careertech.k12.wv.uscareertech.k12.wv.us/documents/csoalignmentmatrixma… · web viewthe...
TRANSCRIPT
Embedded Credit – Content Standards and Objectives Alignment Template
Marketing Essentials 0422Marketing Applications 0425Business and Marketing Essentials 1439Hospitality and Tourism Marketing 0437
Teachers and Administrators who completed the template: Heidi Cole and Neil Byrge
Recommendation that embedded credit be awarded: Yes No □ Provide rationale for decision:
The Marketing Management Cluster of BM.31, BM.32, and BM.33 are included throughout all four courses which pertain to literacy standards.
BM.31 Students will demonstrate knowledge of literacy and numeracy skills required to solve complex problems, real-world problems associated with their career/technical content area, and improve their thinking and reasoning skills
BM.32 Students will utilize a variety of technical sources (e.g. Internet, manuals, journals, directions, reports, etc.) to complete career/technical assignments and projects
BM.33 Students will demonstrate writing skills required to complete career/technical assignments and projects.Embedded Credit Course Standards and Objectives
(Transition English Language Arts for Seniors)
Alignment to Host Course Standards and Objectives
Content Alignment How Standards and/or objectives that do not have strong alignment
will be delivered
Strong Alignment
Moderate Alignment
Weak or No
AlignmentELA.T.1 Cite strong and thorough textual evidence to support analysis of what the literary text says explicitly as well as inferences drawn from the text, including determining where the literary text leaves matters uncertain.
0422 Marketing EssentialsCM:001 Explain the nature and scope of channel management
CM:002 Explain the relationship between customer service and channel management
XStudents utilize various texts both print and online. Incorporation of Shakespeare to meet the standard.Students use analogies, short stories, fables, and case studies to meet the
CM:004 Describe the use of technology in the channel management function
CM:005 Explain legal considerations in channel management
CM:006 Describe ethical considerations in channel management
CR:004 Demonstrate a customer-service mindset
CR:007 Interpret business policies to customers/clients
IM:025 Explain the role of ethics in marketing-information management
IM:281 Describe options businesses use to obtain marketing-research data
IM:284 Describe methods used to design marketing research studies
MK:001 Explain marketing and its importance in a global economy
MK:002 Describe marketing functions and related activities
MP:001 Explain the concept of marketing strategies
MP:003 Explain the concept of market and market identification
standard. Examples: The Embezzler, Moneychangers, The Runaway, The Rise of Silas Lapham, The Great Gatsby, The Financier, Then We Came to the End, Dombey and Son, Empire, The Jungle, Storming Heaven, Gulliver’s Travels, and Thunder on the Mountain [Sampling of books that may be utilized]
PD:024 (CS) Explain employment opportunities in marketing
PI:002 Explain factors affecting pricing decisions
PI:015 Describe the role of business ethics in pricing
PI:017 Explain legal considerations for pricing
PM:040 Explain business ethics in product/service management
PM:206 Explain the nature of corporate branding
PR:007 Explain types of advertising media
PR:099 Describe the use of business ethics in promotion
PR:100 Describe the use of technology in the promotion function
SE:048 Explain the selling process
0425 Marketing Applications:CR:017 Explain the role of ethics in customer relationship management
EC:015 Explain the concept of organized labor and business
EC:016 Explain the nature of global trade
EC:018 Determine the impact of business cycles on business activities
EC:083 Describe the economic impact of inflation on business
EI:038 Explain ethical considerations in providing information
MK:005 Explain legal considerations and channel management
PM:207 Describe factors used by businesses to position corporate brands
0437 Hospitality and Tourism:0437.1 Students will demonstrate knowledge of target markets in the hospitality and tourism industry; marketing strategies; sales techniques; promotion strategies; financial aspects in the industry; event planning
0437.53 Students will demonstrate knowledge of economics and the impact on hospitality and tourism; legislation, taxes, and regulations in the hospitality and tourism industry
1439 Business & Marketing Essentials:EC:008 Determine the relationship between government and business
EC:070 Explain the role of business in society
PD:021 Explain the rights of workers
SM:001 Explain the concept of management
ELA.T.2 Determine two or more themes or central ideas of a literary text and analyze their development over the course of the text, including how they interact and build on one another to produce a complex account; provide an objective summary of the literary text.
0422 Marketing Essentials:CM:002 Explain the relationship between customer service and channel management
CM:004 Describe the use of technology in the channel management function
CM:005 Explain legal considerations in channel management
CM:006 Describe ethical considerations in channel management
CR:005 Reinforce service orientation through communication
CR:007 Interpret business policies to customers/clients
CR:016 Discuss the nature of customer relationship management
CR:019 Adapt communication to the cultural and social differences among clients
XStudents utilize various works of Shakespeare to plan Shakespeare Festival/Amusement Park project. Studentsl use analogies, short stories, fables and case studies to meet the standard. Examples: The Embezzler, Moneychangers, The Runaway, The Rise of Silas Lapham, The Great Gatsby, The Financier, Then We Came to the End, Dombey and Son, Empire, The Jungle, Storming Heaven, Gulliver’s Travels, and Thunder on the Mountain [Sampling of books that may be utilized]
IM:025 Explain the role of ethics in marketing-information management
IM:281 Describe options businesses use to obtain marketing-research data
IM:282 Discuss the nature of marketing research problems/issues
IM:284 Describe methods used to design marketing research studies
MK:001 Explain marketing and its importance in a global economy
MK:002 Describe marketing functions and related activities
MP:001 Explain the concept of marketing strategies
MP:003 Explain the concept of market and market identification
PD:024 Explain employment opportunities in marketing
PM:040 Explain business ethics in product/service management
PM:206 Explain the nature of corporate branding
PR:007 Explain types of advertising media
PR:099 Describe the use of business ethics in promotion
SE:048 Explain the selling process
0425 Marketing Applications:CR:017 Explain the role of ethics in customer relationship management
EC:015 Explain the concept of organized labor and business
EC:016 Explain the nature of global trade
EC:018 Determine the impact of business cycles on business activities
EC:083 Describe the economic impact of inflation on business
EI:038 Explain ethical considerations in providing information
MK:005 Explain legal considerations and channel management
PI:002 Explain factors affecting pricing decisions
PI:015 Describe the role of business ethics in pricing
PI:017 Explain legal considerations for pricing
PM:207 Describe factors used by businesses to position corporate brands
PR:252 Identify types of public relations activities
0437 Hospitality and Tourism:0437.1 Students will demonstrate knowledge of target markets in the hospitality and tourism industry; marketing strategies; sales techniques; promotion strategies; financial aspects in the industry; event planning
0437.53 Students will demonstrate knowledge of economics and the impact on hospitality and tourism; legislation, taxes, and regulations in the hospitality and tourism industry
1439 Business & Marketing Essentials:EC:008 Determine the relationship between government and business
EC:070 Explain the role of business in societyEC:104 Discuss the global environment in which businesses operate
MK:001 Explain marketing and its importance in a global economy
PD:013 Assess personal interests and skills needed for success in business
PD:021 Explain the rights of workers
SM:001 Explain the concept of management
ELA.T.3 Analyze the impact of the author's choices regarding how to develop and relate elements of a story or drama (e.g., where a story is set, how the action is ordered, and how the characters are introduced and developed).
0422 Marketing Essentials:CM:005 Explain legal considerations in channel management
CM:006 Describe ethical considerations in channel management
IM:025 Explain the role of ethics in marketing-information management
IM:282 Discuss the nature of marketing research problems/issues
MK:001 Explain marketing and its importance in a global economy
PD:024 Explain employment opportunities in marketing
PI:002 Explain factors affecting pricing decisions
PI:015 Describe the role of business pricing and ethics
PI:017 Explain legal considerations for pricing
PM:040 Explain business ethics in product/service management
PR:099 Describe the use of business
XShakespeare Festival/Amusement Park project fulfills this standard.
