhen? Founded in 1981Where? San Francisco, CaliforniaWhy? Because seeing is believingHow? 206.730.0392 or carlydow@gmail.com

Portfolio

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Interactive: INTRANET AND BLOGClient: Global Experience SpecialistsDate: 2010Role: Manage the creation of a new

micro site in partnership with senior leadership and outside agency, VML. Craft content and strategy, including wireframes, editorial calendars and rollout communications.

Overview: This new micro site helps GES foster teamwork, collaboration and sharing of assets and information during a time of major transition. It includes “GES Talks,” an internal blog, to give employees a voice and help others in the organization understand past projects and capabilities.

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Interactive: EMPLOYEE CONTESTClient: Global Experience SpecialistsDate: 2010Role: Manage the creation of a new

employee contest, including rules, FAQs and prizes. Partner with senior leadership, HR and outside agency, VML.

Overview: This employee contest was developed to bring a little fun to an otherwise stressful change management culture. “Defyapalooza ” encourages employees to “take conformity into the back alley for a good old-fashioned smack down.” Daily trivia and weekly challenges push them to “ defy convention ” to win paid time off – all while learning interesting facts about the company.

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Interactive: SOCIAL MEDIAClient: Global Experience SpecialistsDate: 2010Role: Partner with and direct marketing

coordinator on daily activities (posts and tweets) and manage forecasting for future topics and conversations. Links:

ges.com/twitterges.com/facebookges.com/linkedinges.com/youtubeges.com/eventpeeps

Overview: GES’ new social media program “ continues the conversation ” with prospects, partners, customers and fans throughout the exhibition and event marketing industry. We offer helpful tips, interesting links and fun contests to address our audiences’ needs and interests. We don ’ t push sales messages or derail conversations. Our social media mantra can be summed up in three words: relevance, responsiveness and relationships.

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Internal Communications: EMAIL Client: Global Experience SpecialistsDate: 2010Role: Partner with designer on the

development of a new rebranded HTML banner . Write, manage and distribute all “Insider” communications.

Overview: We developed this internal email to help humanize the organization and connect with employees. “The Insider” delivers useful information and exciting news about projects that boost employee morale and arm the field with the latest and greatest talking points.

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Brand: IDENTITYClient: Global Experience SpecialistsDate: 2010Role: Manage the creation of a new

brand book in partnership with senior creative director and graphic designer. Include sample brand applications and information on “brand voice” to help bring the GES brand story to life.

Overview: Our brand guidelines help employees and designers better understand GES brand standards from a color, typography, usage, and tone-of-voice perspective. Specific applications are featured to eliminate guess work and writing samples ensure an approachable, conversational tone is used in all marketing and presentations.

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Print: BROCHUREClient: Bonfire CommunicationsDate: 2008Role: Manage the creation of a new

brochure in partnership with CEO , creative director and senior designer . Write and copyedit content and assist with feedback on illustrations and overall look and feel.

Overview: This thought leadership piece was created to help clients understand the “mood” within their organization. It encourages leaders to shift from monologue to dialogue in order to connect with their employees and inspire action.

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Case Study: COLLATERALClient: Banana RepublicDate: 2008Role: Write and manage the creation

of all case studies and presentations for Bonfire Communications.

Overview: Bonfire case studies are used to communicate each project’s story: the situation, challenge, solution, and results. Designed with a keen aesthetic, case studies also serve as “ eye-candy ” in sales presentations.

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Case Study: COLLATERALClient: GenentechDate: 2008Role: Write and manage the creation

of all case studies and presentations for Bonfire Communications.

Overview: Bonfire case studies are used to communicate each project’s story: the situation, challenge, solution, and results. Designed with a keen aesthetic, case studies also serve as “ eye-candy ” in sales presentations.

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Case Study: COLLATERALClient: GenentechDate: 2008Role: Write and manage the creation

of all case studies and presentations for Bonfire Communications.

