caren magill unresume & professional story
TRANSCRIPT
I am a Marketing Professional with expertise
in social media & social marketing. I also happen to
know a lot about the psychology behind it.
Like Bill Gates, I decided to head to India for a while, before embarking on the next phase of my career.
While there I traveled the Himalayans,studied yoga in an ashram and repeatedly suffered from food poisoning.
When I came back I started a small marketing consulting business. I later acquired Ladies Who Launch LA and OC to
expand my services.
Starting conversations on Twitter
Creating and presenting workshops on using social media for small businesses
Presenting to audiences on the merits of entrepreneurship
Podcasting member stories to educate dreamers into action
Developing a community on Facebook
Creating videos to show off our advocates and our brand
Over the next 14 months I grew that business by:
In July 2010 I sold my company.
While I enjoyedbeing an entrepreneur, I missed the collaborative
energy of working with others.
I wanted to learn how to influence the behaviors of
citizens, consumers
and voters using media &
psychology.
So I studied the science behind
how humans react and respond to mediated content.
Positive Psychology
Knowing how to structure content so that is most appealing to a
particular audience.
Cognitive Psychology
Understanding how people think, recall and make judgements or decisions about messaging and
visual display.
Social Psychology
Understanding what motivates people to take action, adopt a
behavior or self-identify with particular groups.
The key thing I learned was how to influence a social cause, political agenda or brand strategy
\
...by telling a compelling
story.
So over the course of my career, I’ve picked up some pretty cool skills.
Strategy and Management:
Project Management (especially cross-functional teams)
Strategic Planning
Vendor Management
Event Management (especially online stuff)
Digital Media:
Social Media/Community
Management
Vlogging, Blogging & Podcasting
Analytics and Progress Reporting
Razzle Dazzle:
Presenting & Public Speaking
Program Development
Applying psychological principles of influence to
campaign strategy.
Mind Control (just kidding.....sort of)
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More specifically, a
company or agency that is
interested in leveraging
brand equity to promote pro-social
change in the areas of
public health, environmental conservation,
and/or conscious consumerism.
Because 83% of Americans
wish more of theproducts, services and retailers they use would support
causes, and 80% of mothers and Millennials
will switch brands to support
those companies that do.
~2010 Cause Evolution Study
Would you like to explore how your
brand can make a difference while improving the bottom line?
Then let’s talk!
You can reach me at:[email protected]
Follow me: @carenmagill
Read more about me at www.BrandingSocialChange.com
or just google me.
Pst...stay tuned for credits!
samantids http://www.flickr.com/photos/samantids/
Mike Grenville http://www.flickr.com/photos/mikegrenville/
maios http://www.flickr.com/photos/23213511@N04/
Ben Heine http://www.flickr.com/photos/benheine/4154951890/sizes/o/in/photostream/
Photo Credits: All attributable to Flickr
Dave Ward Photography http://www.flickr.com/photos/daveward/