Students use analogies, short stories, fables and case studies to meet the standard. Examples: The Embezzler, Moneychangers, The Runaway, The Rise of Silas Lapham, The Great Gatsby, The Financier, Then We Came to the End, Dombey and Son, Empire, The Jungle, Storming Heaven, Gulliver’s Travels, and Thunder on the Mountain [Sampling of books that may be utilized]
ethics in promotion
PR:388 Explain the use of storytelling in marketing
SE:106 Explain business ethics in selling
SE:108 Describe the nature of selling regulations
0425 Marketing Applications:CR:017 Explain the role of ethics in customer relationship management
EC:015 Explain the concept of organized labor and business
EC:016 Explain the nature of global trade
EC:045 Discuss the impact of culture and social issues on global trade
EC:070 Explain the role of business in society
EC:082 Discuss the impact of a nation’s unemployment rates
EC:083 Describe the economic impact of inflation on business
EI:038 Explain ethical considerations in providing information
EI:062 Demonstrate negotiation skills
MK:002 Describe marketing functions and related activities
MK:014 Explain factors that influence customer/client/business buying behavior
MK:019 Demonstrate connections between company actions and results
PM:207 Describe factors used by businesses to position corporate brands
SE:359 Discuss motivational theories that impact buying behavior
0437 Hospitality and Tourism:0437.1 Students will demonstrate knowledge of target markets in the hospitality and tourism industry; marketing strategies; sales techniques; promotion strategies; financial aspects in the industry; event planning
0437.53 Students will demonstrate knowledge of economics and the impact on hospitality and tourism; legislation, taxes, and regulations in the hospitality and tourism industry
1439 Business & Marketing Essentials:EC:104 Discuss the global environment in which businesses
operate
MK:001 Explain marketing and its importance in a global economy
PD:021 Explain the rights of workers
SM:001 Explain the concept of management
ELA.T.4 Cite strong and thorough textual evidence to support analysis of what the informational text says explicitly as well as inferences drawn from the text, including determining where the informational text leaves matters uncertain.
0422 Marketing Essentials:CM:001 Explain the nature and scope of channel management
CM:002 Explain the relationship between customer service and channel management
CM:004 Describe the use of technology in the channel management function
CR:004 Demonstrate a customer-service mindset
CR:007 Interpret business policies to customers/clients
EC:070 Explain the role of business in society
IM:281 Describe options businesses use to obtain marketing-research data
IM:282 Discuss the nature of marketing research problems/issues
X
Students utilize various informational texts both in print and online on numerous topics such as business plans, customer relations, management styles, market planning, product promotion, selling etc.
Students will use analogies, short stories, fables and case studies to meet the standard.
IM:284 Describe methods used to design marketing research studies
MK:001 Explain marketing and its importance in a global economy
MK:002 Describe marketing functions and related activities
MK:005 Explain legal considerations and channel management
MP:001 Explain the concept of marketing strategies
MP:003 Explain the concept of market and market identification
PD:024 Explain employment opportunities in marketing
PI:002 Explain factors affecting pricing decisions
PI:017 Explain legal considerations for pricing
PM:206 Explain the nature of corporate branding
PM:207 Describe factors used by businesses to position corporate brands
PR:007 Explain types of advertising media
PR:099 Describe the use of business ethics in promotion
PR:100 Describe the use of technology in the promotion function
SE:048 Explain the selling process
0425 Marketing Applications:CR:016 Discuss the nature of customer relationship management
EC:015 Explain the concept of organized labor and business
EC:016 Explain the nature of global trade
EC:018 Determine the impact of business cycles on business activities
EC:083 Describe the economic impact of inflation on business
0437 Hospitality and Tourism:0437.1 Students will demonstrate knowledge of target markets in the hospitality and tourism industry; marketing strategies; sales techniques; promotion strategies; financial aspects in the industry; event planning
0437.53 Students will demonstrate knowledge of economics and the impact on hospitality and tourism; legislation, taxes, and regulations in
the hospitality and tourism industry
1439 Business & Marketing Essentials:EC:008 Determine the relationship between government and business
EC:104 Discuss the global environment in which businesses operate
MK:001 Explain marketing and its importance in a global economy
PD:021 Explain the rights of workers
SM:001 Explain the concept of management
ELA.T.5 Determine two or more central ideas of an informational text and analyze their development over the course of the text, including how they interact and build on one another to provide a complex analysis; provide an objective summary of the informational text.
0422 Marketing Essentials:CM:001 Explain the nature and scope of channel management
CM:002 Explain the relationship between customer service and channel management
CM:004 Describe the use of technology in the channel management function
CM:005 Explain legal considerations in channel management
EC:015 Explain the concept of organized labor and business
X Students utilize various informational texts both in print and online on numerous topics such as business plans, customer relations, management styles, market planning, product promotion, selling etc.
EC:016 Explain the nature of global trade
EC:070 Explain the role of business in society
EC:083 Describe the economic impact of inflation on business
IM:281 Describe options businesses use to obtain marketing-research data
IM:282 Discuss the nature of marketing research problems/issues
IM:284 Describe methods used to design marketing research studies
MK:001 Explain marketing and its importance in a global economy
MK:002 Describe marketing functions and related activities
MK:005 Explain legal considerations and channel management
MP:001 Explain the concept of marketing strategies
MP:003 Explain the concept of market and market identification
MP. 007 Explain the nature of marketing plans
MP. 008 Explain the role of situation analysis
PD:024 Explain employment opportunities in marketing
PI:002 Explain factors affecting pricing decisions
PI:017 Explain legal considerations for pricing
PM:206 Explain the nature of corporate branding
PM:207 Describe factors used by businesses to position corporate brands
PR:007 Explain types of advertising media
PR:099 Describe the use of business ethics in promotion
PR:100 Describe the use of technology in the promotion function
SE:048 Explain the selling process
0437 Hospitality and Tourism:0437.1 Students will demonstrate knowledge of target markets in the hospitality and tourism industry; marketing strategies; sales techniques; promotion strategies; financial aspects in the industry; event planning
0437.53 Students will demonstrate knowledge of economics and the impact on hospitality and tourism; legislation, taxes, and regulations in the hospitality and tourism industry
1439 Business & Marketing Essentials:PD:021 Explain the rights of workers
SM:001 Explain the conceptELA.T.6 Analyze a complex set of ideas or sequence of events and explain how specific individuals, ideas, or events interact and develop over the course of the informational text and media.
0422 Marketing Essentials:CM:001 Explain the nature and scope of channel management
CM:005 Explain legal considerations in channel management
CO:057 Analyze company resources to ascertain policies and procedures
CR:007 Interpret business policies to customers/clients
IM:284 Describe methods used to design marketing research studies
IM:286 Describe types of scales (including rating scales such as Likert scales, semantic differential scales, behavior intention scales, and ranking scales such as paired comparison, forced choice, and comparative scale
MK:001 Explain marketing and its importance in a global economy
XBusiness Plans, Marketing Plans, and executive summaries.
MK:001 Explain marketing and its importance in a global economy
PI:002 Explain factors affecting pricing decisions
PI:017 Explain legal considerations for pricing
PM:021 Explain the nature of product/service branding
PM:042 Describe factors used by marketers to position products/services
SE:108 Describe the nature of selling regulations
0425 Marketing Applications:EC:016 Explain the nature of global trade
EC:070 Explain the role of business in society
EC:072 Describe the nature of taxes
EC:084 Explain the economic impact of interest-rate fluctuations
EC:100 Describe the determinants of exchange rates and their effects on the domestic economy
IM:062 Explain techniques for processing marketing data
MP:008 Explain the role of situation analysis in the marketing planning process
0437 Hospitality and Tourism:0437.1 Students will demonstrate knowledge of target markets in the hospitality and tourism industry; marketing strategies; sales techniques; promotion strategies; financial aspects in the industry; event planning
0437.53 Students will demonstrate knowledge of economics and the impact on hospitality and tourism; legislation, taxes, and regulations in the hospitality and tourism industry
1439 Business & Marketing Essentials:EC:008 Determine the relationship between government and business
EC:104 Discuss the global environment in which businesses operate
PD:013 Assess personal interests and skills needed for success in business
PD:020 Analyze employer expectations in the business environment
PD:021 Explain the rights of workers
SM:001 Explain the concept of management
ELA.T.7 Determine the meaning of words and phrases as they are used in a variety of literary texts, including figurative and connotative meanings; analyze the impact of specific word choices on meaning and tone, including words with multiple meanings or language that is particularly fresh, engaging, or beautiful. (Include Shakespeare as well as other authors.)