Overview: Bonfire case studies are used to communicate each project’s story: the situation, challenge, solution, and results. Designed with a keen aesthetic, case studies also serve as “ eye-candy ” in sales presentations.

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Press Release: ANNOUCEMENTClient: Global Experience SpecialistsDate: 2010Role: Write and manage all press

releases, media alerts and pitches for GES.

Overview: Press release announcing the rebrand and consolidation of sister companies under parent company, Viad (VVI).

GES® Unveils New Name and Brand for its Future as Global Experience Specialists

New GES brand signifies commitment to creating the world’s most meaningful, memorable experiences for brand marketers, show organizers and event attendees

LAS VEGAS – Feb. 2, 2010 – GES today unveiled its new name and brand identity while emphasizing its commitment to creating the world’s most meaningful and memorable experiences for brand market-ers, show organizers and event attendees.

As a part of this transformation, Exhibitgroup/Giltspur (EG) and Becker Group became part of newly named Global Experience Specialists, Inc. (GES). The consolidation follows the July 2009 strategic reorganization of experiential marketing and event services under parent company Viad Corp (NYSE: VVI). With 58 locations and 3,000 employees worldwide, marketers will be able to tap GES for an unparalleled portfolio of event solutions.

“Our new name represents a united, global team of specialists, dedicated to building powerful face-to-face events and brand experiences that define our clients’ success,” said John Jastrem, president, GES. “A holistic approach under one company will allow us to better serve our clients and our industry.”

“We are fully committed to the success of this business, which requires reinventing ourselves and our industry to meet the growing needs of business leaders today. In the age of social media and web 2.0, face-to-face events are an important driver of the entire marketing mix. No matter how far technology evolves, nothing will ever replace the physical experience of handling and trying out new products, or shaking hands with a business partner. We need to focus our efforts on elevating exhibitor and at-tendee experiences and challenging the conventional practices of the past,” said Jastrem.

The company has adopted a new brand identity which includes a new logo, look and feel to reflect its vision of “experience” and continued commitment to clients.

About GESLas Vegas-based Global Experience Specialists, Inc. (GES), a Viad Corp (NYSE: VVI) company, is a leading provider of exhibition, event and retail marketing services. Given its recent consolidation with Exhibit-group/Giltspur and Becker Group, GES provides an even wider range of services, including turn-key of-ficial show services, cutting-edge creative and design, marketing and measurement services – all with an unrivaled global reach. GES partners with leading shows and brands, including the International CES, Spring Fair Birmingham, International Woodworking Fair, CONEXPO-CON/AGG and IFPE, Bell Helicopter, Genzyme, L’Oreal, Warner Bros., and Simon Property Group. For more information, visit www.ges.com

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Photography: EXHIBITClient: TotoDate: 2009Role: Manage photography of all

GES projects; staff talent and partner with professional photographers throughout North America.

Overview: TOTO, the world’s largest plumbing products manufacturer, needed a ground-breaking experience for their biggest industry event, K/BIS 2009. These photos capture the scope and craftsmanship of their exhibit.

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Photography: EVENTClient: Canadian PavilionDate: 2010Role: Manage photography of all

GES projects; staff talent and partner with professional photographers throughout North America. Manage PR and train spokespeople for high-profile media events involving the Canadian government and the 2010 Olympics.

Overview: As host of the 2010 Olympic and Paralympic Winter Games, Canada needed a one-of-a-kind national pavilion to showcase its country’s Olympic feats, cultural heritage, and travel and tourism perks. These photos capture the striking LED curtain that ran along the façade of the structure, and the engaging, educational experience within.

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Video: EVENTClient: Canadian PavilionDate: 2010Role: Manage video (pre-pro, shoot

and post-pro) for all GES projects; staff talent and partner with creative directors and outside agencies.

http://www.youtube.com/watch?v=mEAulO1e0mY

Overview: As host of the 2010 Olympic and Paralympic Winter Games, Canada needed a one-of-a-kind national pavilion to showcase its country’s Olympic feats, cultural heritage, and travel and tourism perks. This video captures the interactive elements featured within the space and the visitor response after experiencing the pavilion.

