How Jazzercise HeLPeD New ViLLage arts reacH tHeatricaL eXceLLeNce

an award-winning, monthly publication of the carlsbad chamber of commercevol. 29, no. 2

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LEGOLAND CALIFORNIATheme park unveils additions for 2012

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Jenny runs an Internet-based business and ships products to customers all over the world. She’s frustrated because her packages often get held up in customs, annoying her custom-ers. Rich ships five to 10 pallets per week all over the United States and experience tells him that at least one shipment a week gets re-classified by the car-rier, resulting in increased costs. Furthermore, his shipments are periodically late by a day or two, which makes a lot of people angry. Rich, too, is frustrated.

Talk to any business who ships and you’ll quickly find that Rich and Jenny, our fictitious and frus-trated shippers, are more real than you think. Enter InXpress, experts in international small

parcel and domestic LTL (less than truckload) shipping.

“Our focus is on relieving the migraine headaches associ-ated with shipping,” says Chris

Lopez, local owner of InXpress, a veteran-owned freight con-sulting franchise based out of Carlsbad and headquartered in Sandy, Utah. “We offer unique

shipping solutions that put time back in our customers’ day and money back in the till.”

In our weakened economy, companies are stuck doing more with less and in many cases struggling just to keep the lights on. These businesses don’t have time to waste on becoming experts in shipping and logistics, said Lopez.

“Our goal is to make them more profitable and that hap-pens through training, streamlin-ing processes and implementing a more cost effective strategy,” Lopez added.

InXpress can be found in nine countries and has developed strategic and worldwide alliances

inXpress relieves shipping headaches

tm

BUSInESS SPoTlIGHT

SEE InXPRESS, page 14

businessFEBRUaRy 2012

WWW.CaRlSBaD.oRG

Military mentoring program off to fast startBy José A. LópezEditorCarlsbad Business Journal Boots in Business, the Carlsbad Chamber of Commerce’s Military Men-toring Initiative, has hit the ground running, and is already placing active service members based out of Camp Pendleton into local businesses for job shadowing and mentoring.

After launching in November, the pro-gram has attracted more than 30 partici-pating businesses, willing to open their doors to spend time mentoring active servicemembers, allowing them to see what it’s actually like to be in the civilian workforce.

One of the program's participants was Matthew Goodacre, a 25-year-old radio operator that is leaving the Marines in April after serving for nearly eight years.

Goodacre spent several days over the course of a week shadowing and talking to employees at Air Products and Chemi-cals, AT&T, Datron World Communica-tions and the La Costa Resort and Spa.

Goodacre, who will be returning to his hometown in Wisconsin, plans to study Information Technology at the University of Wisconsin, Milwuakee with the hopes of pursuing a career in computer security.

Goodacre said he decided to partici-pate in Boots in Business because he

Boots in Business participant Matthew Goodacre (in blue) pictured with, from left, Datron World Communications em-ployees Benny Bajoyo, Skip Catching and Paul Wilson.

SEE MIlITaRy, page 14

a taLe oF two PassioNs

One is a well-known international company, a leader in the fit-ness industry whose winning formula of combining jazz dance with elements of resistance training,

yoga, cardio boxing and Pilates has helped countless people stay fit and healthy since 1969.

The other is a small professional theater company that came on the scene about a decade ago and quickly became a critic’s darling, gaining a rep-utation for staging thought-provoking and adventurous plays with a focus on strong ensemble work.

From the outside, one would be hard-pressed to find much to link Jazzercise to New Village Arts Theatre (NVA).

In truth, however, New Village Arts owes much to Jazzercise.For five years, before landing its home in the Village of Carlsbad,

NVA called a portion of Jazzercise’s corporate headquarters in Carlsbad home. During that time, the studio space that Jazzercise staff use to record the routines they send to their instructors and promotional video shoots became a theater, capable of seating up to 80 people.

In that nontraditional setting, NVA staged several critically-acclaimed productions, including Sam Shepard’s “A Lie of the Mind,” and Anton Chekhov’s “Three Sisters.”

Kristianne Kurner, NVA’s executive artistic director, said the time was invaluable to the then young

theater company. Not having to worry about paying rent, utility bills and the other overhead costs associated with operating its own the-ater, New Village Arts was able to focus on its productions and on finding its theatrical identity, Kurner said. Jazzercise served, in a way, as an incubator for New Villarge Arts.

“In those five years, we were able to build support for what we were doing and build up our patron base,” Kurner said. “When

we moved, we were already established.”Kurner and her ex-husband, both graduates

of New York’s Actors Studio Drama School, founded New Village Arts in 2001. Their first

full production was held in the Granary in Magee Park. The theater group also held regular workshops

at the Granary. When they were about to lose their space because it was going to be renovated, one of the students in the workshop suggested they approach Jazzercise about the space.

That person was Jack Missett, husband of Jazzercise founder and CEO Judi Sheppard Missett. Jack Missett, a former televi-sion news reporter who has been active in the theater scene in San Diego and Orange County for many years, said he made no promises to the young theater group.

“I told them right away that just because my wife and I own

CREAtIvIty IN thE WORkPLACEModern Postcard employee creates art from recyclable products 2

Francisco Checa, from left, and Chris Lopez of InXpress.

SEE PaSSIonS, page 14

At the Jazzercise building, NvA staged "the Playboy of the West-ern World," featuring, from left, Monique Fleming, Joshua Everett Johnson, Grace Delaney, Rachael vanWormer and Aurora Brito.

Jazzercise opened its studio space, pictured above, to New village Arts theatre for five years, allowing the then-fledgeling company to find its identity.

Jazzercise President Shanna Missett Nelson

By José A. López | Editor, Carlsbad Business Journal

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By José A. López

Editor

Carlsbad Business Journal

Jose Barraza, a customer service representative at

Modern Postcard, is only just embarking on an arts

major, but his work so far has already earned him high

marks at his workplace.

Barraza, who has worked at Modern Postcard for 7

years, uses recycled materials that can be found around

his company, including boxes, press sheets, metal printing

plates and damaged or unused products to create into large,

colorful sculptures, from spiders to dragons and robots.

“It’s something I do on the side, after work,” said Barraza,

who in addition to working at Modern Postcard is looking at

majoring for digital animation. “It’s something where I look

at something and try to make it happen with the materials

that I have.”Barraza started small, but soon he started applying his

techniques to life-size sculptures.”

His first major project was shortly after he started working

at the company, when he re-created a droid from the movie

“Star Wars” using newspapers and print sheets for Modern

Postcard’s Halloween party, which had a Hollywood theme.

It was a big hit among the employees, who encouraged

Barraza to continue to express himself.

“It’s been awesome,” he said. “They give me ideas and it

helps me with the creativity. Everybody loves the pieces, and

they tell me they’re waiting to see what else I’ll be coming

out with.”Since then, Barraza has created about 15 sculptures and

more traditional collages that have been prominently dis-

played at the Modern Postcard headquarters. His drawings

include a spider, a robot reminiscent of the mascot for Bad

Robot Productions and a dragon that appears to snake in

and out of the ground.

Most take about two and a half to three weeks to complete,

said Barraza, who said he is most proud of the dragon, which

included cutting and painting individual scales for recycled

postcard products and then attaching them to the frame.

Barraza noted that it’s gratifying that his work receives so

much attention, particularly because he works with a lot of

talented digital artists that work at Modern Postcard.

“It’s great that I work with so many artists and that I can

show them the pieces that I do,” Barraza said.

He added that the fact that his creativity has been encour-

aged at work is one of the big perks of his job, one that helps

him be a more dedicated and productive employee.

Stressing creativity and supporting its employees is one of

the company’s guiding principles, says President and CEO

Stephen Hoffman. It’s a winning strategy, one that helped

Modern Postcard earn the 2011 Medallion Workplace Excel-

lence Award from the San Diego Society for Human Resource

Management.

At the time, Hoffman stated that the founding principal is

about the employees, whom he described as the cornerstone

of the business and what makes it special.

“We do our best to give the team a great environment

in which to thrive,” Hoffman said. “Modern Postcard has

discovered ways to balance creativity with productivity, offer-

ing quality of life features that include profit sharing, holiday

bonuses, company-sponsored events, employee recogni-

tion awards, on-site massage therapy, a mobile car wash,

dry cleaning services, on-site ping-pong, movie nights, and

more.”

page twof e a t u r e

creativity in the workplace

Modern Postcard employee recycles office supplies into artwork

Jose Barraza, a customer service

representative at Modern Postcard, is

encouraged to create sculptures using

recycled products. he has been work-

ing with the company for seven years.

FEBRUaRy 2012 3

For many in North County, the Weseloh name is syn-onymous with automobiles.

It’s no surprise, being that the family-owned company recently celebrated its 75th

year of selling Chevy cars through numerous auto dealerships in San Diego County.

Such longevity is no easy feat and the company continues to thrive. Now operating as Weseloh Chev-rolet Kia in Carlsbad, Weseloh has expanded to sell several other makes of cars in San Juan Capistrano.

The family, which is now into its fourth generation in the business, lost its patriarch, Ben Weseloh, on Christmas Day. He was 87.

Through nearly six decades, Ben Weseloh — who first became a Chevrolet dealer in 1950 — estab-lished the Weseloh name in the region, expanding on the roots established by his father, Charles Bernard Weseloh, who turned his Ramona gas station into a subfran-chise and, in 1936, a full Chevrolet dealer franchise. He later added a dealership in Escondido.

Weseloh opened in Oceanside in 1940. That location moved to Car Country Carlsbad on Labor Day 1976. Ben Weseloh led the company since 1955.

Since the beginning, Weseloh has operated on the “Golden Rule” philosophy, said Mike Weseloh, son of Ben and the current manager at Weseloh Chevrolet Kia.

“Dad preached it and he loved it,” the third-generation automobile dealer said. “Naturally, that’s how we want to treat our customers and our employees, but my dad would extend it beyond that to include everyone we would come in con-tact with as a company. That’s the way he wanted us to do business, so that’s our philosophy.”

Mike added that the company

continues to work hard to keep its well-earned reputation.

“We want our customers to be happy with the way we do busi-ness,” Mike added. “It’s not easy, but we work hard at it because that reputation, earned by working hard to keep our customers happy, is what has kept us in business for a long time.”

Things appear to be on the right track.

Mike Weseloh has been nomi-nated for the 2012 TIME Dealer of the Year Award. He’ll be at the 95th Annual National Automobile Dealers Association (NADA) Con-vention and Exposition in Las Vegas on Feb. 4. It’s a rare honor — one bestowed on only 50 dealers out of 17,000 nationwide. In 1990, Ben Weseloh was one of 60 deal-ers chosen to receive the award, which, according to his obituary, was the automotive award he was most proud of.

Now, on to the KUDOS.

KUDOS to all the finalists of the 2012 Annual Business Awards. The Chamber’s annual gala and dinner, which has “The Sky is Limitless” as its theme, will be held Feb. 17 at the La Costa Resort and Spa. Tickets are available at www.carlsbad.org.

KUDOS to Steve Barr and Mayur Pavagadhi, owners of the Paon Res-taurant & Wine Bar for opening up another great restaurant in Carlsbad Village. This time it’s Catch Carlsbad (660 Carlsbad Village Drive) which offers sustainable seafood and excel-lent sushi. Visit them online at www.catchcarlsbad.com.

KUDOS to Souplantation Express for celebrating the first anniversary of its Souplantation Express quick-serve restaurant in the Bressi Ranch Village Center, 2681 Gateway Road.

KUDOS to the Encinitas Sylvan Learning Center for being recog-nized by its parent company as one of the Top 10 centers in Student Academic Growth. The local center scored in the top 10 of all Sylvan Learning centers, which include more than 880 in North America. Encinitas Sylvan Center serves more than 6,000 students locally.

KUDOS to Thom Underwood, a graduate gemologist of the Gem-ological Institute of America (GIA), who received the Accredited Gem-ologists Association’s 2012 Antonio C. Bonanno Award for his contribu-tions to the international gem and jewelry industry. The award encour-ages ongoing research, education, and public outreach in the gem-ological field. Underwood will be honored on Feb. 1. Further KUDOS go to Underwood, who will donate his $2,000 winnings to the south-east San Diego-based Elementary Institute of Science (EIS), an orga-nization that provides afterschool and summer programs focused on science to children in the commu-nity. His contribution will fund the transportation of 80 EIS students to GIA’s Carlsbad world headquar-ters to participate in the GIA Junior Gemologist Program.