0422 Marketing Essentials:CM:001 Explain the nature and scope of channel management
CM:006 Describe ethical considerations in channel management
IM:284 Describe methods used to design marketing research studies (descriptive, exploratory, and casual)
MK:002 Describe marketing functions and related activities
0425 Marketing Essentials:CR:018 Describe the use of technology in customer relationship management
EC:015 Explain the concept of organized labor and business
EC:017 Explain the concept of Gross Domestic Product
EC:023 Explain the impact of the law of diminishing returns
EC:072 Describe the nature of taxes
EC:084 Explain the economic impact of inter-rate fluctuations
EC:100 Describe the determinants of exchange rates and their effects on the
XStudents meet this standard in regard to informational and literary texts by utilizing the Shakespeare Festival/Amusement Park unit, but also other literary texts such as The Embezzler, Moneychangers, The Runaway, The Rise of Silas Lapham, The Great Gatsby, The Financier, Then We Came to the End, Dombey and Son, Empire, The Jungle, Storming Heaven, Gulliver’s Travels, and Thunder on the Mountain.
domestic economy
FI:093 Explain the nature of balance sheets
FI:094 Describe the nature of income statements
MK:002 Describe marketing functions and related activities
MK:014 Explain factors that influence customer/client/business buying behavior
0437 Hospitality and Tourism:0437.1 Students will demonstrate knowledge of target markets in the hospitality and tourism industry; marketing strategies; sales techniques; promotion strategies; financial aspects in the industry; event planning
0437.53 Students will demonstrate knowledge of economics and the impact on hospitality and tourism; legislation, taxes, and regulations in the hospitality and tourism industry
1439 Business & Marketing Essentials:EC:005 Explain the principles of supply and demand
EC:013 Explain the concept of productivity
FI:085 Explain the concept of accounting
FI:354 Explain the role of finance in business
SM:001 Explain the concept of management
Marketing Cluster:IM:419 Describe the regulation of marketing-information management
ELA.T.8 Analyze how an author's choices concerning how to structure specific parts of a literary text (e.g., the choice of where to begin or end a story, and the choice to provide a comedic or tragic resolution) contribute to its overall structure and meaning as well as its aesthetic impact.
0422 Marketing Essentials:CM:001 Explain the nature and scope of channel management
CR:001 Identify company’s brand promise
CR:007 Interpret business policies to customer/clients
CR:019 Adapt communication to the cultural and social differences among clients
IM:001 Explain the nature and scope of the marketing-information management function
IM:282 Discuss the nature of marketing research problems/issues
MK:002 Describe marketing functions and related activities
X
Students meet this standard in regard to informational texts, but more needs to be enhanced with the use of not only Shakespeare Festival/Amusement Park unit, but other literary texts such as The Embezzler, Moneychangers, The Runaway, The Rise of Silas Lapham, The Great Gatsby, The Financier, Then We Came to the End, Dombey and Son, Empire, The Jungle, Storming Heaven, Gulliver’s Travels, and Thunder on the Mountain among others listed in Evidence document.
PM:206 Explain the nature of corporate branding
SE:017 Explain the nature and scope of the selling function
0425 Marketing Applications:EC:015 Explain the concept of organized labor and business
EC:016 Explain the nature of global trade
EC:045 Discuss the impact of culture and social issues on global trade
EC:082 Discuss the impact of a nation’s unemployment rates
MK:019 Demonstrate connections between company actions and results
0437 Hospitality and Tourism:0437.1 Students will demonstrate knowledge of target markets in the hospitality and tourism industry; marketing strategies; sales techniques; promotion strategies; financial aspects in the industry; event planning
0437.53 Students will demonstrate knowledge of economics and the impact on hospitality and tourism; legislation, taxes, and regulations in the hospitality and tourism industry
1439 Business & Marketing Essentials:EC:001 Describe the concepts of economics and economic activities
EC:007 Explain the types of economic systems
EC:012 Explain the concept of competition
EC:070 Explain the role of business in society
EC:103 Explain the organizational design of businesses
EC:105 Describe factors that affect the business environment
EC:107 Explain how organizations adapt to today’s markets
MK:001 Explain marketing and its importance in a global economy
PD:126 Explain the need for innovation skills
SM:001 Explain the concept of management
Marketing Cluster:PR:388 Explain the use of storytelling in marketing
ELA.T.9 Determine the 0422 Marketing Essentials: Students meet this standard
meaning of words and phrases as they are used in an informational text, including figurative, connotative, and technical meanings; analyze how an author uses and refines the meaning of a key term or terms over the course of a text (e.g., how Madison defines faction in Federalist No. 10).
CM:001 Explain the nature and scope of channel management
CM:006 Describe ethical considerations in channel management
CR:001 Identify company’s brand promise
IM:184 Identify information monitored for marketing decision-making
IM:284 Describe methods used to design marketing research studies (descriptive, exploratory, and casual)
MK:002 Describe marketing functions and related activities
0425 Marketing Applications:CR:018 Describe the use of technology in customer relationship management
EC:015 Explain the concept of organized labor and business
EC:017 Explain the concept of Gross Domestic Product
EC:023 Explain the impact of the law of diminishing returns
EC:072 Describe the nature of taxes
EC:084 Explain the economic impact of inter-rate fluctuations
X in regard to informational texts, but more needs to be enhanced with the use of not only Shakespeare Festival/Amusement Park unit, but other literary texts.
EC:100 Describe the determinants of exchange rates and their effects on the domestic economy
FI:093 Explain the nature of balance sheets
FI:094 Describe the nature of income statements
MK:002 Describe marketing functions and related activities
MK:014 Explain factors that influence customer/client/business buying behavior
PM:127 Identify methods/techniques to generate a product idea
0437 Hospitality and Tourism:0437.1 Students will demonstrate knowledge of target markets in the hospitality and tourism industry; marketing strategies; sales techniques; promotion strategies; financial aspects in the industry; event planning
0437.53 Students will demonstrate knowledge of economics and the impact on hospitality and tourism; legislation, taxes, and regulations in the hospitality and tourism industry
1439 Business & Marketing Essentials:
EC:002 Distinguish between economic goods and services
EC:005 Explain the principles of supply and demand
EC:013 Explain the concept of productivity
FI:085 Explain the concept of accounting
FI:354 Explain the role of finance in business
SM:001 Explain the concept of management
Marketing Cluster:IM:419 Describe the regulation of marketing-information management
ELA.T.10 In informational text, analyze and evaluate the effectiveness of the structure an author uses in his or her exposition or argument, including whether the structure makes points clear, convincing, and engaging.
0422 Marketing Essentials:CM:001 Explain the nature and scope of channel management
CM:005 Explain legal considerations in channel management
CO:057 Analyze company resources to ascertain policies and procedures
CR:007 Interpret business policies to customers/clients
IM:284 Describe methods used to design marketing research studies
XStudents meet this standard by evaluating various authors’ exposition or argument in business novels, short stories, and analogies along with informational texts. Examples: The Embezzler, Moneychangers, The Runaway, The Rise of Silas Lapham, The Great Gatsby, The Financier, Then We Came to the End, Dombey and Son, Empire, The Jungle, Storming Heaven,
IM:286 Describe types of scales (including rating scales such as Likert scales, semantic differential scales, behavior intention scales, and ranking scales such as paired comparison, forced choice, and comparative scale
MK:001 Explain marketing and its importance in a global economy
PI:002 Explain factors affecting pricing decisions
PI:017 Explain legal considerations for pricing
PM:021 Explain the nature of product/service branding
PM:042 Describe factors used by marketers to position products/services
SE:108 Describe the nature of selling regulations
0425 Marketing Applications:EC:016 Explain the nature of global trade
EC:072 Describe the nature of taxes
EC:084 Explain the economic impact of interest-rate fluctuations
EC:100 Describe the determinants of exchange rates and their effects on the
and Thunder on the Mountain [Sampling of books that may be utilized]
domestic economy
IM:062 Explain techniques for processing marketing data
MP:008 Explain the role of situation analysis in the marketing planning process
0437 Hospitality and Tourism:0437.1 Students will demonstrate knowledge of target markets in the hospitality and tourism industry; marketing strategies; sales techniques; promotion strategies; financial aspects in the industry; event planning
0437.53 Students will demonstrate knowledge of economics and the impact on hospitality and tourism; legislation, taxes, and regulations in the hospitality and tourism industry
1439 Business & Marketing Essentials:NF:079 Evaluate quality and source of information
ELA.T.11 Determine an author's point of view or purpose in an informational text in which the rhetoric is particularly effective, analyzing how style and content contribute to the power, persuasiveness or beauty of the text.
0422 Marketing Essentials:CM:001 Explain the nature and scope of channel management
CM:005 Explain legal considerations in channel management
CR:007 Interpret business policies to customers/clients
XStudents will utilize various informational texts in creating research projects, writing samples, business plans, executive summaries etc. which contain rhetoric to help explain the usefulness of the text in numerous real world
CO:057 Analyze company resources to ascertain policies and procedures
IM:284 Describe methods used to design marketing research studies
IM:286 Describe types of scales (including rating scales such as Likert scales, semantic differential scales, behavior intention scales, and ranking scales such as paired comparison, forced choice, and comparative scale
MK:001 Explain marketing and its importance in a global economy
PI:002 Explain factors affecting pricing decisions
PI:017 Explain legal considerations for pricing
PM:021 Explain the nature of product/service branding
PM:042 Describe factors used by marketers to position products/services
SE:108 Describe the nature of selling regulations
0425 Marketing Applications:EC:016 Explain the nature of global trade
EC:072 Describe the nature of taxes
contexts.