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RECOMMENDATIONS (via LinkedIn)

MARKETING AND PR CONSULTANT AT GLOBAL EXPERIENCE SPECIALISTS (GES)

“A consummate professional, Carly contributes greatly to the success of our team and our company through her results-driven mindset and tenacious work ethic. Carly’s insights and exper tise in brand marketing and public relations add tremendous value to our company. If you are looking to raise the bar on your marketing effor ts and work with a passionate professional who will drive results from day one, Carly Dow is my recommendation.” March 11, 2009 - KELLY HOFFMAN, Senior Marketing Manager, worked directly with Carly at Exhibitgroup/Giltspur (now GES)

“Carly is the consummate professional, yet maintains the unique ability to have fun while being incredibly productive. Clients appreciate her ability to ar ticulate their “hot buttons” and act accordingly. If I owned my own business, Carly is one of the f irst people I’d pursue to help manage the company’s marketing strategies.” February 4, 2010 - JEFF ROSELL, Sales Executive, worked directly with Carly at Exhibitgroup/giltspur (Now GES)

MARKETING SPECIALIST AT BONFIRE COMMUNICATIONS

“Carly Jefferson-Dow is the real deal. She brings savvy, brains and discipline to every engagement, combined with preternatural senses of poise and humor. Customers adore her, colleagues admire her, and any company would be lucky to have her.” March 14, 2008 - MATT HERLIHY, Campaign Director, worked directly with Carly at Bonf ire Communications

“Carly has a powerful drive to get things done right and a careful attention to detail that makes cer tain they will! She is as kind and fun to work with as she is driven to get results. And if you are lucky, she might sing you a song with that beautiful voice of hers!” February 20, 2008 - MARIA MCLAUGHLIN, Senior Designer, worked directly with Carly at Bonf ire Communications

“Carly has helped me coordinate several complex projects involving many moving par ts and often tight timelines. She thinks creatively about the best approach or angle and consistently has a pleasant and professional approach. A true pleasure to work with!” February 19, 2008; Top qualities: Great Results, Personable, On Time - DAVID ARRINGTON, Associate Director Corporate Relations, Genentech, hired Carly as a Business Consultant in 2007 and hired Carly more than once

“Carly gets things done. She is an excellent project manager and contributor and has a great ability to manage many balls in the air at once, and then bring them softly down to ear th. From developing content to managing creative, she is a very valuable member of our team.” August 20, 2007 - PRESTON LEWIS, Co-founder, Director of Talent and Partnerships, managed Carly at Bonf ire Communications

COMMUNICATIONS MANAGER AT THE ENTREPRENEURS’ ORGANIZATION OF SAN FRANCISCO

“When my association of entrepreneurs (the Entrepreneur’s Organization or EO) was in need of a communications manager, Carly was recommended. She took what we had in place at the time (not much at all) and quickly created a structured communication strategy. She has strong skills in managing creative projects and acting as a champion between the client and the creative team. Carly is conf ident and professional, and her work made a positive impact on the association – and continues to serve us well.” April 30, 2008; Top qualities: Great Results, High Integrity, Creative - ROB WENSING, hired Carly as a Communications Manager in 2006

“Carly has an informative yet elegant style of writing. This in addition to her outgoing personality and strong people skills make her an effective asset to a communications team.” January 24, 2008 - JOLIE POLLARD, Event planner, was with another company when working with Carly at The Entrepreneurs’ Organization of San Francisco

REFERENCES

GINA MCDUFFIE, SVP, Marketing, GES (manager)Email: gmcduff ie@e-g.comCell 424.634.1885

KELLY HOFFMAN, Senior Marketing Manager, GES (colleague)Email: khoffman@e-g.comCell 940.231.0364

MATT HERLIHY, Strategist, VSA Partners (colleague)Email: mherlihy@vsapar tners.comCell 312.315.9205

Thanks for your time!