Send suggestions for kudos to Carlsbad Business Journal Editor José A. López at jlopez@carlsbad.org.

on the true measure of success

Now that the new year is 1/12th gone and we have settled in, per-haps some thoughts on the true measure of success are appropri-ate. This little parody comes from John Maxwell in his book “Suc-cess One Day At A Time.”

How do you measure success?To be able to carry money with-

out spending it:To be able to bear an injustice

without retaliating:To be able to do one’s duty

when critical eyes watch:To be able to keep at a job until

it is finished:To be able to do the work and

let others receive the recognition:To be able to accept criticism

without letting it whip you:To like those who push you

down:To love when hate is all about

you:To follow God when others put

detour signs in your path:To have a peace of heart and

mind because you have given God your bests:

This is the true measure of success.

***Remember, as columnist Erma

Bombek wrote, “Don’t confuse fame with success. Madonna is one; Helen Keller is the other.”

***IT'S EASIERIt’s easier to settle for average

than strive for achievement.It’s easier to be saturated with

complacency than stirred with compassion.

It’s easier to be skeptical than successful.

It’s easier to question than conquer.

It’s easier to rationalize your dis-appointments than realize your dreams.

It’s easier to belch the baloney than bring home the bacon.

I don’t know who wrote “It’s

Easier,” but it certainly is a true set of thoughts. He who is afraid of doing too much always does too little.

tE

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WORDS OF

WISDOM

Despite loss of patriarch, weseloh legacy continues

Charles 'Ben' Weseloh at the Weseloh Chevrolet site in Oceanside. Beckman Coulter, Inc.Your Ops Manager

Cal State San MarcosKatz & Associates

Scripps HealthWells Fargo

NRG WestSolatube Global Marketing, Inc.

Modern PostcardColliers International

Law Offices of Stephen M. L’HeureuxLexus Carlsbad

La Costa Resort & SpaTaylorMade Golf Company

SD TrophyLife Technologies Corp.

LEGOLAND CaliforniaWaste Management

WestfieldStrategic Results Group

New Village Arts TheatreTorrey Pines Bank Carlsbad

Sterling/Stone RealtorsGrand Pacific Resorts, Inc.

SDG&ENorth County Times

Dean AndersonDeb BeddoeDavid BennettJoseph CharestRebecca CofinasNeil CrapoAhmed HaqueJohn HanleyFred HernandezTucker HohensteinStephen “Hap” L’HeureuxGene ManganielloPaul McCormickTrisa MillsNiels NorbyCarmen RenePeter RonchettiKen RyanLara SaabDon SandoAlex ScollonDon SchemppLee SterlingTim StripeJim ValentinePeter York

The Lund TeamChairman of the Board

AT&TChair Elect

McBride Financial Advisory Immediate Past Chairwoman

AKT, LLPTreasurer

RAM Enterprises InternationalVice Chair of Member Services

Howes, Weiler and AssociatesVice Chair of Public Policy

Poseidon Resources Corp.Vice Chair of Economic Development

Sylvan Learning Center of EncinitasVice Chair of Business & Community Development

Tri-City Medical CenterVice Chair of Special Projects

Storrow Law, APCVice Chair of Strategic Planning

Carlton Lund

John Osborne

Gina McBride

John Lechleiter

Mimi Gaffey

Michael Howes, AICP

Peter MacLaggan

Chris Ross

Jeff Segall

Lou Storrow

Lola’s 7-Up Mexican MarketCity of Carlsbad

CUSDVisit Carlsbad

NCTDCamp Pendleton

Ofie EscobedoLisa HildabrandJohn RoachSam RossBridget HennesseySandy Wilson

OFFICERS

DIRECTORS

ADVISORY COUNCIL

Information SpecialistBusiness Services ManagerVice President, Corporate &

Member RelationsDirector of Communications

Military Mentoring Initiative Manager

Business Development ManagerArt Director

Member Services ManagerDirector of Sales & Marketing

Lynn DelanzoBonnie Hoffman

Bev JorgensenJosé A. López

Madonna MayKristina McMahonEdgar RodriguezKathy SteffenTerry Thomas

STAFF

Journal Printing Advanced Web Offset

ASSOCIATES

CARLSBAD BUSINESS JOURNAL

Published monthly by the Carlsbad Chamber of Commerce. Subscription price is deducted

from dues of Chamber members.

5934 Priestly Drive • Carlsbad, CA 92008Ph. (760) 931-8400 • Fx. (760) 931-9153

chamber@carlsbad.orgwww.carlsbad.org

MISSION STATEMENT

“The Carlsbad Chamber of Commerce promotes business through member services, educational programs, cooperative partnerships and legislative advocacy that balances economic prosperity with the quality of life.”

President & CEOExecutive Vice President & COO

Ted OwenToni Padron

index

TECH TALK .................................. 7

MEMBER DIGEST ........................ 9

CITY UPDATE ............................... 4

EDUCATION NEWS ...................... 16,17

EXPAND YOUR KNOWLEDGE ........ 15

REAL ESTATE UPDATE .................. 18

President & CEO CARLSBAD ChAMBER OF COMMERCE

CAR

LtO

N L

UND

CHAIRMAN’SKUDOS

Chairman of the Board CARLSBAD ChAMBER OF COMMERCE

LEGAL LINES ............................... 6

GREEN SPOTLIGHT ...................... 7

RESTAURANT GUIDE ...................13MEMBER MARKETPLACE .............19

IS A

ADVERTISING HERE

BR GHT IDEA

!

For more info:Terry Thomas | Director of Sales & Marketing(760) 931-8400 | tthomas@carlsbad.org

carlSbad buSinESS journalwww.carlSbad.org4

In the fall of 2011, BW Research Partnership conducted the annual public opinion survey for the City of Carlsbad. The main research objec-tives of the study were to assess residents’ perceptions regard-ing satisfaction with city services, quality of life, sense of community, safety in their neighborhoods, city government and city-resident communication.

Reaching a new high, 98 per-cent of residents rated the quality of life in Carlsbad as “excellent” or “good.”

Specific to the Village, the survey indicates that in a typical month, 94 percent of Carlsbad residents visit the downtown, with the majority visiting at least once a week (51 percent).

Consistent with previous year survey results, 9 out of 10 resi-dents who visit the Village rated their experience positively, with 43 percent indicating an “excellent” experience and 47 percent report-ing a “good” experience. Big kudos to all of the businesses and prop-erty owners within the Village for the great survey results! You made the Village a big hit with Carlsbad residents in 2011!

Here are a few other demo-graphic points of interest about the Village from the opinion survey:

— The percentage of residents

who regularly visited the Village increased with length of residence.

• Less than 1 year was 35 percent• 1 to 4 years was 41 percent• 5 to 9 years was 43 percent• 10 to 14 years was 52 percent• 15+ years was 64 percent

— Sixty-Five percent of residents living in apartments regularly vis-ited the Village as compared to 49 percent of residents in single family detached homes or condo-miniums and townhomes. Apart-ment dwellers were also more likely to rate their experience as “excellent.”

— Residents of the 92009 ZIP Code were the least likely to report visiting the Village in a typical month.

For those that study the trends in the Village, the results were not surprising but still very pleasing. The Village offers a wide diversity of ser-vices and products, including a vari-ety of exceptional restaurants. Small business owners offer top quality customer service, and maintain a “small town” feel that appeals to a majority of Carlsbad residents.

While the survey results are obviously great and encourag-ing for the future of the Village, efforts will continue in 2012 to ensure that past revitalization efforts are sustained and that area enhancements remain a priority for the City.

One of these efforts is the Vil-lage Revitalization Partnership program; a decision will be made and announced on the private,

non-government organization selected to lead this effort within the next month or so. The City will also continue with its efforts to provide for family-friendly events and activities in the Village, while pursuing other enhancement activi-ties in the Village and adjacent neighborhoods.

The annual survey results reflect that the Village has become a place worth going, and the place making efforts will continue into 2012 through the Village Revital-ization Partnership program and other private-public partnership activities. If you have not already done so, take a day and discover, or re-discover, the Village. You might be pleasantly surprised by all the Village has to offer today and will offer in the future!

The City of Carlsbad is host to a 45-mile trail network that weaves through canyons, along lagoons and through nature preserves, provid-ing the opportunity to stay fit, enjoy nature and walk to neighborhood parks, schools and stores.

To help maintain and upgrade the trails, the city runs an Adopt-A-Trail program, which offers businesses a ready-made opportunity to benefit the community while promoting their company or organization as green minded.

The program offers two ways for businesses or groups to get involved.

One way is to maintain a trail seg-ment for a year by weeding, keeping it free of trash, repairing erosion and removing graffiti.

This “maintenance contract” involves a one-year commitment, including monthly inspections and an annual clean-up event in coordi-nation with the city’s parks mainte-nance crews. The city provides the tools and training along with other

needed materials, and you provide the muscle.

The second way businesses and organizations can become involved is to donate funds for a specific trail improvement or project, such as footbridges, fencing, benches, informational kiosks or trail signage. These amenities provide an enduring trail enhancement and can often be combined with a corporate team building or volunteer service day event.

Adopt-A-Trail projects range in contribution level from $500 to $10,000.

The city is enhancing the trails around Lake Calavera. Several proj-ects are available for sponsorship, including interpretive signs that explain the local history, biology, geology, watershed protection and other natural features unique to the site. Each interpretive panel requires a contribution of $1,200.

Similar Adopt-A-Trail projects are available throughout the city, including:

• Veteran’s Park—a picnic over-look valued at $5,000

• Carlsbad Oaks North Business Park Trail overlook—bench and inter-pretive sign, $2,000

• Ridgeline Trail—two benches at

$800 each. Adopt one, or both• Lake Calavera—footbridge,

$5,000• Printing costs for 10,000 city-

wide trail guides and maps—$4,300

By participating in the Adopt-A-Trail program, businesses benefit from increased community expo-sure. Recognition could include

acknowledgment at a Parks & Rec-reation Commission or City Council meeting, Adopt-A-Trail signage that identifies your company’s or orga-nization’s support, or news releases and articles posted on the city’s website.

Benefits and recognition are tai-lored to the level of sponsorship—the larger the project or sponsorship,

the greater the benefits and recogni-tion. We welcome and value all levels of contribution, and I’ll be happy to work with you to improve the trails.

For more information on the City of Carlsbad’s Adopt-A-Trail program, look on the City of Carlsbad web-site, www.carlsbadca.gov, call Liz Ketabian at 760-434-2978, or email liz.ketabian@carlsbadca.gov

Businesses sought for adopt-a-trail programCITy UPDaTE

CITy BRIEFS

Park Planner and Trails Manager CIty OF CARLSBAD

LIZ

KET

ABIA

N CITYNEWS

Housing and Neighborhood Services Director CIty OF CARLSBAD

DEB

BIE

FOU

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vIllAgebEat

Village scores well in carlsbad satisfaction survey

the City of Carlsbad's Adopt-A-trail program gives businesses a ready-made opportunity to give back to the com-munity, while also promoting their company or organization as green-minded.

Companies can participate in the Adopt-A-trail program in several ways, including by maintaining a trail section for a year.

Jefferson Street closure announced

Jefferson Street between Marron Road and Las Flores will be closed to through traffic through June for construction on a new sewage pipe near the Buena Vista Lagoon. Resi-dents in the affected area will be allowed to come and go, and Hosp Grove Park and trails will remain accessible, the city has announced.

Most construction work will take place Monday through Friday, although Jefferson will remained closed seven days a week. Water and sewer services are not expected to be affected by the construction.

City staff remind the public to drive carefully around the con-struction area and take alter-nate routes, when possible, to avoid traffic delays. During the closure, workers will install two new 4,200-feet-long pipes from the Buena Vista lift station to just east of I-5. In 2007 the pipeline broke causing a sewage spill.

City mulls raise for trash collection

The City of Carlsbad is propos-ing improvements in trash services that would result in increased trash rates over the next five years. If the City Council adopts the rate increases at a public hearing on Feb. 14, 2012, the new rates will be effective on July 1 of each year beginning on July 1, 2012.

The hearing will be held at 6 p.m. in the City of Carlsbad Coun-cil Chambers. This is a majority protest public hearing, which means the proposed rates will go into effect unless it is rejected in writing by a majority of property owners/ rate payers.