EC:084 Explain the economic impact of interest-rate fluctuations
EC:100 Describe the determinants of exchange rates and their effects on the domestic economy
IM:062 Explain techniques for processing marketing data
MP:008 Explain the role of situation analysis in the marketing planning process
0437 Hospitality and Tourism:0437.1Students will demonstrate knowledge of target markets in the hospitality and tourism industry; marketing strategies; sales techniques; promotion strategies; financial aspects in the industry; event planning
0437.53 Students will demonstrate knowledge of economics and the impact on hospitality and tourism; legislation, taxes, and regulations in the hospitality and tourism industry
1439 Business & Marketing Essentials:EC:007 Explain the types of economic systems
EC:009 Explain the concept of private enterprise
EC:070 Explain the role of business in society
EC:107 Explain how organizations adapt to today’s markets
FI:354 Explain the role of finance in business
NF:083 Explain the role of information systems
PD:025 Explain employment opportunities in business
ELA.T.12 Integrate and evaluate multiple sources of information presented in different media or formats (e.g., visually or quantitatively) as well as in words in order to address a question or solve a problem.
0422 Marketing Essentials:CM:001 Explain the nature and scope of channel management
CM:002 Explain the relationship between customer service and channel management
CM:004 Describe the use of technology in the channel management function
CM:005 Explain legal considerations in channel management
CM:006 Describe ethical considerations in channel management
CR:004 Demonstrate a customer-service mindset
CR:005 Reinforce service orientation
XStudents use virtual business simulations on the computer to analyze and develop solutions for a business by incorporating critical thinking and reasoning skills by evaluating daily operations, finances, and business plans during the simulations. Reading tests are administered as part of the simulation.
through communication
CR:007 Interpret business policies to customers/clients
CR:019 Adapt communication to the cultural and social differences among clients
IM:025 Explain the role of ethics in marketing-information management
IM:282 Discuss the nature of marketing research problems/issues
IM:284 Describe methods used to design marketing research studies
IM:281 Describe options businesses use to obtain marketing-research data
MK:001 Explain marketing and its importance in a global economy
MK:002 Describe marketing functions and related activities
MK:005 Explain legal considerations and channel management
MP:001 Explain the concept of marketing strategies
MP:003 Explain the concept of market and market identification
PD:024 Explain employment opportunities in marketing
PM:040 Explain business ethics in product/service management
PM:206 Explain the nature of corporate branding
PR:007 Explain types of advertising media
PR:099 Describe the use of business ethics in promotion
PR:100 Describe the use of technology in the promotion function
SE:062 Acquire product information for use in selling
SE:048 Explain the selling process
0425 Marketing Applications:CR:016 Discuss the nature of customer relationship management
CR:017 Explain the role of ethics in customer relationship management
EC:015 Explain the concept of organized labor and business
EC:016 Explain the nature of global trade
EC:018 Determine the impact of business cycles on business activities
EC:083 Describe the economic impact of inflation on business
EI:038 Explain ethical considerations in providing information
PI:002 Explain factors affecting pricing decisions
PI:015 Describe the role of business ethics in pricing
PI:017 Explain legal considerations for pricing
PM:207 Describe factors used by businesses to position corporate brands
PR:252 Identify types of public relations activities
0437 Hospitality and Tourism:0437.1 Students will demonstrate knowledge of target markets in the hospitality and tourism industry; marketing strategies; sales techniques; promotion strategies; financial aspects in the industry; event planning
0437.53 Students will demonstrate knowledge of economics and the impact on hospitality and tourism; legislation, taxes, and regulations in
the hospitality and tourism industry
1439 Business & Marketing Essentials:NF:003 Identify ways that technology impacts business
NF:077 Assess information needs
NF:079 Evaluate quality and source of information
NF:080 Apply information to accomplish a task
ELA.T.13 By the end of grade 12, read and comprehend literature, including stories, dramas, and poetry, at the high end of the grades 11-12 text complexity range independently and proficiently.
Marketing Cluster:PR:388 Explain the use of storytelling in marketing
XMore needs to be included to meet this standard.
ELA.T.14 By the end of grade 12, read and comprehend nonfiction and other informational texts at the high end of the grades 11-12 text complexity range independently and proficiently.
0422 Marketing Essentials:CM:001 Explain the nature and scope of channel management
CM:002 Explain the relationship between customer service and channel management
CM:004 Describe the use of technology in the channel management function
CM:005 Explain legal considerations in channel management
XStudents will show high level of mastery in reading nonfiction novels, short stories, and analogies by demonstrating understanding through the use of written MLA/APA reports, class presentations, and group discussions.
CM:006 Describe ethical considerations in channel management
CR:004 Demonstrate a customer-service mindset
CR:005 Reinforce service orientation through communication
CR:007 Interpret business policies to customers/clients
CR:019 Adapt communication to the cultural and social differences among clients
IM:025 Explain the role of ethics in marketing-information management
IM:281 Describe options businesses use to obtain marketing-research data
IM:282 Discuss the nature of marketing research problems/issues
IM:284 Describe methods used to design marketing research studies
MK:001 Explain marketing and its importance in a global economy
MK:002 Describe marketing functions and related activities
MP:001 Explain the concept of marketing strategies
MP:003 Explain the concept of market and market identification
PD:024 Explain employment opportunities in marketing
PI:015 Describe the role of business ethics in pricing
PI:017 Explain legal considerations for pricing
PM:040 Explain business ethics in product/service management
PM:206 Explain the nature of corporate branding
PR:007 Explain types of advertising media
PR:099 Describe the use of business ethics in promotion
PR:100 Describe the use of technology in the promotion function
SE:048 Explain the selling process
SE:062 Acquire product information for use in selling
0425 Marketing Applications:CR:016 Discuss the nature of customer relationship managementCR:017 Explain the role of ethics in
customer relationship management
EC:015 Explain the concept of organized labor and business
EC:016 Explain the nature of global trade
EC:018 Determine the impact of business cycles on business activities
EC:083 Describe the economic impact of inflation on business
EI:038 Explain ethical considerations in providing information
PM:207 Describe factors used by businesses to position corporate brands
PR:252 Identify types of public relations activities
0437 Hospitality and Tourism:0437.1 Students will demonstrate knowledge of target markets in the hospitality and tourism industry; marketing strategies; sales techniques; promotion strategies; financial aspects in the industry; event planning
0437.53 Students will demonstrate knowledge of economics and the impact on hospitality and tourism; legislation, taxes, and regulations in the hospitality and tourism industry
1439 Business and Marketing Essentials:BL:003 Explain types of business ownership
CR:003 Explain the nature of positive customer relations
EC:003 Explain the concept of economic resources
EC:005 Explain the principles of supply and demand
EC:007 Explain the types of economic systems
EC:012 Explain the concept of competition
EC:070 Explain the role of business in society
EC:106 Explain the nature of business ethics
EC:107 Explain how organizations adapt to today’s markets
FI:085 Explain the concept of accounting
FI:354 Explain the role of finance in business
NF:083 Explain the role of information
systems
OP:017 Explain the concept of production
OP:189 Explain the nature of operations
PD:021 Explain the rights of workers
SM:001 Explain the concept of management
Marketing Cluster:MK:005 Explain legal considerations and channel management
PI:002 Explain factors affecting pricing decisions
ELA.T.15 Write arguments to support claims in an analysis of substantive topics or texts, using valid reasoning and relevant and sufficient evidence.• Introduce precise, knowledgeable claims(s); establish the significance of the claim(s); distinguish the claim(s) from alternate or opposing claim(s); and create an organization that logically sequences claim(s), counterclaims, reasons, and evidence.• Develop claim(s) and counterclaims fairly and
0422 Marketing Essentials:CM:006 Describe ethical considerations in channel management
CO:039 Write informational messages
CO:040 Write inquiries
IM:025 Explain the role of ethics in marketing-information management
PI:015 Describe the role of business ethics in pricing
PM:040 Explain business ethics in product/service managementPR:099 Describe the use of business
XStudents will read various business case studies and will write a report based upon his/her analysis of the case study. Students will determine the course of action using the five step approach to solving business problems.
thoroughly, supplying the most relevant evidence for each while pointing out the strengths and limitations of both in a manner that anticipates the audience’s knowledge level, concerns, values and possible biases.
