caribbean tourism organizationbest of the caribbean new ‘bite-size’ content inspiring readers to...

Caribbean Tourism OrganizationTravel Guides Media Kit

The Caribbean Tourism Organization (CTO) is delighted to

be working with BMI Publishing to produce our new suite

of travel guides which we will use as our fulfilment and

distribution publications in our UK & European markets.

The new guides will provide consumers and the travel trade with all the

information they need when planning a trip to the Caribbean. These guides

support all of our marketing activities in the UK and Europe and there is also an

online edition of each so we can increase distribution digitally.

We are delighted to give these publications our full support and endorsement

and warmly recommend them as ideal advertising mediums. We are certain

they will be mutually beneficial and productive in the promotion of holidays to

the Caribbean.

Carol Hay

Director of Marketing UK & Europe

Showcasing the Caribbean

In print and online

Distributed to consumers - online and

telephone enquiries and to visitors at

leading UK travel shows

Distributed to the entire UK travel trade -

responsible for the majority of bookings to

the Caribbean

Distributed at travel trade shows - UK,

Germany, France, UAE, Dubai, Italy, Russia,

Spain, Scandinavia and Holland

Digital editions on Caribbean.co.uk and

travel trade website sellingtravel.co.uk

New high-impact design showcasing the

best of the Caribbean

New ‘bite-size’ content inspiring readers to

book their visit now!

Marketing packages offering great value

savings across all the publications and

opportunities for every budget

New opportunities to sponsor editorial

specific to your product or destination

Great advertising opportunities

• Display advertising including full, half

and quarter pages can be booked alone or

as part of a marketing package across all

publications

• Enhanced entries and eighth pages in

member listing section

• High profile sponsorship of Caribbean map -

available to a single sponsor

• Sponsored destination features - to showcase

your destination, presented in house style

• ‘Where to book it’ information – clearly sign-

posted call to action within features, for tour

operator sponsorship

Facts and figures

• 1 million visitors from the UK in 2014

• 90% of all UK Caribbean bookings are for

14 nights

• Over 5 million visitors from Europe to the

Caribbean in 2014, up 4.6%

• US$29.5 billion was spent in the Caribbean by

visitors in 2014, up 5%

Suite of publications

For more information contact: [email protected]

• UK and European consumers who are

interested in travelling to the Caribbean

• Travel professionals

• 35,000 print run

• Full-colour, glossy, high-quality,

A4 publication, 60 pages

• Inspirational features and holiday ideas

• November 2015 launch

• One year shelf life

Distribution breakdown:

• Consumer requests: online and by telephone

• Consumer shows and events including

Destinations - The Holiday and Travel Show

(London and Manchester), Holiday World Show

(Dublin), The London International Dive Show,

Dive (Birmingham), Wedding Shows (London,

Birmingham & Scotland)

• Trade shows and events including WTM &

Confex (London), ITB (Berlin), ILTM (France),

Arabian Travel Market (Dubai), Vakantiebeurs

(Holland), FITUR (Spain) and roadshows (UK, Italy,

France, Russia, Scandinavia & Holland)

• CTO’s own database

• Travel professionals via Selling Travel

The Caribbean is a dream destination for so many European travellers and readers can look

for inspiration to plan their holiday using plenty of advice on where to stay and where to go

Individual publications


• UK and European consumers with an interest

in diving in the Caribbean

• 5,000 print run



• Inspirational features on dive

sites, marine life and much,

much more

• Top tips from dive experts

• February 2016 launch

• Two year shelf life



• Consumer dive shows including The London

Intl. Dive Show, Dive (Birmingham), Destinations

-The Holiday and Travel Show (London and

Manchester), Holiday World Show (Dublin).






Whether a dive enthusiast or a total beginner, this guide shows readers that the Caribbean is

the best place in the world to dive, and gives them everything they need to plan their trip

Your Guide to

CARIBBEAN DIVING

Your Guide to

THE CARIBBEAN

• UK and European consumers with interest in

a Caribbean wedding or honeymoon

• 5,000 print run



• Inspirational features on the Caribbean’s

many romantic places

• June 2016 launch

• Two year shelf life



• Consumer shows and events including

Wedding Shows (London, Birmingham, Kent &

Scotland), Destinations -The Holiday and Travel

Show (London and Manchester).