For more information, visit www.carlsbadca.gov.

Carlsbad village received high marks in the city's annual public opinion survey. About 94 percent of residents polled said they visit the downtown area at least once a month.

FEBRUaRy 2012 5

San Diego’sNew Gateway to the WorldCarlsbad to LAX 6 Times Daily with Convenient Worldwide Connections

Call (877) 848-7766“The Landings” Restaurant ........................ (760) 929-0200Hertz Rent-A-Car ........................................ (800) 654-3131Avis Rent-A-Car .......................................... (760) 931-1393Skywest (United Airlines Reservation) ....... (800) 241-6522

www.sdcounty.ca.gov/dpw/airports/airskeds.html

McClellan-Palomar Airport2192 Palomar Airport Road • Carlsbad, CA 92011 • (760) 431-4646 phone • (760) 931-5713 fax

User fees vary, Customs

Service Available 24 hours

for International Flights

Parking Fee $5 per day

Park holds annual media conference

Swashbuckling pirates, clawed crustaceans and a motley crew of characters from a “galaxy far, far away” helped unveil the changes in store for LEGOLAND California Resort in the coming year — includ-ing a brand new water ride – that the theme park’s General Manager Peter Ronchetti announced at an annual news conference on Thurs-day, Jan. 19.

Ronchetti also reported that the park’s growth eight-year streak con-tinues, with attendance in 2011 setting a record with a double-digit jump from the previous year. Ron-chetti attributed the growth to the park’s efforts to add new features.

“We are always giving our guests something new to experience,” he said. “And when I say experience, I

truly mean that in every definition of the word – unlike some theme parks where you watch things happen

around you, we take pride in giving families an interactive personalized experience where each guest can say they are the ones to make things happen.”

In 2012, LEGOLAND California will get a multimillion-dollar invest-ment, including additions to its popular LEGO Star Wards Miniland, a new pirate-themed attraction to Pirate Shores that’s sure to make a big splash and Claws, a new exhibit at the SEA LIFE Carlsbad Aquarium that will feature lobsters, crabs and other clawed creatures.

The most notable addition will be Pirate Reef, which is scheduled to debut May 24 and be accessible through both LEGOLAND California and the LEGOLAND Water Park. It will allow guests to get into water-cannon enhanced ships that will allow them to do “battle on the high seas.” As they go around, they’ll have to avoid getting drenched on a main bridge and plunge 25 feet down a chute.

“The biggest thing they are going to be excited about is get-ting to stand on board a large life-size LEGO pirate ship and they’re going to get really wet,” exclaimed

Project Designer Lindsay Burroughs when speaking about what guests can expect of Pirate Reef. “Each ship is about 40 feet long and more than 20 feet high.”

The popular Star Wars Miniland, which debuted last year to popular acclaim, will be enhanced on March 29, adding even more details to the iconic scenes that span across the Star Was universe. The additions include and underwater scene in the Naboo area with an opee sea killer, as well as a Jawa sandcrawler in Tatooine and rebels caught in a net set by Ewoks in Endor.

Also added to the area will be a LEGO Star Wars Gallery that will fea-ture 3-foot-tall models of 12 charac-ters including Luke Skywalker, Darth Vader, R2D2, Yoda and Chewbacca. On Feb 20, LEGOLAND California will unveil two new models of Darth Maul to celebrate the release of “Star Wars: Episode 1 The Phantom Menace” in 3-D in theaters.

“Claws,” a new interactive exhibit, will open at the SEA LIFE Carlsbad Aquarium in the spring. It will include five new displays with clawed creatures that include Japa-nese spider crabs, coconut crabs, lobsters and other crustaceans.

Ronchetti also noted that

LEGOLAND California’s growth mirrors that of its parent company, Merlin Entertainments Group. This year, the company plans to open four new attractions, including a SEA LIFE Aquarium and LEGOLAND Discovery Center in Kansas City; a new LEGOLAND Discovery Center in Atlanta and a LEGOLAND Water Park in LEGOLAND Florida.

LegoLaND lifts lid on 2012’s new additions

The biggest thing they are going to be excited about is getting to stand on

board a large life-size LEGO pirate ship and they’re going to get really wet.

— Project Designer Lindsay Burroughs

LEGOLAND California's Peter Ronchetti looks at a model of Pirate Reef, a new attraction (see rendering below) that will open at the Carlsbad theme park on May 24.

People in 'Star Wars' costumes helped Ronchetti introduce addi-tions to Star Wars Miniland.

Lindsay Burroughs, the project designer on Pirate Reef, talks about the ride while handling the model. the attraction will feature large life-sized LEGO pirate ships.

“ “

carlSbad buSinESS journalwww.carlSbad.org6

Business Law (Transactional)

KeLLy BAgLA, esq.Bagla Law Firm

How do you know which business

entity is right for you?It generally depends on what kind of business you want

to conduct. The type of business entity should reflect the kind of business you do.

The six most common business entities used are:

• Sole Proprietorship• General Partnership• Limited Partnership• Limited Liability Company• C Corporation• Subchapter S Corporation

Each have their own advantages and disadvantages. Sole proprietorships provide little to no limited liability

protection from creditors. In a general partnerships, the general partner bares all

the legal responsibilities with little to no liability protection. Limited partnerships do provide some limited liability,

but can still be liable for the debts of the partnership. Lim-ited liability companies provide wonderful limited liability protection for its owners as long as corporate formalities are followed.

Corporations and subchapter S corporations also provide limited liability protection for its owners as long as all legal corporate formalities are followed.

This information is very limited as it does depend on the kind of business you conduct. Before you consider forming a business entity talk to a business attorney first.

lEGal lInES

This column will gives you the opportunity to tap into the expertise of attorneys who are members of the Carlsbad Chamber of Commerce. If you’d like to submit a question for consideration, send it to jlopez@carlsbad.org. The responses provided in the article are for informational purposes only and not for the purpose of providing legal advice. You should contact your attorney to obtain advice with respect to any particular issue or problem. A response in this article by an attorney does not create an attorney-client relationship between the attorney and the reader. The opinions expressed at or through this article are the opinions of the individual author and may not reflect the opinions of the Chamber, its employees, agents, directors or members — Lee Sterling, guest editor

Labor and Employment LawMichAeL W. BAttin, esq.NAVIGATO & BATTIN, LLP

I have a former salesperson, who took our cus-tomer list with him when he moved to another com-pany in the same business as ours. What can I do to stop him from using that list?

The answer to this question hinges on whether the customer list constitutes a “trade secret.”

Generally, former employees can only be prohibited from soliciting clients if the solicitation is directly connected to the misuse (“misappropriation”) of trade secret information. Otherwise, this type of prohibition on solicitation will likely violate unfair competition laws.

In order for information to qualify as “trade secret,” two requirements must be met. First, the information must derive independent value from not being generally known. Second, the information must be subject to reasonable efforts to maintain its secrecy.

With respect to customer lists, the first requirement should be easily satisfied.

Information derives independent economic value if keeping it secret provides a “substantial business advan-tage.” A confidential customer list provides a substan-tial advantage because its disclosure would allow a competitor to solicit more effectively and efficiently.

The second requirement is where the challenge com-monly arises. There is no one measure that can be taken to establish the requisite level of secrecy. For example, including a “non-solicitation provision” in an employ-ment agreement alone is not enough. Nor is simply labeling a customer list as “trade secret.” Rather, a

multitude of factors are considered. A few examples of steps that can be taken to maintain the secrecy of cus-

tomer lists include limiting access to the lists, including confidentiality and non-disclosure provisions in employment agreements that specifically identify customer lists as protected, and requiring employees to return all company materials upon termination.

If both requirements are met, a company can seek relief through the courts, including an injunction prohibiting the former employee from soliciting its clients. However, if either requirement is missing, an attempt to prohibit the use of the customer list may be an empty (and costly) endeavor.

Property Law

ALexAnder MAniscALcoTHE LOFTIN FIRM LLP

My neighbor put up a fence, which I think is partially on my property. What can I do?

First, and above all, be neighborly! Your neighbor cannot instantly acquire your property by installing a

fence. So, find out more by politely asking questions. Did they have a surveyor come out to identify the boundary? If so, ask to see the record of survey and have your own surveyor review it.

If the neighbor did not obtain a survey for the property line, let them know your concern. You and your neighbor may want to split the cost of a surveyor to mark the property line, and remove the uncertainty.

If the fence is off the property line, it needs to be moved--whether by mutual agreement or court order, via a “trespass” claim. This is where a problem can arise. Assuming the neighbor is trespassing onto your property with that fence, there are several ways they may permanently gain the right to keep the fence.

equitable easementRather than ejecting the neighbor, a court will issue an easement 1) the

defendant occupier is not willful or negligent, 2) the plaintiff property owner will not suffer irreparable injury, and 3) the hardship to the defendant occupier from ejecting them will be “greatly disproportionate” to the hardship caused the property owner by the encroachment.

Courts have also used other theories, such as agreed-upon boundaries, pre-scriptive easements, or adverse possession to correct border disputes.

The analysis of a potential property dispute springs from the situation. Like with most legal matters, property law disfavors people who “sleep on their rights.” Give an attorney a call, early on. A prudent attorney can help you choose the lowest cost way to solve the problem, while protecting your chances of success.

FEBRUaRy 2012 7

California Assembly Bill 341, which sets new limits for solid waste diversion, goes into effect July 1st. Most important to businesses in California, the law requires businesses who generate more than 4 cubic yards of trash per week and multi-family complexes of five units or more to participate in recy-cling, either through a jurisdiction’s program, private company or by self-hauling recyclable materials to the recycler.

These Mandatory Commercial Recycling (MCR) regulations were originally started under Assembly Bill 32 as a greenhouse gas (GHG) emissions reduction measure.

In theory, the more we recycle or the more efficiently we use the resources we have already extracted from the earth, the more GHG emissions we keep from being gener-ated. This is because the bulk of emissions generated during a product’s life-cycle occur when we are gaining new, virgin materials and preparing them for manufacturing.

According to the World Resource Institute, approximately 40 percent of those emissions could be avoided by recycling and re-using the resources we have already extracted.

But there are some issues which cause one to wonder if the GHG emission reductions gained from recycling are negated by the current recy-clables re-manufacturing system, where:

• 80 percent of the materials collected for recycling in California go overseas to be remanufactured.

• The energy generation system in China and through out Asia is dirty, coal-fired power plants, which drives the GHG emis-sions way up.

• Transporting the materials overseas and back again drives emissions up, more.

• Little or no domestic re-manufacturing remains in the U.S. or California; and,

• China has set a 75 percent recycling goal. As China builds a socio-economic middle class, their need for recyclable materi-als from the U.S. will decline.

As my colleagues and I discussed the lack of markets for recyclable materials in Califor-nia, and what happens when we no longer have China’s markets, we realized that we had a possible solution to California’s eco-nomic and employment situation.

We formed a very diverse stakeholders group - Recycling BIN - Build Infrastructure

Now which includes California businesses, recyclers, economic development specialists, recycling market development specialists, local government, state government and environmentalists.

The Recycling BIN Coalition would like to see appropriate state agencies convene a special task force to plan and implement strategies that will move our recycling based economy from a majority export state to primarily domestic utilization.

The Task Force should consider:• Providing business development capital

for Recycling Market Development loans from sources such as cap and trade funds.

• California manufacturers that use post consumer materials should qualify for tax credits on equipment purchases and materi-als used.

• Lowering the barriers to business for-mation and expansion; reconciling conflicts within regulations/permits; developing a “Red Team” to work with businesses to guide them through California’s permitting process.

• Promoting statewide infrastructure plan-ning for compost and Construction & Demo-lition Debris processing facilities by working with local governments through regional planning and zoning processes.

Recycling and recycled content-value added manufacturing are strategies that can assist in developing a more robust economy and helping the environment. As business leaders, we must continue to work to achieve prosperity and strengthen the economic health of our businesses, cities and state.

A copy of the white paper is available from Frank Ferral of the Greater Stockton Chamber of Commerce at fferral@stocktonchamber.org.

New waste diversion laws coming in July

GREEn SPoTlIGHTTECH TalK

As an executive coach and business con-sultant, I come across many opportunities to assess and evaluate technology-based solu-tions. While implementing new technology can represent challenges and occasional risks at deployment, to ignore technology could be very costly to your top line performance.