ethics in promotion
0425 Marketing Applications:CO:031 Write persuasive messages
CO:094 Prepare simple written reports
EI:038 Explain ethical considerations in providing information
0437 Hospitality and Tourism:0437.21 Determine how cultural diversity affects the lodging industry
0437.53 Students will demonstrate knowledge of economics and the impact on the hospitality and tourism; legislation, taxes, and regulations in the hospitality and tourism industry
0437.54 Compile, analyze, and report data to explain economic phenomena and forecast market trends
0437.55 Study the socioeconomic impacts of new public policies, such as proposed legislation, taxes, services, and regulations
0437.56 Examine how tourism financially impacts the economy on both the state and national levels
0437.58 Provide advice and consultation on economic relationships to businesses, public, and private
agencies and other employers
1439 Business & Marketing Essentials:CO:053 Participate in group discussions
CO:061 Defend ideas objectively
CO:088 Select and utilize appropriate formats for professional writing
EC:003 Explain the concept of economic resources
EC:012 Explain the concept of competition
EC:070 Explain the role of business in society
EC:105 Describe factors that affect the business environment
EC:106 Explain the nature of business ethics
MK:001 Explain marketing and its importance in a global economy
Marketing Cluster:IM:481 Write marketing research proposals
ELA.T.16 Write informative/explanatory texts to examine and convey complex
0422 Marketing Essentials:CO:039 Write informational messages X
Students will develop and write business plans, marketing plans, executive
ideas, concepts, and information clearly and accurately through the effective selection, organization, and analysis of content.• Introduce a topic; organize complex ideas, concepts, and information so that each new element builds on that which precedes it to create a unified whole; include formatting (e.g., headings), graphics (e.g., figures, tables), and multimedia when useful to aid comprehension.• Develop the topic thoroughly by selecting the most significant and relevant facts, extended definitions, concrete details, quotations, or other information and examples appropriate to the audience’s knowledge of the topic.• Use appropriate and varied transitions and syntax to link the major sections of the text, create cohesion, and clarify the relationships among complex ideas and concepts.• Use precise language, domain-specific vocabulary, and techniques such as metaphor, simile, and analogy to manage the complexity of the topic.• Establish and maintain a formal style and objective tone while attending to the norms and conventions of the discipline.
CO:040 Write inquiries
CO:133 Write business letters
0425 Marketing Applications:CO:091 Write Executive Summaries
CO:094 Prepare simple written reports
IM:292 Identify sources of error in a research project
0437 Hospitality and Tourism:0437.7 Design and provide customers with brochures and publications, containing travel information, such as local customs, points of interest or foreign country regulations
0437.9 Prepare paperwork pertaining to departmental functions
0437.13 Prepare and negotiate advertising and sales contracts
0437.25 Create a menu
0437.44 Plan an event
0437.45 Inspect layouts and advertising copy and edit scripts, audio and video tapes and other promotional materials for adherence to specifications
0437.46 Plan and prepare advertising
summaries, research briefs, contact reports, white papers, pitch/sales letters, new business pitches, management reports, other reports, and create power-point presentations for their mock businesses. Students will also design and create business cards, brochures, and flyers for their business. Students will design, develop, and create the contents for a non-published website for their business.
• Provide a concluding statement or section that follows from and supports the information or explanation presented (e.g., articulating implications or the significance of the topic).
and all promotional materials to increase sales of products or services, working with customers, company officials, sales departments and advertising agencies
0437.47 Gather and organize information to plan advertising campaigns
0437.51 Compile lists describing product or service offerings
1439 Business and Marketing Essentials:CO:085 Utilize note-taking strategies
CO:087 Select and use appropriate graphic aids
CO:088 Select and utilize appropriate formats for professional writing
CO:089 Edit and revise written work consistent with professional standards
CO:090 Write professional emails
PD:029 Write a follow-up letter after job interviews
PD:030 Write a letter of application
Marketing Cluster:CO:175 Prepare contact reports
CO:176 Write management reports
CO:178 Write white papers
CO:179 Write pitch/sales letters
IM:290 Explain the nature of marketing research briefs
IM:291 Determine usefulness of marketing research briefs
IM:390 Prepare written reports for decision-making
IM:414 Write executive summary of research report
IM:481 Write marketing research proposals
PM:218 Create a product/brand plan
PM:227 Develop new-product launch plan
PM:255 Plan/manage product/brand lifecycle
PM:258 Write purchase orders
PR:271 Create briefs for outside agencies/consultants
SE:486 Write product/service proposal
SE:283 Prepare sales reportsELA.T.17 Write narratives to develop real or imagined experiences or events using effective technique, well-chosen details, and well-structured event sequences.• Engage and orient the reader by setting out a problem, situation, or observation and its significance, establishing one or multiple point(s) of view, and introducing a narrator and/or characters; create a smooth progression of experiences or events.• Use narrative techniques, such as dialogue, pacing, description, reflection, and multiple plot lines, to develop experiences, events, and/or characters.• Use a variety of techniques to sequence events so that they build on one another to create a coherent whole and build toward a particular tone and outcome (e.g., a sense of mystery, suspense, growth, or resolution.• Use precise words and phrases, effective details, and sensory language to convey a vivid picture of the experiences, events, setting, and/or characters.• Provide a conclusion that follows from and reflects on what is experienced, observed, or
0422 Marketing Essentials:CO:040 Write inquiries
0425 Marketing Applications:CO:094 Prepare simple written reports
0437 Hospitality and Tourism:0437.15 Perform marketing and public relations activities
0437.43 Students will demonstrate knowledge of promotion strategies
0437.44 Plan event
0437.46 Plan and prepare advertising and all promotional materials to increase sales of products or services, working with customers, company officials, sales departments and advertising agencies
1439 Business & Marketing Essentials:CO:089 Edit and revise work consistent with professional standards
Marketing Cluster:CO:178 Write white papers
CO:179 Write pitch/sales letters
IM:387 Prepare diaries (e.g. product, media-use, contract)
X
Students will develop and write business plans, marketing plans, executive summaries, and create power-point presentations for their mock businesses. Students will also design and create business cards, brochures, and flyers for their business. Students will design, develop, and create the contents for a non-published website for their business.
resolved over the course of the narrative.
IM:452 Transcribe conversations/interviews
IM:304 Analyze narrative text (e.g. sorting, classifying/categorizing, identifying patterns, interpreting, selecting mechanical analysis approaches)
PR:057 Write a press release
PR:226 Create a press kit
PR:239 Create a public-relations campaign
PR:268 Create a public-service announcement
PR:388 Explain the use of storytelling in marketing
ELA.T.18 Produce clear and coherent writing in which the development, organization, and style are appropriate to task, purpose, and audience. (Grade-specific expectations for writing types are defined in Text Types and Purposes.)
0422 Marketing Essentials:CO:133 Write business letters
CO:039 Write informational messages
CO:040 Write inquiries
0425 Marketing Applications:CO:031 Write persuasive messages
CO:094 Prepare simple written reports
CO:091 Write executive summaries
XStudents will write research reports on various topics such as marketing research, international trade, economic conditions, and event planning
0437 Hospitality and Tourism0437.7 design and provide customers with brochures and publications containing travel information, such as local customs, points of interest or foreign country regulations
0437.10 identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics and cost and markup factors
0437.13 prepare and negotiate advertising and sales contracts
0437.25 Create a menu
0437.44 Plan an event
0437.45 Inspect layouts and advertising copy and edit scripts, audio and video tapes and other promotional materials for adherence to specifications
0437.46 Plan and prepare advertising and all promotional materials to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies
1439 Business and Marketing Essentials:CO:016 Explain the nature of effective
written communications
CO:061 Defend ideas objectively
CO:085 Utilize note-taking strategies
CO:086 Organize information
CO:087 Select and use appropriate graphic aids
CO:088 Select and utilize appropriate formats for professional writing
CO:089 Edit and revise written work consistent with professional standards
CO:090 Write professional emails
PD:027 Complete a job application
PD:029 Write a follow-up letter after job interviews
PD:030 Write a letter of application
PD:031 Prepare a resume
Marketing Cluster:CO:175 Prepare contact reports
CO:176 Write management reports
CO:178 Write white papers
CO:179 Write pitch/sales letters
IM:332 Create simple questionnaires (e.g. types of questions, question wording, routing, sequencing, length, layout)
IM:387 Prepare diaries (e.g. product, media-use, contract)
IM:388 Write marketing research briefs
IM:390 Prepare written reports for decision-making
IM:414 Write executive summary of research report
IM:452 Transcribe conversations/interviews
IM:481 Write marketing research proposals
PM:218 Create a product/brand plan
PM:227 Develop new-product launch plan
PM:255 Plan/manage product/brand lifecycle
PM:258 Write purchase orders
PR:057 Write a press release
PR:122 Write direct-mail letters
PR:166 Execute targeted emails
PR:226 Create a press kit
PR:239 Create a public-relations campaign
PR:268 Create a public-service announcement
PR:271 Create briefs for outside agencies/consultants
PR:345 Prepare marketing/creative briefs
PR:362 Write e-mail marketing copy
PR:368 Write copy for advertisements
PR:370 Write content for use on the website
PR:371 Write content for use in social media
PR:372 Write mobile marketing content
PR:373 Repurpose content for use in multiple platforms
SE:283 Prepare sales reports
SE:486 Write product/service proposal
ELA.T.19 Develop and strengthen writing as needed by planning, revising, editing, rewriting, or trying a new approach, focusing on addressing what is most significant for a specific purpose and audience.
