caring, sharing, and building business together (c3 marketing conference)
TRANSCRIPT
Caring, Sharing, and Building Business
Together
Design:Culture:Mind
“Learn how to see. Realize that everything connects to everything else.”
Leonardo da Vinci
“Mobile is eating the world.”
Benedict Evans, Andreessen Horowitz
More people on earth have access to cell phones than toilets.
Out of the world's estimated 7 billion people, 6 billion have access to mobile phones.
Source: United Nations, 2015
1/3 have smartphones
Source: http://www.slideshare.net/a16z/mobile-is-eating-the-world-40841467
2 to 3x more smartphones than PCs by 2020
Personal Taken everywhere Frictionless access Sensors, cameras Location Payment Social platform Much easier to use
10x the opportunity
Mobile leverage Increased sophistication is as important as scale
X =
vs.
140,000 13
Source: WhatsApp
WhatsApp: 7.2 trillion messages a year.
(with just 30 engineers)
Surce: http://www.huffingtonpost.ca/2015/04/01/uberization-uber-of-everything_n_6971752.html
“Many industry watchers believe the phenomenon – combining realtime data, mobile payments, instant gratification and dynamic pricing – is the beginning of a technologically-driven economic shift, an on-demand revolution that will “Uberize” the entire economy.”
Huffington Post
http://zityperks.com/yvetteromero/Uber-of-Everything-market-size-graph.png
“We used to live in a world where there are people, private citizens, a world where there are businesses, and now we’re living in a world where people can become businesses in 60 seconds.”
Brian Chesky
But, how can we build businesses
together?
G.R.O.W.
1. Growth-driven and productive
2. Radical working practices
3. Open communities
4. Working smarter
1. Growth-driven and productive
The new business modus operandi is about open communications, reduced cost of ownership, and increased ability to perform.
Hire key consultants vs. agencies.
Collaborative content, video, text, and chat platforms.
On-demand (and cloud-based) business services, cars, bikes, accommodation, office space, resources and public transport.
Businesses are agile and have many ‘micro-pivots’
1. Growth-driven and productive
2. Radical working practices
New ideas / new practices
Adoption of design thinking practices
A hacker ethos to drive cost efficiency
‘Traditional’ does not exist and new organization structures and experimented with
Learn on the fly with ‘plug-in experts’
Mind, body, spirituality, and love.
2. Radical working practices
“When you’re an entertainment company that’s spent the last decade going out of its way to recruit the most intelligent, innovative, talented people on Earth, telling them to sit at a desk and do what they’re told obliterates 99% of their value.”
Source: http://www.valvesoftware.com/company/Valve_Handbook_LowRes.pdf
VALVE desks on wheels
http://www.valvesoftware.com/company/Valve_Handbook_LowRes.pdf
Holacracy at Zappos
http://www.businessinsider.com/how-zappos-self-management-system-holacracy-works-2015-6
Holacracy is hard for some people…
14% of Zappos employees took the option to leave.
2. Radical working practices
New ideas / new practices
Adoption of design thinking practices
A hacker ethos to drive cost efficiency
‘Traditional’ does not exist and new organization structures and experimented with
Learn on the fly with ‘plug-in experts’
Mind, body, spirituality, and love.
Open your mind
http://global.kyocera.com/inamori/management/philosophy/index.html
“Elevate Our Minds”• Hearts in harmony with the "will of the universe" • Choose a loving, sincere and harmonious heart as
our basis • Draw a vision with a pure mind • Have an open mind • Always be humble • Be thankful • Always remain cheerful
Take naps…
3. Open communities
Actively create and curates online, and in-person communities.
No fear of sharing ideas, or time.
Volunteers within the community by offering on-demand access to skills and even possessions.
Plugged into online seminars and conferences.
Open to bartering.
3. Our community
http://vancouvertoollibrary.com/
Inspiration Lab
Source: http://www.designboom.com/architecture/platoon-cultural-development-platoon-kunsthalle-berlin/
Platoon
Burning Man
Crystal City
4. Working smarter
9-to-5 is a forgotten context, as is the 25 days a year vacation.
Employers are interviewed for suitability.
They operate online freelancing and using freelance sites to hire resources as and when they need them.
Salary, savings, and settling down is not an option for the majority.
4. Working smarter
http://www.remoteyear.com/follow-along/
http://time.com/3758013/why-everything-fits-one-bag/
But, what next?
Question the way that everything has
been done.
Run your business using new tools and
connect in the community without fear.
Design:Culture:Mind We grow tech companies
We share our talents & experience
We contribute to our community
We operate effectively
G.R.O.W.
“Without continual growth and progress, such words as improvement, achievement, and success have no meaning.”
Benjamin Franklin
[email protected] + 1 778 918 6446
See and download the presentation at slideshare.com/nikolasbadminton