Mobile marketing — or targeting your potential customers or clients on their cell phones — is one of those strategies. Are you interested in mobile marketing, but aren’t sure where you should begin? This article will give you all the information you need to get started.

1. FiND aVaiLaBLe MetHoDsDo you already have a successful website

you can use as a platform for your strategies? Can you collect email addresses and cell phone numbers at a store? Once you’ve evaluated the methods at your disposal, you can start developing a plan of action.

2. set reasoNaBLe goaLsIf you’re working at promoting a new busi-

ness, you can’t expect to be sending out texts by the thousands in only a week. Pick goals you feel confident about achieving and put them in writing.

3. track your Progress. Google Webmaster Tools will allow you to

see which customers are accessing your site from mobile devices, and will show you where they came from. If one method seems to be particularly successful, do what you can to expand it. If your bounce rate is high, you may want to redesign your site for mobile devices.

4. try New strategies.Offer customers an extra incentive for click-

ing your links. Try using a mobile marketing channel you’re not currently using. Experi-menting with different strategies will let you see what works for you.

5. Make aDJustMeNts If people don’t seem to be responding to

your SMS messages, make them shorter or change the way they’re structured. Try includ-ing images in your messages, and try removing them if you don’t seem to be getting good results. Developing solid mobile marketing

strategies is largely a trial and error process, and altering your strategies will make them stronger in the long run.

6. reaD uPTechnology is changing at a rapid pace, and

with it, new marketing methods are being introduced. If you want to be a great mobile marketer, it’s vital that you stay up to date.

7. set a LoNg-terM PLaNA long term plan will allow your business

to make a huge impact, and will let you build upon your previous marketing efforts. Sit down and plan your marketing methods for the next few months. Be sure to keep things fresh and interesting so that your subscribers don’t get bored.

8. DoN’t Be aFraiD to askThere are many communities for mobile

marketers available online, and successful marketers share their knowledge regularly. When it comes to mobile marketing, there’s no such thing as a bad question. Find out what’s worked for others, and see if it’ll work for you as well. It’s more important than ever to take advantage of the opportunities that mobile marketing provides.

This article will help you get started and to put your mobile marketing strategies into motion. Once you’ve mastered mobile mar-keting, you’ll see some truly incredible results. There are several members of the Carlsbad Chamber of Commerce community available to be of assistance with direct mail and mobile marketing campaigns.

Reach de Jesus at mdejesus@eosprocess.com.

An 8-step plan to mobile marketing success

Entrepreneurial Operating System ImplementerEOS WORLDWIDE

mIg

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A. D

E jE

SUS

TeCHtaLK

Environmental Services Program ManagerCIty OF ChuLA vIStA

LYN

N F

RANC

E

gReeNSPOtLIGHt

A Table For Eight provides an opportunity for 8 chamber members to meet for breakfast or lunch and learn more about each other’s businesses. A Carlsbad Chamber member hosts and facilitates the Table For Eight at a local chamber member restaurant.

This program is open exclusively to Carlsbad Chamber members; and the only cost is the price of your meal. RSVP’s are required and can be made by contacting the person listed next to the date.

For more info call: (760) 931-8400 or visit www.carlsbad.org

88table for eight

Thursday, February 16 Call Monique Gallagher 760.933.8019

Thursday, February 23 Call Julia Mira 760.621.4021

Friday, March 9 Call David Davis 760.621.4021

Wednesday, March 14 Call Serena Lissy 760.597.9677

Friday, March 23 Call Miguel de Jesus 760.438.9907

Friday, March 30 Call Carolyn B. Reinmiller 760.431.9565

Chamber members: $30 per workshop or $105 for all 4* • Prospective members: $60 per workshop At the door: $40 members • Prospective members: $70

* Sorry, no refunds for missed classes.

About the Presenter: Bridget Ayers is a founder of Get Smart Web Consulting, which helps businesses create a comprehensive online presence through digital media to bring their products and

services to a targeted audience. Bridget has received top sales and production awards, training and speaking awards, writing and blogging accolades, as well as a nomination for Entrepreneur of the year from her local community. Bridget is highly active online in more than 50 networks, forums, and communities. She writes about technology and digitally driven marketing tools. Though her first love is her blog “The Get Smart Blog”, her content has been syndicated and published on hundreds of websites, article sites, and blogs. With speaking engagements and panel discussions scheduled all over the U.S., Bridget also regularly participates in web based tech and social media shows.

All classes will be held at the

Carlsbad Chamber of Commerce,

5934 Priestly Dr., Carlsbad CA 92008 from 10 a.m. - 12 noon

For full description of classes visitwww.carlsbad.org

Thursday, mar. 8

Blogging/Website

Thursday, mar. 15

Facebook

Thursday, mar. 22

LinkedIn

Thursday, mar. 29

Twitter

SOCIAL MEDIA SErIES - MArCh

carlSbad buSinESS journalwww.carlSbad.org8

The Life Technologies Corporation is taking orders for its new benchtop Ion Proton Sequencer, designed to sequence the entire human genome in a day for $1,000.

Priced at $149,000, the sequencer — unveiled at the 2012 Consumer Electronics Show (CES) in Las Vegas — takes a process that, up to now, has taken weeks or months and hundreds of thousands of dollars and makes it faster and more economical.

Baylor College of Medicine, Yale School of Medicine and The Broad Institute signed up for multiple of the new sequencers and will be the first customers to adopt this transformative technology.

“A genome sequence for $1,000 was a pipe-dream, just a few years ago,” said Dr. Richard Gibbs, Director of the Human Genome Sequencing Center, Baylor College of Medicine. “A $1,000 genome in less than one day was not even on the radar, but will transform the clinical applications of sequencing.”

Between the benchtop Ion PGM Sequencer and the benchtop Ion Proton Sequencer, the Ion Torrent technology can cover any appli-cation. The Ion PGM Sequencer is ideal for sequenc- i n g genes, small genomes, panels of genes, or performing gene expression profiling, for as little as $99 a chip. The Ion PGM Sequencer’s speed, simplicity and scal-ability also make it an ideal platform to extend into diagnostics. Life Technolo-gies will seek FDA clearance for the Ion PGM platform this year.

The Ion Proton Sequencer is ideal for sequencing both exomes — regions in the DNA that code for protein — and human genomes. The Ion Proton I Chip, ideal for sequencing exomes, will be available mid-2012. The Ion Proton II Chip, ideal for sequencing whole human

genomes, will be available about six months later. In addition, the

Ion Proton OneTouch system auto-mates template prep and a stand-alone Ion Proton Torrent Server performs the primary and secondary data analysis.

“Just six months after our first semiconductor sequencing chip was released, people used it to solve the German E. coli outbreak, sequenc-ing the toxic strain in just a couple of hours,” said Dr. Jonathan M. Rothberg, the Founder and CEO of the Ion Torrent division. “Now, six months later we’re developing a chip that’s 1,000 times more powerful than that to sequence an entire human genome in about the same amount of time. That’s the power that semiconductors bring to sequencing.”

Business is Green!

Carlsbad by the sea resort & Conference Center850-890 Palomar Airport road, Carlsbad, CA 92011

sponsored by

EXPO

EXPO

EXPO

“Green Business showcase”

register online www.carlsbad.org

760•931•8400

Wednesday • March 21, 2012 • 2-6:30 p.m.

$99Members

$399 Prospective Members

Tabletops

Skirted Tables • 2 Chairs • Electricity

hee kyung Seo, winner of the 2010 kia Classic tournament is interviewed by LPGA Commissioner Mike Whan after her win,

kia Classic returning to La Costa Resort and Spa next month

The recently renamed and renovated Legends Golf Course at the La Costa Resort and Spa will get its first professional workout next month as it hosts the return of the Kia Classic from March 19-25. The LPGA event that will feature a 144-player field of the world’s top women golfers vying for a $1.7 million purse.

The Kia Classic launched in 2010 in La Costa, but moved to City of Industry near Los Angeles last year while La Costa underwent its extensive $50 million renovation, which gave the Legends Course — previously the South Course — four new holes. Now that the renovation is complete, the Kia Classic is returning.

The tournament week will feature a qualifier, practice rounds Monday and Tuesday, a Wednesday pro-am and four competi-tive rounds Thursday-Sunday.

“We are excited about the return of the LPGA and the Kia Classic to begin a new chapter in La Costa’s legacy,” said Paul McCormick, general manager at La Costa Resort and Spa. “La Costa has been synonymous with the top echelon of golf for more than 40 years, hosting 38 professional golf events. It is important that we keep its championship spirit alive.”

Hee Kyung Seo won the inaugural Kia Classic at La Costa as a sponsor exemption in 2010 and was the 2011 Louise Suggs Rolex Rookie of the Year. In 2011, Germany’s Sandra Gal became a Rolex-First Time Winner with her thrilling one-shot victory over eight-time LPGA Tour winner Jiyai Shin at Industry Hills Golf Club.

Tickets to the Kia Classic are now available at www.kiaclas-sic.com or by calling 1-888-SEE-LPGA.

In addition to grounds passes, the Kia Classic is offering packages to the Champions Club, a shared hospitality venue at the 18th green that is perfect for entertaining clients or small groups. Daily Champions Club packages are $300 for each competition day (Thursday-Sunday) and include Champions Club access for two, complimentary food and beverage and a VIP parking pass.

Life technology has unveiled its new Ion Proton Sequencer. (PRNewsFoto/Life technologies Corporation)

Life technologies sequencer can decode a human genome in one day

tri-City buys former bank building

The Tri-City Healthcare District recently purchased an .83 acre parcel of land at 4000 Vista Way in Oceanside. The sale was completed Dec. 29, 2011.

The property initially will be used to increase parking areas to better serve patients and visitors. The former bank building, on the southwest corner of the Tri-City Medical Center campus, has been vacant for over a decade. The district initially considered acquiring the property through eminent domain, but was able to reach agreement with the owners — the 4000 Vista Way LLC — on a price of $2.25 million.

The newly-acquired property ulti-mately will be used for the proposed future expansion of the 31-acre hos-pital campus. The hospital district also recently purchased a single-story, 6,123-square-foot building formerly owned by Rady Children’s Hospital at 4120 Waring Road in Vista for the same purpose.

Encinitas Sylvan Learning scores recognizedThe Encinitas Sylvan Learn-

ing Center, which has been in operation since 1993, has won one of Sylvan Learning’s Top Academic Achievement Awards from its corporate parent.

This award is given to centers that are able to demonstrate academic growth, as measured by standardized tests grade equivalencies in all reading and math content areas. Sylvan Learning Corporate deter-mined that students in the Encinitas Sylvan Learning Center scored in the top 10 of all Sylvan Learning centers out of over 880 in North America.

The award was presented to Bob and Chris Ross, owners of the Encinitas Sylvan Learning Center by Jeffrey H. Cohen, president and chief executive officer, and Lynn A. Fontana, chief academic officer of Sylvan Learning, at Sylvan’s Annual Conference.

Bob and Chris have served more 6000 local students within their community. They employ certified teachers and are Western Association of Schools and Col-leges (WASC) accredited.

“This center has consistently demonstrated Sylvan’s highest standards in the delivery of educational programs,” said Fontana. “Recognized as one of the top 10 centers to reach academic excellence throughout the United States and Canada, we are proud that the Encinitas Sylvan Learning Center provides a proven system of instruction that helps its students to reach their full potential.”

Bob and Chris Ross of Encinitas Sylvan Learning

SPECIal PUll-oUT SECTIon!MEMBERSHIP CoUnTS

D IGeS tMeMbeR

FEBRUaRy 2012

WWW.CaRlSBaD.oRG

iNsiDe› Sundowner› First Friday› On The Move

› Renewals› Ribbon Cuttings› New Members

what's

› and More...

FEBRUaRy 2012 9

Airline has summer as target launch date

California Pacific Airlines, the new company taking steps toward offering direct commercial flights to select western cities out of Carlsbad’s McClellan-Palomar Airport this year, will create 100 jobs in 2012 and a total of 1,000 new posi-tions within its first 5 years of operation.

That’s what the airline’s founder and Board Chairman Ted Vallas and President Lawrence A. “Bud” Sitting told the mayors of eight San Diego North County cities during a recent briefing and reception at CP Air’s corporate headquarters in the airport.