0422 Marketing Essentials:CO:039 Write informational messages
CO:040 Write inquiries
CO:133 Write business letters
0425 Marketing Applications:CO:016 Explain the nature of effective written communications
CO:091 Write executive summaries
CO:094 Prepare simple written reports
0437 Hospitality and Tourism:0437.7 Design and provide customers with brochures and publications containing travel information, such as local customs, points of interest or foreign country regulations
0437.13 Prepare and negotiate advertising and sales contracts
0437.16 Formulate, direct, and coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers
1439 Business and Marketing Essentials:CO:061 Defend ideas objectively
CO:085 Utilize note-taking strategies
XStudents will strengthen writing skills through peer editing and collaborative writing projects.
CO:086 Organize information
CO:087 Select and use appropriate graphic aids
CO:088 Select and utilize appropriate formats for professional writing
CO:089 Edit and revise written work consistent with professional standards
CO:090 Write professional emails
IM:292 Identify sources of error in a research project
IM:293 Evaluate questionnaire design
Marketing Cluster:CO:175 Prepare contact reports
CO:178 Write white papers
CO:179 Write pitch/sales letters
CO:176 Write management reports
IM:304 Analyze narrative text (e.g. sorting, classifying/categorizing, identifying patterns, interpreting, selecting mechanical analysis approaches)
IM:388 Write marketing research briefs
IM:390 Prepare written reports for decision-making
IM:414 Write executive summary of research report
IM:428 Assess appropriateness of marketing research for problem/issue (research methods, sources of information, timeliness of information)
IM:481 Write marketing research proposalsPM:258 Write purchase orders
PR:057 Write a press release
PR:122 Write direct-mail letters
PR:166 Execute targeted emails
PR:226 Create a press kit
PR:239 Create a public-relations campaign
PR:268 Create a public-service announcement
PR:271 Create briefs for outside agencies/consultants
PR:272 Critique advertisements
PR:346 Proof ads
PR:362 Write e-mail marketing copy
PR:368 Write copy for advertisements
PR:369 Critique ad copy
PR:370 Write content for use on the website
PR:371 Write content for use in social media
PR:372 Write mobile marketing content
PR:373 Repurpose content for use in multiple platforms
PR:345 Prepare marketing/creative briefs
SE:067 Prepare sales presentation
SE:486 Write product/service proposal
SE:283 Prepare sales reports
ELA.T.20 Conduct short as well as more sustained research projects to answer a question (including a self-generated question) or solve a problem; narrow or broaden the inquiry when appropriate; synthesize multiple sources on the subject, demonstrating understanding of
0422 Marketing Essentials:IM:010 Explain the nature of marketing research
MK:001 Explain marketing and its importance in a global economy
MP:001 Explain the concept of marketing strategies
XStudents will complete a literature review for his/her Capstone Project. Students will use peer-reviewed articles from various databases to answer their marketing question. Students will complete an Action Research project by
the subject under investigation. PM:206 Explain the nature of corporate branding
PR:002 Explain the types of promotion
PR:007 Explain the types of advertising media
SE:017 Explain the nature and scope of the selling function
SE:048 Explain the selling process
0425 Marketing Applications:CO:094 Prepare simple written reports
CO:175 Prepare contact reports
SE:067 Prepare sales presentation
SE:119 Create a presentation software package to support sales presentation
SE:369 Conduct pre-visit research
0437 Hospitality and Tourism:0437.6 Plan, describe, arrange, and sell packages and incentives
0437.7 Design and provide customers with brochures and publications containing travel information, such as local customs, points of interest, or foreign country regulations.
0437.9 Prepare required paperwork
collecting primary data to determine if their research supports the secondary data research in their literature review.
pertaining to departmental functions0437.12 Track program budgets and expenses and campaign response rates to evaluate each campaign based on program objectives and industry norms
0437.13 Prepare and negotiate advertising and sales contracts
0437.16 Formulate, direct, and coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers
0437.20 Compare the segments of the industry: motels, hotels, conference centers, bed and breakfasts, resorts, etc.
0437.47 Gather and organize information to plan advertising campaigns
0437.55 Study the socioeconomic impacts of new public policies, such as proposed legislation, taxes, services, and regulations
0437.56 Examine how tourism financially impacts the economy on both the state and national levels
0437.59 Conduct economic or commercial surveys to identify potential markets for products or
services
1439 Business & Marketing Essentials:BL:003 Explain types of business ownership
CO:085 Utilize note-taking strategies
EC:001 Describe the concepts of economics and economic activities
EC:002 Distinguish between economic goods and services
EC:005 Explain the principles of supply and demand
EC:007 Describe the types of economic systems
EC:010 Identify factors affecting business’s profit
EC:070 Explain the role of business in society
EC:104 Discuss the global environment in which businesses operate
EC:106 Explain the nature of business ethics
MK:001 Explain marketing and its importance in a global economy
PD:021 Explain the rights of workers
SM:001 Explain the concept of management
Marketing Cluster:CO:176 Write management reports
CO:178 Write white papers
CO:179 Write pitch/sales letters
IM:332 Create simple questionnaires (e.g. types of questions, question wording, routing, sequencing, length, layout)
IM:387 Prepare diaries (e.g. product, media-use, contract)
IM:388 Write marketing research briefs
IM:390 Prepare written reports for decision-making
IM:446 Plan marketing research study
IM:481 Write marketing research proposals
PM:218 Create a product/brand plan
PM:227 Develop new-product launch plan
PM:255 Plan/manage product/brand lifecycle
PR:057 Write a press release
PR:122 Write direct-mail letters
PR:166 Execute targeted emails
PR:226 Create a press kit
PR:239 Create a public-relations campaign
PR:268 Create a public-service announcement
PR:271 Create briefs for outside agencies/consultants
PR:345 Prepare marketing/creative briefs
PR:362 Write e-mail marketing copy
PR:368 Write copy for advertisements
PR:370 Write content for use on the website
PR:371 Write content for use in social media
PR:372 Write mobile marketing content
PR:373 Repurpose content for use in multiple platforms
ELA.T.21 Gather relevant information from multiple authoritative print and digital sources, using advanced searches effectively; assess the strengths and limitations of each source in terms of the task, purpose, and audience; integrate information into the text selectively to maintain the flow of ideas, avoiding plagiarism and overreliance on any one source and following a standard format for citation.
0422 MK:001 Explain marketing and its importance in a global economy
CM:004 Describe the use of technology in the channel management function
IM:010 Explain the nature of marketing research
IM: 012 Describe the need for marketing information
IM:183 Describe the use of technology in the marketing-information management function
IM:284 Describe methods used to design marketing research studies (ie. descriptive, exploratory, and casual)
IM:419 Describe the regulation of marketing-information management
MP:001 Explain the concept of marketing strategies
PM:003 Explain the concept of product mix
PM:039 Describe the use of technology in the product/service management function
XStudents will gather information for their literature review and action research project using various sources which includes, but is not limited to, database peer reviewed articles and Google scholar peer-reviewed articles.
Students will submit their work to turnitin.com to ensure that no form of plagiarism exists in their report.