There is nowhere comparable to the Caribbean to marry, re-affirm vows or honeymoon -

brides and grooms-to-be use this guide to plan and book their perfect trip

Individual publications


• UK and European meeting and event

organisers

• 5,000 print run



• Inspirational features on incentive itneraries,

business facilities from conference centres to

smaller properties, along with leisure options

for that all important free time

• September 2016 launch

– Caribbean month

• Three year shelf life


• Trade requests: online and by telephone

• Mice shows, bespoke Caribbean MICE events

and workshops including Confex (London), The

Meetings show (London)






• CTO database

Promoting the concept of meetings and incentives in the Caribbean, this guide shows why

the Caribbean should be front of mind when considering destinations and venues

Your Guide to

CARIBBEAN MEETINGS AND INCENTIVES

Your Guide to

CARIBBEAN WEDDINGS AND HONEYMOONS

Marketing PackagesALL FOUR PUBLICATIONS

Display advertising: Full page £10,850

Half page £5,970

Quarter page £3,285

Eighth page £1,800

Sponsored editorial: Caribbean map (single sponsor) £5,445

Destination sponsored editorial (templated in house style): Single page destination feature £5,445

Double page destination feature £9,800

MIX AND MATCH PUBLICATIONS

• Book any two guides, any combination of sizes, and receive a 10% discount

• Book any three guides, any combination of sizes, and receive a 15% discount

Individual PublicationsYOUR GUIDE TO THE CARIBBEAN


Half page £3,495

Quarter page £1,925

Eighth page £1,060

Outside back cover £7,300

Inside front/inside back cover £6,990

Member listings section: (available to CTO Members only) Eighth page £795

Enhanced entry (including 25 words and a logo) £455


Tour operator sponsored editorial: (templated in house style) Where to book it’ panel £895

Destination sponsored editorial: (templated in house style) Single page destination feature £3,195


YOUR GUIDE TO CARIBBEAN DIVING


Half page £970

Quarter page £535

Eighth page £295





Sponsored editorial: Caribbean map (single sponsor) £885

Tour operator sponsored editorial: (templated in house style) Where to book it’ panel £250

Destination sponsored editorial: (templated in house style) Single page destination feature £885


Rates and deadlines


YOUR GUIDE TO CARIBBEAN WEDDINGS & HONEYMOONS


Half page £1,375

Quarter page £755

Eighth page £415






Tour operator sponsored editorial (templated in house style): Where to book it’ panel £360

Destination sponsored editorial (templated in house style): Single page destination feature £1,250


YOUR GUIDE TO CARIBBEAN MEETINGS & INCENTIVES


Half page £1,620

Quarter page £890

Eighth page £490





Sponsored editorial: (templated in house style) Caribbean map (single sponsor) £1,250

Where to book it’ panel £420

Destination sponsored editorial: (templated in house style) Single page destination feature £1,475


Deadlines

Rates and deadlines

YOUR GUIDE TO THE CARIBBEAN 2016

Booking deadline: September 8, 2015

Copy deadline: October 7, 2015

Publication date: November 2015

YOUR GUIDE TO CARIBBEAN DIVING

Booking deadline: December 18, 2015

Copy deadline: February 12, 2016

Publication date: February 2016

YOUR GUIDE TO CARIBBEAN WEDDINGS & HONEYMOONS

Booking deadline: March 25, 2016

Copy deadline: May 10, 2016

Publication date: June 2016

YOUR GUIDE TO CARIBBEAN MEETINGS AND INCENTIVES

Booking deadline: June 24, 2016

Copy deadline: August 12, 2016

Publication date: September 2016

YOUR GUIDE TO THE CARIBBEAN 2017

Booking deadline: September 3, 2016

Copy deadline: October 12, 2016

Publication date: November 2016


Caribbean Tourism Organization:

T: 44 0208 948 0057

Carol Hay

Director of Marketing UK & Europe

[email protected]

Lorraine Grant

Project Manager

[email protected]

BMI Publishing:

T: 44 (0)20 8649 7233

Steve Hartridge

Editorial Director

[email protected]

Sally Parker

Publisher

[email protected]

Contact us:

The CTO UK Chapter is a private and public sector partnership where individuals connected with selling and providing travel services in the Caribbean, work together to develop greater awareness of the region and look to maximise opportunities for members.

If you are involved with Caribbean Travel in the UK and European markets, then joining the Caribbean Tourism Organization (CTO) UK Chapter is a must. With fantastic benefits including training, networking and marketing, the CTO provides members with invaluable opportunities and activities.

For more information: Contact Anne McGonigle, UK Chapter [email protected]

Membership & Contacts

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