According to California Pacific Airlines’ maga-zine, the mayors who attended the event were Matt Hall of Carlsbad, Jim Wood of Oceanside, Judy Ritter of Vista, Jim Desmond of San Marcos, Sam Abed of Escondido, Don Mosier of Del Mar, Lesa Heebner of Solana Beach and James Bond of Encinitas.

During the presentation, Vallas and Sitting outlined their company’s operational plans to make CP Air the region’s hometown airline, detailing how the airline would benefit the region by adding jobs, new local business rev-enue and offer a better way for passengers to travel.

“We continue to take the necessary steps for-ward to fulfill our vision to build California Pacific into a true community airline,” Vallas stated. “The support from our local leadership will be crucial in helping us make our airline a hometown success.”

Vallas noted that in addition to creating jobs directly, CP Air will add to the economy indirectly as well, since flight crews will be based out of the area and will return to Palomar airport nightly.

“We all know for every employed person, there are at least five others in support, contributing a variety of services, facilities and equipment,” Vallas said.

The airline’s target launch date has been moved to this summer, said CP Air spokesman Tom Morrow, who added that the Federal Avia-tion Administration’s detailed certification process makes the projected timeline “more or less a moving target.”

“Leasing arrangements for the first two planes have been negotiated, which means once they

arrive at Palomar and we get the green-light from the FAA, flight-crew training can begin for that phase of the certification process,” Morrow said in an e-mail. “We should have the planes by spring. But, even that could change. Because of Federal safety and maintenance requirements, achieving airline certification is one of the most difficult processes anywhere. To ensure everything is of the highest standards of safety, this is a long, slow process.”

Once it has approval to fly from the FAA, Cali-fornia Pacific Airlines expects to start flying to five cities: San Jose, Oakland, Sacramento, Las Vegas and Phoenix, with later expansions to Cabo San Lucas. Vallas said passengers flying out of the Carlsbad airport will save time and money, spend-ing less time on the road and going through a state-of-the-art terminal.

The airline will operate Embraer 170 planes, which offer multi-class seating and no middle

seats. CP Air chose the aircraft because it is one of the quietest airline fleets, complies with environmental specifications and meets Palomar Airport’s meet approach standards, according to the magazine.

The city mayors had good words about the company.

“I like the idea of a new employer in our area,” Vista Mayor Ritter said. “We really need more jobs in our communities. And, the ease of travel to Sac-ramento is something I’ll really look forward to.”

Carlsbad Mayor Matt Hall hailed the facility, calling the airline a resource for all of the cities and for San Diego North County.

“We need all the economic help we can get and this will be a great boost.”

Oceanside Mayor Jim Wood concurred.“Not only will it give us an economic boost, but

a better transportation corridor, and California Pacific will add much-needed jobs to our regions.

viaSat introduces ExedeSatellite-powered

service provides un-

precedented speed

On Jan. 16, Carlsbad-based ViaSat, which successfully launched its own satellite last fall, unveiled Exede, its satellite broadband service that gives mil-lions of users across the United States broadband speeds of up to 12 Mbps (megabytes per second) downstream and up to 3 Mbps upstream.

The new services makes good on the communication company’s promise to completely transform satellite broadband technology and allows it to compete with its other Internet competitors.

The company’s rates starting at $49.00 depending on data allowance plans that start at 7.5 gigabytes.

“With our new Exede broad-band service, customers across the United States will have a way to get exceptional speed whether they live in a city, suburbs or a more rural area,” Tom Moore, senior VP of ViaSat said in a state-ment. “Our new Exede service speeds make us very competitive with wireless home broadband service as well as legacy DSL and many cable services.”

The new satellite, Via-Sat 1, is only partly the reason for the new high speeds. The services also uses new web acceleration technology that speeds up page load times, which makes for faster web browsing, including streaming videos with fewer buff-ering delays, better, less-jittery video chat, and download and music streaming.

According to ViaSat, Exede is “a major milestone in a process that began in 2008 when ViaSat introduced its next-generation satellite system, representing the most significant capacity leap in the history of satellite technology.”

In addition to residential ser-vice, the new ViaSat high-capac-ity satellite system is designed to simultaneously deliver a wide range of enterprise and mobile broadband services. Professional customers can choose from a family of terminals for enter-prise, on-the-move, and portable applications.

ViaSat is also working with Jet-Blue to create in-flight broadband for commercial aviation, with a planned service launch by the end of 2012.

Pictured, front row, left, California Pacific Airlines founder ted vallas and Carlsbad Mayor Matt hall and CP Air President Lawrence A. “Bud” Sitting. Pictured in the top row are mayors James Bond (En-cinitas), Judy Ritter (vista), Lesa heebner (Solana Beach), Jim Wood (Oceanside), Jim Desmond (San Marcos), Don Mosier (Del Mar) and Sam Abed (Escondido).

Provided by Jeff Kassebaum Photography.

Mayors say cP air would be good for region

SuNDOWNER Ezia Human Performance hosting Sundowner on Feb. 15. 10

The Carlsbad Chamber of Commerce is pleased to introduce the finalists of the 2012 Annual Busi-

ness Awards. Join us on Friday, Feb. 17 to find out which of the area’s business leaders will be honored. For more information, go to www.carlsbad.org or turn to page 12.

BusiNessPersoN oF tHe year FiNaListsLarry Anderson, Tri-City Medical CenterMehran Aram, The Aramco GroupJulieann Billings-Riordan,JABR Marketing SolutionsLouise Hay, Hay HouseJanet Jacobs, Anchor Audio, Inc.

sMaLL BusiNess oF tHe year (1-15 eMPLoyees) FiNaListsEasy Life ManagementFish Window CleaningGregorio’s RestaurantJoey’s Smokin BBQProgressive MedicalSD TrophySolterra Lighting, Division of Seawind International, Inc.State Farm Insurance/ Britney OatesSylvan Learning Center of EncinitasToeSoxYour Ops Manager

MeDiuM BusiNess oF tHe year (16-99 eMPLoyees) FiNaListsBuckboard CateringEzia Human PerformanceIntegrated Applications, Inc.K-1 SpeedThe Loftin Firm, LLP

Large BusiNess oF tHe year (100+ eMPLoyees) FiNaListsCalifornia State University San MarcosDatron World CommunicationsHot Dog on a StickModern PostcardSan Diego Gas & ElectricTri-City Medical Center

LiFetiMe acHieVeMeNt iN BusiNess FiNaListsMike Chamberlain, Chamberlain Property ManagementJohn Haedrich, TipTop Meats/European DeliHelen Kent, Progressive Medical

eNtrePreNeur oF tHe year FiNaListsBridget Ayers, Get Smart Web ConsultingDeb Beddoe, Your Ops ManagerElizabeth Perez, GC GreenTed Vallas, California Pacific Airlines

coMMuNity LeaDersHiP FiNaListsMark King, TaylorMade Golf CompanyJudi Sheppard Missett, JazzerciseBen Weseloh, Weseloh Chevrolet Kia

eNViroNMeNtaL sPirit FiNaListsAnchor Audio, Inc.GC GreenLife Technologies, Inc.Solterra Lighting, Division of Seawind International, Inc.Stater Bros. - Bressi Ranch

NoNProFit associatioN oF tHe year FiNaListsBoys and Girls Clubs of CarlsbadHospice of the North CoastMitchell Thorp FoundationNew Village ArtsOceanside Museum of ArtProject Walk Spinal Cord Injury Recovery CenterSustainable Surplus ExchangeThe Keep A Breast Foundation

and the finalists are ...

carlSbad buSinESS journalwww.carlSbad.org10

NEtWORkING oPPortuNites

MEMBERS iN actioN

Mingle after work in one of the area’s pre-mier sports training facilities as EZIA Human Performance hosts the next Sundowner, from 5-7 p.m. on Wednesday, Feb. 15.

EZIA’s unconventional sports training club is everything but your typical gym. Whether you are fit or injured, EZIA offers private coaching, physical therapy, nutrition and world-class fit-ness to athletes and individuals looking to boost performance. Members can now focus, train and rehabilitate like athletes through EZIA’s per-sonalized fitness program, the EZIA ESP Lifestyle. The company’s goal to enforce health and fitness

as a lifetime (and lifestyle) effort.EZIA Human Performance is at 2052 Corte

del Nogal, Ste. 160 in Carlsbad. This event is now only open to Chamber

members for $5 each, cash only please. For more information or to donate a raffle prize, contact Kathy Steffen, at 760-931-8400 or ksteffen@carlsbad.org.

If you are a prospective member and would like to attend you must RSVP with Kristina McMahon at the Carlsbad Chamber. She can be reached at 760-931-8400 ext. 218 or kmcmahon@carlsbad.org.

Power Networking will return to the Carlsbad Cham-ber of Commerce’s First Friday Breakfast on March 2.

This poular round-robin styled event introduces like-minded professionals and helps them make strategic busi-ness connections, resulting in expanded opportunities and broadened horizons. There’s no speaker to give you time to meet other chamber members and take control of your network-building future.

As attendees arrive, they are assigned to a table where they meet seven new people. Each person gives his or her own 17-second ‘commercial.’ The table facilitator keeps the conversation going by asking each person questions. Based on the answers, the facilitator recommends participation in one of the Chamber’s many committees, and suggests creative referral and partnership pairings among table members.

Following this energetic exchange, each person moves to a different table to meet seven new people. This lively interactive setting gives attendees the chance to meet up to 14 other people, instead of the usual seven.

“Power Networking is at the heart of what the Chamber is all about — getting out there and making con-nections in the community to build a strong foundation for successful busines,” said Bev Jorgensen, the Chamber’s vice president of corpo-rate and member relations.

First Friday Breakfast is the Cham-ber’s premiere networking and business promotional event, and one of the most regularly attended monthly programs. The breakfast

will be from 7 to 9 a.m. March 2 at the Hilton Garden Inn Carlsbad Beach, 6450 Carlsbad Blvd. The cost is $30 for Chamber members who reg-ister before Feb. 24. Afterward, the preregistra-tion cost is $50 and $55 at the door. Prospective members must contact Kristina McMahon at 760-931-8400.

Tabletop exhibits or Soapbox presentations are available to promote your business for $70 each, which includes one breakfast, and must be reserved in advance by calling Kathy Steffen at 760-931-8400.

To register for March’s First Friday Breakfast, visit us online at www.carlsbad.org.

FEBRUARY 15

MARCH 2

thE ChAMBER SALutES its DeceMBer 2011

reNewaLs

Academy by the Sea/Camp PacificAlisa Santa Maria Designs

Allie’s Party Equipment RentalAmerican Glass Fireplace Diamonds

Ariniello & AssociatesAssessment Specialists

Bagla Law FirmBoar Cross’n

CEA, LLPCallaway Golf

Candela ConsultingCarlsbad Auto ServiceCarlsbad Dental CareCarlsbad Golf Center

Christine Rinaldi Pet PhotographyComprehensive Autism Services &

Education (C.A.S.E)Copper Blue Creative

Curves Carlsbad - NorthCustomer Service Advantage

Datamart Information Services Corporation

Davis Associates/Realty ExecutivesElite Glass & Windows

the Financial teamkathy hawley Estate Liquidation

Serviceshotchkiss & Anewalt

Intercare Insurance SolutionsLauber Enterprises

MtI MarketingNorth County times

Ocean Inn hotelPacific home RemodelingPartnerships With Industry

Polito Eppich Associates, LLPPour Masters Bartending Service

Dr. Brian Reagan & AssociatesRegents Bank

Sam Wells PhotographyShapell homes

Shipley, Robert L. Law Offices ofthe Shops at village Faire

SkyWest AirlinesStrategic Results Group

the Sweet Stop, LLCSylvan Learning Center of Encinitas

tw telecomtarantino Gourmet Sausagetiptop Meats/European Deliunipack Global Relocation

urbach Roofingutopia WorldwideWhite Construction

Zimmer Dental

Whether you’re looking for relief from pain or working to maintain a healthy lifestyle,

outpatient physical therapy with Vibra Rehabilitation can help you get to where you want to go. At Vibra Rehabilitation, we believe you deserve more than an average pro-vider. We believe you need a part-ner. That’s why our outpatient reha-bilitation programs are centered on teamwork. Our clinicians will work closely with you and your physicians to understand your circumstances and customize a plan that enables

Financial ServicesPollakov Financial group Dan Ryska | 760-500-4811i help individuals, families and business owners ensure there are no obstacles that would prevent them from achieving their personal and financial goals.