PM:040 Explain business ethics in product/service management
PR:100 Describe the use of technology in the promotion function
PR:007 Explain types of advertising media
SE:048 Explain the selling process
SE:107 Describe the use of technology in the selling function
0425 Marketing Applications:CR:018 Describe the use of technology in customer relationship management
EC:015 Explain the concept of organized labor and business
EC:016 Explain the nature of global
EC:083 Describe the economic impact of inflation on business
EC:100 Describe the determinants of exchange rates and their effects on the domestic economy
IM:292 Identify sources of error in a research project (eg response errors, interviewer errors, non-response errors, sample design)
MK:002 Describe marketing functions
and related activities
MK:014 Explain factors that influence customer/client/business buying behavior
MP:007 Explain the nature of marketing plans
SE:369 Conduct pre-visit research (eg customer’s markets/products, customer’s competitors, and competitors’ offerings)
0437 Hospitality and Tourism:0437.1 Target markets in hospitality and tourism industry; marketing strategies; sales techniques; promotion strategies; financial aspects in the industry; event planning
0437.7 Design and provide customers with brochures and publications containing travel information, such as local customs, points of interest or foreign country regulations
0437.13 Prepare and negotiate advertising and sales contracts
1439 Business & Marketing Essentials:BL:003 Explain types of business ownership
EC:001 Describe the concepts of
economics and economic activities
EC:002 Distinguish between economic goods and services
EC:005 Explain the principles of supply and demand
EC:007 Describe the types of economic systems
EC:010 Identify factors affecting business’s profit
EC:070 Explain the role of business in society
EC:104 Discuss the global environment in which businesses operate
EC:106 Explain the nature of business ethics
MK:001 Explain marketing and its importance in a global economyPD:021 Explain the rights of workers
SM:001 Explain the concept of management
Marketing Cluster:CM:004 Describe the use of technology in the channel management function
CO:057 Analyze company resources to ascertain policies and procedures
CO:088 Select and utilize appropriate formats for professional writing
IM:183 Describe the use of technology in the marketing-information management function
IM:284 Describe methods used to design marketing research studies
IM:285 Discuss the nature of sampling plansIM:332 Create simple questionnaires (e.g. types of questions, question wording, routing, sequencing, length, layout)
IM:381 Obtain information from customer databases
IM:382 Obtain marketing information from online sources (e.g. search engines, online databases, blogs, forums, listserves, web analytics, social media, geolocation services, etc.)
IM:434 Obtain marketing information from publications (e.g. newspapers, magazines—current trends, regulations, consumer issues)
MP:039 Use digital tools to aid in
market segmentation
PR:164 Explain the nature of online advertising
PR:281 Describe the use of blogging for marketing communications
PR:298 Discuss the use of podcasts/webcasts
PR:324 Explain the use of RSS feeds
PR:364 Explain the role of business websites in digital marketingPR:365 Explain the use of social media for digital marketing
PR:366 Explain the use of video/images for digital marketing
SE:369 Conduct pre-visit researchELA.T.22 Draw evidence from literary or informational texts to support analysis, reflection, and research.• Apply Transition English Language Arts for Seniors Reading standards to literature.• Apply Transition English Language Arts for Seniors Reading standards to nonfiction and other informational texts.
0422 Marketing Essentials:CM:001 Explain the nature and scope of channel management
CM:002 Explain the relationship between customer service and channel management
CM:004 Describe the use of technology in the channel management function
CM:005 Explain legal considerations in channel management
X Students will use database peer reviewed articles, magazine articles, textbooks, and approved literature to support their viewpoint in ethical debates and for their marketing research reports.
CR:004 Demonstrate a customer-service mindset
CR:005 Reinforce service orientation through communication
CR:007 Interpret business policies to customers/clients
CR:019 Adapt communication to the cultural and social differences among clients
IM:183 Describe the use of technology in the marketing-information management function
IM:281 Describe options businesses use to obtain marketing-research data
IM:282 Discuss the nature of marketing research problems/issues
IM:284 Describe methods used to design marketing research studies
IM:285 Discuss the nature of sampling plans
MK:001 Explain marketing and its importance in a global economy
MK:002 Describe marketing functions and related activities
MK:005 Explain legal considerations
and channel management
MP:001 Explain the concept of marketing strategies
MP:003 Explain the concept of market and market identification
PD:024 Explain employment opportunities in marketing
PI:002 Explain factors affecting pricing decisions
PI:017 Explain legal considerations for pricing
PM:206 Explain the nature of corporate branding
PR:007 Explain types of advertising media
PR:099 Describe the use of business ethics in promotion
PR:100 Describe the use of technology in the promotion function
SE:048 Explain the selling process
SE:062 Acquire product information for use in selling
0425 Marketing Applications:CR:016 Discuss the nature of customer
relationship management
EC:015 Explain the concept of organized labor and business
EC:016 Explain the nature of global trade
EC:018 Determine the impact of business cycles on business activities
PM:207 Describe factors used by businesses to position corporate brands
PR:252 Identify types of public relations activities
SE:369 Conduct pre-visit research
0437 Hospitality and Tourism:0437.1 Target markets in hospitality and tourism industry; marketing strategies; sales techniques; promotion strategies; financial aspects in the industry; event planning
0437.7 Design and provide customers with brochures and publications containing travel information, such as local customs, points of interest or foreign country regulations
0437.13 Prepare and negotiate advertising and sales contracts
1439 Business and Marketing
Essentials:CO:088 Select and utilize appropriate formats for professional writing
CO:089 Edit and revise written work consistent with professional standards
Marketing Cluster:CO:057 Analyze company resources to ascertain policies and procedures
EC:083 Describe the economic impact of inflation on business
IM:336 Design qualitative research study
IM:465 Develop discussion guide for a qualitative marketing-communications research study
ELA.T.23 Write routinely over extended time frames (time for research, reflection, and revision) and shorter time frames (a single sitting or a day or two) for a range of tasks, purposes, and audiences.
0422 Marketing Essentials:CO:039 Write informational messages
CO:040 Write inquiries
CO:133 Write business letters
0425 Marketing Applications:CO:091 Write executive summaries
CO:094 Prepare simple written reports
IM:292 Identify sources of error in a research project
IM:293 Evaluate questionnaire design
XStudents will write narrative, descriptive, expository, and argumentative essays for various marketing projects that pertains to ethical, decision-making, leadership styles, career choices, and marketing research.
SE:067 Prepare sales presentation
0437 Hospitality and Tourism:0437.7 Design and provide customers with brochures and publications containing travel information, such as local customs, points of interest or foreign country regulations
0437.13 Prepare and negotiate advertising and sales contracts
0437.16 Formulate, direct, and coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers
1439 Business and Marketing Essentials:CO:016 Explain the nature of effective written communications
CO:061 Defend ideas objectively
CO:085 Utilize note-taking strategies
CO:086 Organize information
CO:087 Select and use appropriate graphic aids
CO:088 Select and utilize appropriate formats for professional writing
CO:089 Edit and revise written work
consistent with professional standards
CO:090 Write professional emails
Marketing Cluster:CO:175 Prepare contact reports
CO:176 Write management reports
CO:178 Write white papers
CO:179 Write pitch/sales letters
IM:332 Create simple questionnaires (e.g. types of questions, question wording, routing, sequencing, length, layout)
IM:387 Prepare diaries (e.g. product, media-use, contract)
IM:390 Prepare written reports for decision-making
IM:414 Write executive summary of research report
IM:428 Assess appropriateness of marketing research for problem/issue (research methods, sources of information, timeliness of information)
IM:481 Write marketing research proposals
PM:218 Create a product/brand plan
PM:227 Develop new-product launch plan
PM:255 Plan/manage product/brand lifecycle
PM:258 Write purchase orders
PR:268 Create a public-service announcement
PR:057 Write a press release
PR:079 Develop an advertising campaign
PR:097 Develop promotional plan for a business
PR:122 Write direct-mail letters
PR:166 Execute targeted emails
PR:226 Create a press kit
PR:239 Create a public-relations campaign
PR:345 Prepare marketing/creative briefs
PR:362 Write e-mail marketing copy
PR:368 Write copy for advertisements
PR:370 Write content for use on the
website
PR:371 Write content for use in social media
PR:372 Write mobile marketing content
PR:373 Repurpose content for use in multiple platforms
PR:378 Develop a customer retention plan
PR:382 Develop digital marketing campaign
PR:384 Develop social media plan
PR:385 Develop a communications audit plan
SE:283 Prepare sales reports
SE:486 Write product/service proposalELA.T.24 Initiate and effectively participate in a range of collaborative discussions (one-on-one, in groups, and teacher-led) with diverse partners on grade 12 topics, texts, and issues, building on others’ ideas and expressing ideas clearly and persuasively.• Come to discussions prepared, having read and researched
0422 Marketing Essentials:CR:004 Demonstrate a customer-service mindset
CR:005 Reinforce service orientation through communication
CR:009 Handle difficult customers
CR:010 Handle customer/client complaints
XStudents will work in groups to discuss and evaluate ethical issues that occur in the workplace. Students will be given various scenarios to determine what is ethical and what is legal. Student will conduct online research from various websites and online
material under study; explicitly draw on that preparation by referring to evidence from texts and other research on the topic or issue to stimulate a thoughtful, well-reasoned exchange of ideas.• Work with peers to promote civil, democratic discussions and decision-making; set clear goals and deadlines, and establish individual roles as needed.• Propel conversations by posing and responding to questions that probe reasoning and evidence; ensure a hearing for a full range of positions on a topic or issue; clarify, verify, or challenge ideas and conclusions; and promote divergent and creative perspectives.• Respond thoughtfully to diverse perspectives; synthesize comments, claims, and evidence made on all sides of an issue; resolve contradictions when possible; and determine what additional information or research is required to deepen the investigation or complete the task.
