carlson lord philippines,inc
TRANSCRIPT
Carlson Lord Philippines, Inc.Group 3A
Dhruv Adak – GAPR12CMM102 Hari Babu - GAPR12GLSCM142Komal Dang - GAPR12GLSCM144 Mitali Mohapatra - GAPR12CMM106
Saarim Bakali – GAPR12CMM110
Most frequently mentioned unaided reasons for non-use
of sanitary napkins
64%
62%
46%
44%
41%
27%
Can’t be used again Not versatile ; one type for heavy days and another for light days Not as absorbent; blood easily strikes through; need to change often Not soft; end portions are hard Not durable; gets de-formed and easily crumples
Preference on: Reusability
18%
5%
31%26%
20% P1 vs all others P2 vs all others P3 vs all others P4 vs all others P 5 vs all others
Preference on: Absorbency
44%
25%
21%
8%
2%
P1 vs all others P2 vs all others P3 vs all others P4 vs all others P 5 vs all others
SNO
Evaluation Criteria
Product Prototype
P1 P2 P3 P4 P5
1 Reusability 66 43 92 48 79
2 Versatility 57 78 61 86 70
3 Absorbency 82 90 70 65 62
4 Comfort 79 68 51 83 57
5 Non Bulkiness 76 67 59 90 94
6 Average123 68.3 70.3 74.3 66.3 70.3
7 Average1261.5 60.5 76.5 67 74.5
8 Average13 74 66.5 81 56.5 70.5
Analysis & Research Data
Most typical comments after
use of Prototype P3
I like it. To start with, the material is just the right thickness. So it’s good for both heavy and light days
It looks to me like I can wash this after using it and then use it again
For those who are reluctant about sanitary napkins, this fits. Also , its easy to use
Maybe they ought to soften it.
• We are targeting women of an age group of 25 above
• Woman targeted mainly from Rural areas
• Currently use -Pasadors
• Source of Entertainment –AM Radio
• Advertisement Campaign- Radio Jingle
Target Customer
Advertisement Campaign
Target Customer
Behavioral
• Hygiene Conscious
• Stain Conscious
Psychographical
• Unsure
• Extra Cautious
Demographical
• Rural
• Young to Middle Age
Siya
Copyright 2012 SIYA Corp
Its all about ‘HER’ happiness
Introducing SIYA pads, Philippines first reusable pads. These ease to wash pads
come with an antibacterial solution to sanitize easily.
So No More Leaks No More Infections come replace your Pasadors today
to experience pure bliss!!!
Siya Pads
Positioning
Value
Proposition
•HER Happiness
Emotional
Benefits
•Tension Free
•Safe
Functional Benefits
• Reusable , Versatile and absorbent • Easy to Clean and Dry • Anti-Bacterial solution
Product
Attribute
• Sanitatory product
Thank You