Health & Fitnessactiv8 athleticismWilliam Meade Jr., MD | 760-476-1532www.activ8athleticism.comWhether you are an athlete, fitness enthusiast or an individual needing physical rehabilitation, activ8 athleticism has a personalized training program to meet your needs.

Import or ExportJca international corporationKyoko Wolf | 760-579-7607www.jcaintercorp.comJCa is an importer and exporter in marketing fro-zen fruits and vegetables products. Our domestic and international suppliers and customers are located across more than 100 countries on six continents.

Internet Marketingincubate, inc.Danny DeMichele | 760-494-0404www.incubate.netincubate.net offers both a service arm and stan-dard internet incubator where we infuse cash and/or services to help you grow a new business or launch a new product or service.

Non-Profit Organizationscarlsbad Beach Fest FoundationTammy Urie | 760-529-2479www.carlsbadbeachfestfoundation.orgCarlsbad Beach Fest Foundation inc. educates North County San Diego communities about beach and ocean conservation and raises funds to support local coastal improvement projects.

Outdoor FurniturePhoenix Phire DesignsCindy Paredes | 714-328-1346www. phoenixphiredesigns.comadd a touch of elegance to your home with the help of Phoenix Phire Designs, your source for beautiful custom outdoor furniture. From our family to yours, our unique tables are customized to fit your needs and preferences and are built to last a lifetime.

Vacation Rentals (Monthly & Weekly)North coast Vacation PropertiesJulie Leposky | 855-487-4772www. itrip.netNorth Coast Vacation Properties, an affiliate of iTrip.net, the world’s most innovative and fastest growing vacation property management com-pany is now serving North County San Diego.

Real Estate Property Managementtrend equity group - coastal PropertiesDale Machen | 760-689-2850www.tegrp.comWe have some of the best trained and certified agents in the area working under an experienced licensed broker who was born and raised in Southern California. all of our agents are high caliber professionals with extensive experience, knowledge and certifications.

WELCOME New MeMBers

ezia hosting February sundowner

the return of Power Networking

Have you heard about the Coffee Connection? That’s the newest, free benefit for Carlsbad Chamber of Commerce members. It takes place

from 8 to 9 a.m. on the second Friday of each month at the Chamber head-quarters, 5934 Priestly Drive.

We created this event to give our members the opportunity to meet each other and our membership staff in a casual, relaxed atmosphere. The first three pilot sessions turned into a provocative conversation with new and long-term members sharing their experiences as members of the Carls-bad Chamber of Commerce.

Due to the success of the pilot ses-sions, we decided to offer this benefit to our members in a consistent manner.

If you are a new member or an established member looking to con-nect with other members, please join us on the second Friday of each month, but you must RSVP.

The coffee is on us (David DaCosta

of Ocean Pacific Office Products is sponsoring the coffee on Feb. 10). The event is low-key and there is no set agenda, just the opportunity to chat with your fellow members and membership staff.

To keep the size manageable, we’re capping the attendance at 30 each month. We require that par-ticipants RSVP with Kathy Steffen at ksteffen@carlsbad.org or by calling 760-931-8400.

We hope to see you at the next Coffee Connection.

Vice President, Corporate and Member Relations CARLSBAD ChAMBER OF COMMERCE

BEV

jOR

GEN

SEN

MeMBeRSHIPCOUNtS

Join us for coffee! Coffee Connection is Chamber’s newest benefit

FEBRUaRy 2012 11

AMBASSADOR oF tHe MoNtH

NEtWORkING oPPortuNites ON thE MoVe

MEMBERS iN actioN

Why do you attend ribbon cutting ceremonies?LindA LeVier | Laughter Yoga

I enjoy attending ribbon cuttings because I see people who are enthusiastic about what their busi-ness has to offer our community. As I am driving to the location, I remind myself that I am attending their

celebration as a representative of the Carlsbad Chamber of Commerce. I’ve been to ribbon cuttings for a variety of businesses. Each event increases my interest in the Carlsbad business community as I meet the people behind the products and services. I like to invite the new owners and their staff to attend the Cham-

ber social events, informational classes and small group gatherings. I like to encourage participation in Chamber committees. I attend ribbon cuttings to get to know the people behind the business and let them know how the Chamber can help them be successful in our community.

Contact LeVier at LindasLaughingHearts@gmail.com

FEBRUARY 15

Feb. 1• Government Affairs Committee

Feb. 3• February First Friday Breakfast

Feb. 7• Business Resource Committee

Feb. 8• Ambassador Committee • Ribbon Cutting -

Cavallo Motorsports

Feb. 9• Table for Eight

Feb. 10• Coffee Connection

Feb. 14• Sustainability Committee

Feb. 15• February Sundowner -

Ezia Human Performance

Feb. 16• Table for Eight

Feb. 17• Annual Business Awards Dinner

Feb. 21• Technology Advisory Committee

Feb. 22• Education Committee

Feb .23• Table for Eight

Feb. 28• Armed Services Committee

EvENt caLeNDar

Chamber Events

Free Score Business Counseling by Appointment Mondays & Fridays

Chamber Closed

Wolff Wiese Magaña, LLC is an independent financial advi-sory firm with a team approach

to providing financial planning solu-tions for high net worth individu-als and families. Located at 1925 Palomar Oaks Way, Suite 200, in Carlsbad, the firm has many North County clients as well as clients all across the country.

Steve Wolff, Cliff Wiese and Cath-erine Magaña, financial advisors with a collective 45+ years of expe-rience between them decided to start their own independent financial

advisory business. With the help of Kerry Harmon, a registered assistant and now office manager of the firm, they realized their goal of becoming independent.

Wolff Wiese Magaña (WWM) knows what it takes to get through the many minefields of financial planning, wealth management, and generational wealth transfers. They attempt to detect and address the financial blind spots that might not be apparent to their clients. In this way, they are committed to helping clients plan for their financial futures and those of generations to come.

Whether it be wealth or retire-ment planning, education funding,

efficient transfer of wealth to the next generation, maintaining a life-style in a tax efficient manner, rolling over a 401(k) plan or IRA, assisting with how social security and Medi-care might interact with a client’s plan, or any other financial situation that might arise, they navigate the many options available to chart a course toward clients’ financial goals.

They invite you to browse their website at www.wwmfinancial.com and to contact them to learn why they have earned the long-term trust and business of many respected business owners, corporate execu-tives, retirees, and other individuals and families.

WolFF WiEsE MAgAñA1925 palomar oaks way,

Ste. 200, Carlsbad760-692-5192 www.wwmfinancial.com

Whether you’re looking for relief from pain or working to maintain a healthy lifestyle,

outpatient physical therapy with Vibra Rehabilitation can help you get to where you want to go. At Vibra Rehabilitation, we believe you deserve more than an average pro-vider. We believe you need a part-ner. That’s why our outpatient reha-bilitation programs are centered on teamwork. Our clinicians will work closely with you and your physicians to understand your circumstances and customize a plan that enables

you to achieve your personal goals.Physical therapy involves the

evaluation and treatment of physi-cal disabilities. It is designed to improve physical strength, range of motion, daily living activities and functional ability. We deliver a broad range of clinical services with respect and consideration for your needs.

Our goal is to work with you to help you achieve your personal goals. Treatments may include a variety of exercises and activities customized to your individual needs, including therapeutic procedures such as:

• Manual therapy • Balance, coordination and gait

training, therapeutic exercise, and other treatments

• Therapeutic modalities such as trac-tion, ultrasound, electrical stimulation and other pain relieving modalities.

Whether you have acquired an injury playing sports, have under-gone surgery for orthopedic condi-tions, sustained a whiplash injury, have chronic neck pain or back pain, or just want to maintain your health, outpatient physical therapy with Vibra Rehabilitation can help you improve your function and give you the tools to help you achieve your goals. To learn more, please call Vibra Rehabilitation-Carlsbad at 760.632.9300.

ViBRA REHABilitAtion - CARlsBAd 3257 Camino De Los Coches,

Ste. 202, Carlsbad

760-632-9300

ezia hosting February sundowner

‘RooKiE’ gEts HER AWARd Amy Swartz of McBride Electric displays her award as the Carlsbad Chamber of Com-merce’s Rookie of the Year for 2011. McBride, who does marketing and business develop-ment for the company, was relocated to Texas late last year and unable to attend the ceremony honoring her achievement.

BArroW

sMith sUMMers

tiMBerLAKe

cArey

• Alphatec Holdings, the parent company of Alphatec Spine, a medical device company that designs, develops, manufac-tures and markets products for the surgical treatment of spine disorders has named Mark Francois as its senior director of investor relations.

• Callaway Golf Company has estab-lished an advanced, creative position for multiple Emmy and Grammy Award-winning actor, musician and avid golfer Justin Timberlake. A Callaway Staff Professional since 2008, Timberlake will lend his versatile talents as a creative director for the Callaway portfolio of brands. Timberlake will engage in the development and execution of high-level concepts within Callaway’s marketing activities.

• The Oceanside Museum of Art’s former manager of programs and events, Tara Smith, has moved into her new role as Deputy Direc-tor. Mitzi Summers has assumed the position of manager of programs and events.

•The Southwest Regional Center of Canine Companions for Independence, a nonprofit organization that enhances the lives of people with disabili-ties by providing highly trained assistance dogs and ongoing support, has announced that Bar-bara Barrow is its new executive director.

• Jenny Craig announced that it has re-branded itself as simply Jenny and that it has named Grammy-winning singer Mariah Carey as it’s new brand ambas-sador. Carey, the best-selling female artist of all time (she has more #1 singles than any solo artist in history) appears in advertisments for the company detailing her weight loss after giving birth to twins last year. She will also appear in PSAs, community programs, education and online activities for the American Heart Association’s My Heart. My Life. initia-tive, which the Carlsbad-based company is supporting.

carlSbad buSinESS journalwww.carlSbad.org12

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Friday, FEB. 17, 2012 | 6 p.m. la costa rEsort and spa | 2100 CoStA DEL MAR RoAD | CARLSBAD, CA 92009

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awards will BE prEsEntEd For:• Businessperson of the Year

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Blast off with the Carlsbad Chamber of Commerce for an evening that’s out of this world. The theme of the 2012 Annual Business Awards Dinner is “The Sky is Limitless.” Join us as we honor the high-flying businesses, groups and individuals that continue to find ways to lift our economy and community. The event will also recognize the achievements of the 2011 Board of Directors and inaugurate the 2012 leadership team.

Cocktail attire — Complimentary valet parking

RSVP by January 30, 2012

For more information,

call 760.931.8400 or

register online at

www.carlsbad.org

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› MiLitary Continued from Page 1

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wanted to see if his plans for school would be the right decision. After the program, he noted, he’s even more determined to pursue his intended career course.

“This program helped me to verify my career direction and clarified the educational path to take,” Goodacre said. “It was a very fun week to go out and experience different jobs.”

Given his background in radio technology, Goodacre said he really connected with the people at Datron World Communications, a Vista-based company that provides radio-based tactical communications equipment to U.S. allies, including the Afghan military.

Benny Bajoyo, Datron’s IT manager, looked over Goodacre’s resume and suggested some changes that will help him as he looks for jobs in his desired job field.

Skip Catching, Datron’s Director of Cus-tomer Service, said the company signed up for Boots in Business because many of its employees come from military backgrounds, and know what the current generation of service members are facing.

“We owe our young returning military men and women an opportunity to see what its like in our businesses and in our work-force,” Catching said. “They have given of themselves voluntarily to protect the life we have here in the United States, and the least we can do is give them an opportunity to see what we do and talk to them about jobs so they can start looking at how they can continue to contribute to the society in a productive way.”

The program is free for the members of the military, and is also open to their spouses. The-companies that participate are not obligated to guarantee job placement or to pay them for the time.

“There is no cost for us, all it takes is a willingness to devote a few hours to helping someone find what job is suited for them,” Catching added.

Goodacre said that he learned a lot from every business that hosted him.

“This program was amazing,” he said. “Everything was all set up for me. Every com-pany in the program was very helpful with answering any of my questions. I would rec-ommend this program to anyone.”

If you are a business and are intersted in learn-ing more about the program, contact Boots in Business Program Manager Madonna May at mmay@carlsbad.org.

with the likes of DHL Express, SAIA, YRC and more than 50 other carriers to handle shipments.

Their concept is simple: world-class carrier-partners like DHL Express provide the pick-ups and deliveries, while InXpress provides a multitude of premium services. Their free services include: freight consult-ing, access to more than 50 carrier options at deeply discounted rates, local and per-sonalized customer service, easy-to-use and Internet based shipping tools, and consoli-dated invoicing. In many cases, InXpress can save a business 10-30 percent on its shipping services.

“It’s a huge win all around,” Lopez said. “When we walk into a business focused on impacting the bottom line and improv-ing profitability, we position ourselves as a partner. We’re different. For example, we don’t subscribe to the notion of ‘adding value.’ That’s gibberish. Instead, we give away value at the start.”

One happy customer, Garrett Robbins, shipping manager for Predator Motorsports in Vista, has been working with Chris and InXpress for some time now and they’ve helped him simplify the quoting and book-ing process for his shipments in addition to reducing his company’s shipping costs.

“I have nothing but great things to say about InXpress,” Robbins said. “From their customer service to pricing, InXpress plays a very crucial role in our day-to-day shipping at Predator Motorsports.”

Ask Lopez and he’ll tell you that InXpress prides itself on local and personalized cus-tomer service, a rarity in the industry.

“When our customers have an issue of any sort, international or domestic, they don’t have to track down a carrier,” he said.

“They call us direct and we solve the prob-lem. If we can keep them focused on what they do best, then we’re doing our job.”

Lopez, a New Jersey native and Naval Academy graduate, takes pride in solving his clients’ business problems.

“I served proudly in the U.S. Marine Corps where we wake up focused on two things – mission accomplishment and taking care of Marines,” he said. “That motto is alive and well in our business. It’s still about mission accomplishment and taking care of our customers and colleagues.”

The InXpress team also consists of Fran-cisco Checa - a bilingual Freight Consultant, former Customs Broker, and dual citizen of the U.S. and Mexico, along with Nancy Wright, a highly experienced Customer Service & Office Manager with expertise in shipping and freight.

“Our small business is incredibly fortu-nate,” says Lopez. “Frank and Nancy are the type of people who you build an organiza-tion around. They’re always wired to put others first and make each customer feel like they’re the most important,” he adds.

Sounds like a good recipe for any businesses.

For more information about InXpress San Diego, email at infosd@inxpress.com or call toll free at 888-946-9773.

inXpREss UsA2131 Palomar Airport Road, Suite 200-221

Carlsbad, CA 92011 858.492.7760 | www.inxpressusa.com

› iNXPress Continued from Page 1

The Business Spotlight is a paid editorial feature. For information about getting your company in the spotlight, contact Terry Thomas at 760-931-8400 or email tthomas@carlsbad.org

the company, we can’t say you have to allow this,” said Missett, who is now an ensemble member at New Village Arts. “I told them we would have to treat this objectively and suggested they make a presentation.”

Sally Baldridge, Jazzercise’s chief operating officer, said Jazzercise knew there were risks involved, but determined that it wanted to help.

"We were excited about the opportunity to be able to help a young organization like New Village Arts get started,” Baldridge said. “It felt right to let them into our space and give them that opportunity to grow.”

When they met, both companies found they had much in common.

Judi Sheppard Missett was a professional jazz dancer and theater actress. While teach-ing classes, she wondered why many of her students would quickly drop out of her classes. She soon found out that the reason was that her students didn’t want to become professional dancers, they just wanted to look like they were.

She re-focused her classes, keeping ele-ments of dance but making routines that were simple, enjoyable and easy to follow. Jazzercise was born from that idea, Missett said.

“I didn’t have a busi-ness plan or a blueprint for this to become a business,” she said. “That was never in my head. This evolved after I started doing what I loved to do.”

After relocating to North San Diego County from Chicago, her business boomed. Because many of the women she taught

were either in the military or married to mili-tary men, she soon started videotaping her routines, which helped Jazzercise expand and foretold its entry into the home fitness field.

Today, the global fitness franchise has a network of 7,800 instructors and hosts more than 32,000 classes in 32 countries. In fiscal year 2009-2010, Jazzercise had its most suc-cessful year, with system wide sales topping $96 million.

Jazzercise has also shown a commit-ment to the arts in the community. Part of

that is reflected on the arrangement with New Village Arts, and the company also showcases the work of local artists in its headquarters.

Judi Sheppard Missett said having New Vil-lage Arts at their headquarters also benefited her employees.

“They have very creative people, and it really invigorated our people to have them around,” she said. “Our people got excited about it. We really enjoyed that and I was very honored and happy to be able to say that maybe I have made some kind of small contribution to their success.”

Kurner said that in addition to providing the studio space, the relationship with Jazzer-cise helped the theater company grow as a business.

Also, some of some Jazzercise's values, such as the focus on treating employees as if they were members of the family, finding a passion and then building a business around it and encouraging art in the community are ingrained in what New Village Arts is today.

Though they are no longer based out of the Jazzercise building, New Village Arts some-times uses it as a rehearsal space, as they did recently for rehearsals for the upcoming production of William Shakespeare’s “The Comedy of Errors.”

“It’s like coming home for us,” said Kurner.

“We just shared so much here, and I think it helped us grow as a company.”

Plus, Kurner added, whenever she has a business issue, she knows she can always turn to Missett and the Jazzercise staff for advice.

These days, both companies continue to thrive.

New Village Arts is currently in its 11th season, which showcases its ensemble. The season has already resulted in another criti-cally acclaimed show for NVA, “Of Mice & Men.” Three shows are left in the season, including “The Comedy of Errors” from Feb. 11 to March 4 and a world premiere of an ensemble piece created specifically for the theater in June.

And for its 12th season, NVA will be the first local theater to stage the Pulitzer’s Prize and Tony-winning musical “Next to Normal.”

Jazzercise, meanwhile, is benefiting from a partnership with Cheryl Burke, a two-time winner of the popular television show “Danc-ing with the Stars.”

Burke appears with Judi Sheppard Mis-sett in “Latin Live by Jazzercise,” a DVD that will be sold as part of a DVD three-Pack on QVC, the televised shopping network later this month. Company President Shanna Mis-sett Nelson, Judi’s and Jack’s daughter, will represent the company during the broadcast, which will take place at 9 a.m. PST on Feb. 15.

› PassioNs Continued from Page 1

the cast of New village Arts theatre's upcoming production of "Comedy of Errors" is re-hearsing in the studio space at Jazzercise headquarters.

JuDI ShEPPARD MISSEtt

FEBRUaRy 2012 15

Having an enthusiastic team of loyal employees who look forward to doing their job should be the goal of every employer. As a business owner who has built a successful national firm from the ground up, I believe it’s truly the people who a make a company.

Melding a team of motivated employees into a high performance unit that has pride in their work , delivers fantastic service and helps grow the company is the ultimate goal. This requires a leadership team that understands that dedicated, hard-working employees are key to a prosperous company. Here are five key tips that I’ve used at my firm to build one of the fastest growing private companies in America.

1. Hire toP quaLity taLeNtIt is most important to seek out individu-

als who match your company’s personal-ity. We seek people who are high energy, creative thinkers who really want to make a difference in their position. Experience is important, but a positive attitude and an eagerness to learn can often overshadow pure experience alone.

2. treat your staFF witH resPectOften companies prefer to manage from

a top-down approach focused on a “chain of command.” We break that chain as we focus on empowering our staff by providing the tools, training and teamwork to be suc-cessful. Our mission is to help each team member grow and take ownership of his or her job. Collaboration at all levels happens daily, regardless of job position. Our sole mission is to deliver outstanding service and solutions to our clients.

3. iNsPire your teaM witH a VisioNAs a leader, one must rally the staff mem-

bers around a core mission. Paint this vision by giving your company a core identity that is larger than any individual. It’s a vision that everyone believes in and is committed to every day. For us, it’s a commitment to superior service. Everything we do and the fabric of our company focuses on what can we do to improve our service and give our clients a satisfying experience each and every day.

4. rewarD your teaMRecognizing and rewarding the achieve-

ments of your team is vital. Many companies skimp on salaries and bonuses to cut costs, but fail to realize that a happy and fairly com-pensated employee will be dedicated to your company. Leaders should take time to write handwritten thank you notes, provide flexible work schedules and aim to make the work environment a fun productive place to be. This will increase morale immensely and translate into a better work product and service to the clients as well.

5. iNVest iN your teaMOne of the essential components many

companies fail to do is to invest in their staff. We believe that by increasing our team’s job-related skills through additional training classes, school and job develop-ment, we enhance both our employees’ skills and improve our team as a whole. Most employees want to grow their skills and careers, so when we invest in our staff, it helps them as individuals and our com-pany in the long run.

As a leader, it is imperative to let each

person know they are a valuable piece of the puzzle that creates an inspiring work environ-ment. Investing the time in your staff must be more than just lip service but a way of assuring each employee they are an integral part of your company.

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2010

MEDIUM BUSINESS OF THE YEAR

We need your voice. Are you a member of the Carlsbad Chamber of Commerce?If so, we’re looking for contributors to our “Expand Your Knowledge” section, which features articles on topics that our readers may find informative. The articles should not be advertorial in nature and they must address issues that could be of general interest to fellow business professionals. Ar-ticles must be between 400 and 500 words in length.

SHARE YOUR EXPERTISE...

»

For more information and to discuss your ideas for a column, email our Director of Communications José A. López at jlopez@carlsbad.org or call him at 760-931-8400.

with readers of the Carlsbad Business Journal

SHARE YOUR EXPERTISE...

EXPanD yoUR KnoWlEDGE

Customer-vendor partnerships are the foundation of any business. One cannot support the other sans a level of trust and confidence, which more often than not is documented in a service agreement or contract.

Typically, the duration of “agreement” is several years, and the language consists of any number of stipulations, clauses, legalese, and benchmarks outlining the services to be performed and/or products to be sold, as well as the associated pricing.

More often than not, a brief review by the customer of a vendor agreement is focused on the pricing; the remainder of the terms and conditions glossed over as nothing more than “boiler plate” jargon.

Such negligent business practices can result in serious repercussions beyond just buyer’s remorse. A business owner can be left at the mercy of a greedy, sub-standard vendor for years to come with little recourse. This trap can be avoided by ensuring the contract/agreement does not contain the one sentence that is employed by nearly every service industry in the country.

The sneaky, parasitic clause has several aliases, the most common of which are “evergreen,” “automatic renewal” and “roll-over.”

Regardless of the name, the clause stipu-lates that unless the customer notifies the vendor of its intent to terminate the agree-ment at least 60 days prior to expiration in writing, usually via certified USPS mail inclusive of return receipt, the agreement will renew itself for like term (that is, the same length of time as this original agreement). I can hear the collective “ouch” from my readers as you’ve completed reading this paragraph to this point!

Indeed, failure to strike this language from any contract can lead to a painful experience for years to come. I’ve been on both ends of the evergreen as both a customer and a vendor, and I have always found it to be corrosive in forging a business relationship.

Think about it. If, as a vendor, I promise to be a trusted partner to my client and ensure in writing that the level of service/product expectation will be met as we have mutually negotiated in good faith, I would expect to be pro-actively approaching my client months in advance of contract expiration to begin renewal discussions.

Thus, why would I need an evergreen clause? It gives the appearance of entrap-ment, and in fact it is just that! In terms of enforcement, the clause is almost always upheld in a court of law, at least on the ini-tial roll-over period. Short of negotiating an expensive buy-out of the contract, or documenting instances of the vendor perfor-mance failure (which can be time consum-ing and determined objective in a court of law), the customer remains married to an unwanted vendor.

Take the time to carefully read any vendor contract that requires your signature. Look specifically for the evergreen clause and strike it from the contract. It’s as simple as draw-ing a line through it and having both parties initial the stricken language; it’s almost never a deal-breaker.

Both parties can agree that upon expiration, the initial terms and conditions will remain in place on a month-to-month basis until when/if a new contract is executed. You need not have an attorney’s eye in order to be self-protected from this common contract entanglement.

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carlSbad buSinESS journalwww.carlSbad.org16

This is a story of triumph. Domi-nique Cleveland, now 19, escaped from an abusive mother, entered California’s foster care system and still — against almost impossible odds — managed to become a suc-cessful college student.

How difficult were the odds Domi-nique faced? While 70 percent of foster youth express a desire to attend college, only 10 percent actu-ally enroll, and only 4 percent earn a degree or certificate. In contrast, within a couple of years after aging out of the foster care system, 40 percent will experience homeless-ness, spend time in jail or become dependent on public assistance.

MiraCosta College faculty and staff are determined to change those odds — at least for the 100 former foster youth enrolled at the college — with support services designed to ease their pathway to academic achievement.

“I am the first person in my family to attend college and the first person in my family to have a job,” says Dom-inique, who is now in her second year at MiraCosta College, and works in the college’s Extended Opportunity Programs and Services (EOPS) office and has a paid internship with the county’s Workforce Academy for Youth. “The staff and faculty at Mira-Costa College have made sure that I don’t get lost in the system. They have helped me when I didn’t have food or even rent. They genuinely care about me—they have given me hope.”

Dominique can attest to how dif-ficult it is to break away from the past and start working toward a col-lege degree. She shares that she and her brothers suffered constant verbal and physical abuse throughout

childhood and into their teen years. “My Mom put a pillow over

my face and hit me,” she said. “I managed to get away and jumped through a window. A neighbor called the police.”

Shortly after, at age 16, Domi-nique landed at the Children’s Shelter at Casa de Amparo, an organization with which MiraCosta College proudly partners. There, she reclaimed her self-esteem and finished high school. “When I gradu-ated from high school, they had a big cake waiting for me and gifts like a suitcase I could use instead of the garbage bags I came with.”

While many graduates rejoice over new computers, cars or gift cards, Dominique was very happy with her celebration and appreciated the suit-case for its practicality as well as sig-nificance: at age 18, foster youth age out of the system and are expected to live as independent adults.

Fortunately, a network of local organizations, which includes Mira-Costa College, works to fill the void left by family dysfunction and assists former foster youth transition to self-reliance.

“I now have a nice apartment and food on the table,” says Dominique. “I reflect every day and count my blessings. One day I hope to be a counselor and help others discover paths to new and better lives.”

MiraCosta College is taking on the foster youth challenge through a multifaceted approach that combines counseling, skills coaching and networking. It is called Resources and Assistance for Former Foster Youth, or RAFFY, and it depends on community sup-port. The program hosts a Foster Youth College Orientation Con-nection Day in which 100 students experience college for a day. They learn about vocational and aca-demic courses, how to sharpen learning skills and about financial aid. Students are given an idea of how to plan a strategy that will lead to a degree or certificate or prepare them to transfer to a col-lege or university offering a four-year degree.

Funding for the program is depen-dent on community support. The Leichtag Foundation has awarded the college a challenge grant for the program enabling all gifts for the program to be matched dollar-for-dollar up to $25,000. Gifts will be used to help these young adults achieve their dream of attending col-lege and forge a better life through education.

To make a gift to help former foster youth in your community attend college, go to foundation.miracosta .edu. If you have ques-tions about the program please contact Linda Fogerson, the college foundation’s executive director, at 760-795-6775.

Page 2

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Chairman’s Circle

become a memberTo learn how you can join Chairman’s Circle please contact the Carlsbad Chamber of Commerce at 760.931.8400www.carlsbad.org

college program for former foster youth changes lives

Pictured on the MiraCosta College campus from left are Dominique Cleveland and three fellow former foster youth students- Cache Lynch-Sanders, Andrea Brown and Cynthia Carbajal, with their counselor, Jaymie Gonzaga.

“

“

EDUCaTIon nEWS

President MIRACOStA COLLEGE

DR.

FRA

NCI

SCO

ROD

RIG

UEZ HIgHeR

LEaRNING

I now have a nice apartment and food on the table. I reflect every day and

count my blessings. One day I hope to be a counselor and help others discover paths to new and better lives.

Dominique Cleveland

FEBRUaRy 2012 17

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The mission of the Carlsbad Uni-fied School District, a global commu-nity of learners, is to guarantee that our students flourish in life as enthu-siastic, confident learners through a world-class educational system characterized by vigorous personal-ized curriculum, dedicated teaching and total community involvement.

SMART To accomplish this mission, we use

the SMART goals paradigm (goals are Specific, Measurable, Attain-able, Realistic and Timely) to pro-mote strong academics. Each school and teacher adapts instruction to the learning needs of students. All follow the school board’s dictum that every student makes significant yearly progress toward achieving appropriate and meaningful aca-demic and essential life skills stan-dards. From K-12, every student is taught through a standards-aligned curriculum.

How does this curriculum trans-late into everyday work? At Aviara Oaks Elementary, first-graders use small shapes to create geometrical shapes; for instance combining a yellow hexagon and two green triangles to create a parallelo-gram. Learning is reinforced with a game in which they identify three-dimensional shapes, verti-ces and planes.

The kids are engaged and enlight-ened, reports Principal Kimberly Huesing.

“Our teachers and support staff follow site goals for student aca-demic success,” Huesing says. “We maintain a tight focus on student achievement.”

SAFE We are cognizant of the trust par-

ents place in our schools to keep their children safe. We honor that trust in many ways. To protect stu-dents from outside intruders, this summer we used Prop P funds to shore up fencing at several sites.

A recent lockdown exempli-fies our emergency planning and response protocols. When, due to an electronic glitch, a parent relayed what was later determined to be an unfounded alert warning of a possible armed intruder on a middle school campus, we immediately directed all 14 sites to lock down. Once all campuses were searched and deemed safe, we lifted the lockdown.

We regularly practice compre-hensive emergency drills. Chil-dren know to follow instructions calmly and quickly. Last spring, one elementary school responded to a fire alarm by filing out to the playground in an orderly fashion. After the cause was discovered, the principal told everyone, “It’s OK. Just a piece of burnt toast!” Amid laughter and relief, students and staff returned to classrooms as the principal thanked them for their composure.

SECUREThe District has partnered with

We Tip (www.wetip.com) to pro-mote safety, security and compliance with the law on campuses. We Tip supplements the Students Speak-ing Out (SSO) program, which was implemented by the district last year at secondary sites.

We Tip offers anonymous tele-phone tip lines that students, families, staff and the public can easily access to report incidents of bullying, drugs, vandalism and weapons on campus, without fear of retribution. Information on workplace issues such as fraud and embezzlement also can be reported confidentially.

Calavera Hills Middle students believe anonymous reporting is beneficial. Casey Kamholz says, “If you see something wrong like drugs or violence, you can call or text. It’s easy.” Jaid Holman adds, “No one knows it’s you so you don’t have to worry about people and their friends finding out and being mean to you.” Lucy Zheng concludes, “It gives everyone a safe environment. We can go to school and not be afraid. Just learn.”

Lucy is absolutely right. To make sure our students have the opportu-nity to succeed in school, career and life, we must first provide a safe and secure learning environment. Now that’s SMART!

school district is keeping kids smart, safe, secureEDUCaTIon nEWS

An Aviara Oaks student enjoys hands-on geometry. New fences were raised at several CuSD schools, including at Buena vista

Elementary School, pictured above.

From left, ChMS Interim Principal Carol LaBrech with students Jaid holman, Lucy Zheng and Casey kamholz.

Superintendent CARLSBAD uNIFIED SChOOL DIStRICt

DR.

JO

HN R

OACH

CARlSBADSCHOOL NEWS

carlSbad buSinESS journalwww.carlSbad.org18

REAL EStAtE Buzz

Carlsbad condo sales remain steadyCarlsbad condominium

and townhome sold prices remain flat through 2011 and early 2012.

Thanks in part to low mortgage rates and greater affordability, attached property has found a pric-ing equilibrium.

The average attached home prices in Carlsbad between November 2011 and January 2012 remain relatively unchanged from a year prior at $326,000.

Home buyers found that with record low mortgage rates (cur-rently below 4 percent for 30-year fixed rate) the cost of owning a condo or townhome was often equal or better to paying current rents. Average time on market is around 55 days for traditional sale property.

Short-sale’s are a large part of the attached market in Carlsbad making up 40 percent of the active inventory.

Short-sales, ever the oxymoron, are averaging 155 days on market to sell.Short sale buyers often have flexible living situations (renting month-to-month)

or investors with no immediate need to close. And there are rewards for those who wait the 3-6 months for bank approval.

Short-sale homes often are discounted off market between 3 percent to as much as 8 percent.

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Real estate brokers are noticing a shift in the San Diego real estate market. Many areas of the county have fewer homes for sale than in previous months. Professionals call this “inventory restriction,” and it is having a noticeable effect the Carls-bad market.

An increase in the number of home buyer showings per avail-able home. Average time to sell in the current market for non-short sale property has dropped by 33 percent to 60 days average market time. Brokers are finding multiple offers more common on their desir-able listings, with the seller achiev-ing near 99 percent of their asking price.

Although it is much too early to call this the end to a long and brutal

down real estate market, any signs of vitality has to be embraced by homeowners looking to make a move up, relocate or downsize their current obligation.

As famous real estate billionaire Sam Zell will remind those who ask about the nation’s real estate

market: “Real estate is all supply and demand.”

In the $900,000-and-under sin-gle-family residential home market in Carlsbad, supply is, for the time being, tight.

Inventory levels for non-dis-tressed properties are between 3.5 months and 4.5 months of avail-able homes. This is a low level. This has helped to reduce market time and helped owners secure much of their asking prices. Several dynam-ics have helped reduce inventory in early 2012.

Seasonally, the winter real estate market (October to December) often has fewer listed for-sale. December and January saw steady buying activ-ity thanks to corporate relocation, low mortgage rates and reduced

winter prices. This bulk of the home buying

activity is of homes priced under $900,000, with the average Carls-bad home sold between November and January at $600,000.

This area of the market is seeing strong demand and readily-available financing. Carlsbad homes priced above $1 million are considered within the luxury home market, and the luxury market remains at standstill. In the past 90 days, only two homes have sold above $1 mil-lion, with two under contract. This leaves almost 30 months of unsold property in Carlsbad.

Home buyers in today’s real estate market should be excited at the opportunity to purchase a home at record high levels of

affordability. The Housing Afford-ability Index (California Associa-tion of Realtors) ranks the current San Diego market a 42, a number that hasn’t been seen in San Diego since 1994 and 1998 (both histori-cally considered excellent times to buy real estate).

To give perspective, during the height of the market in 2005, San Diego got as low as an eight in the index. Carlsbad will see more homes come on the market in the coming months. Buyers should take the opportunity to personally view homes (less window shopping via the Internet) and get a feel for the area and neighborhood in which they will want to live.

Reach Lund at tyson@lundteam.com

REal ESTaTE UPDaTE

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How inventory restriction affects the local market

Major changes made to vA financingSan Diego now has new VA loan limits

for 100 percent financing of $477,000 for 2012.

However, VA has changed and approved lenders are now able to borrow up to $1 million for VA loans. The borrower just has to put down 25 percent of the difference between the sales price and the county limit.

For instance, on a $700,000 property, the down payment required would be $55,750 ($700,000 sales price minus $477,000 county max loan amount times 25 percent = $55,750 down payment).

This is less than 10 percent down and no PMI (Private Mortgage Insurance)! A powerful change and a great alternative to conventional financing that would require 20 percent down on this priced home, as well as avoiding more than $650 per month for FHA.

VA has also become more lenient in their qualifying guidelines, including debt to income ratios and credit score requirements.

If you have ever served in the military, the new VA changes could be very powerful in your home search.

Fixed mortgage rates continue to fallAverage 30-year fixed mortgage rates

moved down to a record 3.88 percent at the end of January.

These historically low rates are helping make real estate less expensive and are pushing affordability to an all time high. Real estate investors are cheering low rates, which are enabling the investors to achieve abnormal returns of 15 percent to 30 per-cent returns.

Home builders are also cheering low rates. Investors are filling the void of

traditional buyers in a down economy by snatching up available foreclosures and short-sales at reduced prices. This helps soak up the worrisome “shadow inven-tory” and glut of homes left over from boom year speculation. After years of record low-building starts, some experts worry that some cities will not have the future inventory necessary to meet future demand. These areas may see a sharp increase in homes prices when supply no longer meets demand.

Photo by Garrett Lund

FEBRUaRy 2012 19

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INTRODUCING THE NEW CBJ

We’ve given a major facelift to our monthly publication. We’ve also added a digital edition that allows you to experience the paper online.

ALL NEW Digital Edition!

Experience our paper online at www.carlsbad.org.

M E M B E R M A R K E T-P L A C E

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