SE:110 Establish relationship with customer/client
0425 Marketing Applications:CM:007 Explain the nature of channel-member relationships
CR:017 Explain the role of ethics in customer relationship management
EI:012 Persuade others
EI:028 Explain the nature of stress management
EI:038 Explain ethical considerations in providing information
EI:062 Demonstrate negotiation skills
MK:014 Explain factors that influence customer/client/business buying behavior
MK:019 Demonstrate connections between company actions and results
MP:007 Explain the nature of marketing plans
PM:128 Generate product ideas
PR:014 Explain the components of advertisements
PR:254 Explain how businesses can
databases. Students must present their findings to the class through the use of presentations and role play situations.
use trade-show/exposition participation to communicate with targeted audiences
SE:046 Sell good/service/idea to individuals
SE:073 Sell good/service/idea to groups
SE:112 Differentiate between consumer and organizational buying behavior
SE:369 Conduct pre-visit research (customer markets/products, customer’s competitors, and competitor’s offerings)
SE:359 Discuss motivational theories that impact buying behavior
SE:380 Explain the impact of sales cycles
SE:404 Identify emerging trends for use in selling
SE:893 Demonstrate product
SE:895 Close the sale
0437 Hospitality and Tourism:0437.1 Target markets in hospitality and tourism industry; marketing strategies; sales techniques; promotion
strategies; financial aspects in the industry; event planning
0437.4 Confer with clients to provide marketing or technical advice
0437.5 Converse with customers to determine destination, mode of transportation, travel dates, financial considerations, and accommodations required
0437.7 Design and provide customers with brochures and publications containing travel information, such as local customs, points of interest or foreign country regulations
0437.13 Prepare and negotiate advertising and sales contracts
0437.17 Negotiate contracts with vendors or distributors to manage product distribution, establishing distribution networks, or developing distribution strategies
0437.18 Meet with clients to schedule and plan details of conventions, banquets, receptions, and other functions
0437.40 Confer and cooperate and other managers to ensure coordination of hotel activities
0437.48 Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised0437.49 Train and direct workers engaged in developing and producing advertisements
0437.58 Provide advice and consultation on economic relationships to businesses, public and private agencies, and other employers
1439 Business and Marketing Essentials:PD:017 Make decisions
PD:028 Interview for a job
Marketing Cluster:CO:053 Participate in group discussions
CO:061 Defend ideas objectively
CO:114 Handle telephone calls in a businesslike manner
CM:020 Develop collaborative relationships with channel members
EI:065 Build rapport with suppliers
EI:066 Determine and respond appropriately to personality types
EI:069 Maintain composure when receiving/delivering bad news
EI:070 Manage crisis in client relationships
HR:395 Act as a liaison (e.g. between agency and others, between creative department/agency)
IM:391 Present findings orally
PR:233 Collaborate in the design of collateral materials to promote frequency/loyalty marketing program
PR:252 Identify types of public relations activities
PR:266 Collaborate in the design of slogan/taglines
PR:340 Negotiate terms with media owner
PR:341 Participate in community outreach activities
SE:395 Present an advertising campaign to clients
ELA.T.25 Integrate multiple sources of information presented in diverse formats and media (e.g., visually, quantitatively, orally) in order to make informed decisions and solve problems,
0422 Marketing Essentials:CM:004 Describe the use of technology in the channel management function
IM:183 Describe the use of technology
XStudents will use online web sites, databases, peer-reviewed articles through Google Scholar and classroom text books to complete marketing
evaluating the credibility and accuracy of each source and noting any discrepancies among the data.
in the marketing-information management function
IM:284 Describe methods used to design marketing research studies
IM:285 Discuss the nature of sampling plans
0425 Marketing Applications:PR:252 Identify types of public relations activities
SE:369 Conduct pre-visit research
0437 Hospitality and Tourism:0437.1 Target markets in hospitality and tourism industry; marketing strategies; sales techniques; promotion strategies; financial aspects in the industry; event planning
0437.7 Design and provide customers with brochures and publications containing travel information, such as local customs, points of interest or foreign country regulations
0437.13 Prepare and negotiate advertising and sales contracts
1439 Business and Marketing Essentials:CO:088 Select and utilize appropriate formats for professional writing
projects by creating power-point presentations and various written reports
CO:089 Edit and revise written work consistent with professional standards
Marketing Cluster:CO:057 Analyze company resources to ascertain policies and procedures
ELA.T.26 Evaluate a speaker's point of view, reasoning, and use of evidence and rhetoric, assessing the stance, premises, links among ideas, word choice, points of emphasis, and tone used.
0422 Marketing Essentials:CR:004 Demonstrate a customer-service mindset
CR:005 Reinforce service orientation through communication
CR:007 Interpret business policies to customers/clients
CR:009 Handle difficult customers
CR:010 Handle customer/client complaints
CR:019 Adapt communication to the cultural and social differences among clients
0425 Marketing Applications:EI:012 Persuade others
EI:038 Explain ethical considerations in providing information
EI:062 Demonstrate negotiation skills
MK:019 Demonstrate connections between company actions and results (influencing consumer buying
XStudents will prepare and deliver a sales presentation to the class using the various sales techniques and strategies to persuade members of the class that they need or want the product. A rubric will be utilized to evaluate the presenter’s effectiveness using rhetoric, tone, and word choice.
behavior, gaining market share)
SE:359 Discuss motivational theories that impact buying behavior
0437 Hospitality and Tourism:0437.4 Confer with clients to provide marketing or technical advice
0437.5 Converse with customers to determine destination, mode of transportation, travel dates, financial considerations, and accommodations required
0437.13 Prepare and negotiate advertising and sales contracts
0437.17 Negotiate contracts with vendors or distributors to manage product distribution, establishing distribution networks, or developing distribution strategies
0437.18 Meet with clients to schedule and plan details of conventions, banquets, receptions, and other functions
0437.40 Confer and cooperate and other managers to ensure coordination of hotel activities
0437.48 Confer with department heads or staff to discuss topics such as contracts, selection of advertising
media, or product to be advertised
0437.49 Train and direct workers engaged in developing and producing advertisements
0437.58 Provide advice and consultation on economic relationships to businesses, public and private agencies, and other employers
1439 Business and Marketing Essentials:CO:053 Participate in group discussions
CO:084 Employ communication styles appropriate to target audience
CO:114 Handle telephone calls in a businesslike manner
PD:017 Make decisions
PD:028 Interview for a job
Marketing Cluster:IM:391 Present findings orally
ELA.T.27 Present information, findings, and supporting evidence, conveying a clear and distinct perspective, such that listeners can follow the line of reasoning; address alternative or opposing perspectives, and determine if the organization,
0422 Marketing Essentials:CR:004 Demonstrate a customer-service mindset
CR:007 Interpret business policies to customer/clients
CR:019 Adapt communication to the
XStudents will give oral presentations about various business case studies to the class and present the information in a clear and professional format. The audience (fellow students) will use a rubric to evaluate
development, substance, and style are appropriate to purpose, audience, and a range of formal and informal tasks.
cultural and social differences among clients
0425 Marketing Applications:EI:012 Persuade others
EI:062 Demonstrate negotiation skills
PD:019 Demonstrate appropriate creativity
SE:067 Prepare sales presentation
SE:875 Demonstrate suggestion selling
SE:893 Demonstrate product
SE:895 Close the sale
0437 Hospitality and Tourism:0437.6 Plan, describe, arrange, and sell packages and incentives
0437.44 Plan an event
0437.46 Plan and prepare advertising and all promotional materials to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies
0437.47 Gather and organize information to plan advertising campaigns
each presenter’s presentation based upon the coherency and clarity. The presenter will discuss the facts and identify the problem along with the possible alternatives, then will select the best possible solution to the case along while presenting arguments to defend his/her decision.
0437.51 Compile lists describing product or service offerings
1439 Business and Marketing Essentials:CO:053 Participate in group discussions
CO:086 Organize information
CO:088 Select and utilize appropriate formats for professional writing
Marketing Cluster:IM:391 Present findings orally
PM:258 Write purchase orders
SE:111 Determine customer/client needs
SE:283 Prepare sales reports
SE:486 Write product/service proposalELA.T.28 Make strategic use of digital media (e.g., textual, graphical, audio, visual, and interactive elements) in presentations to enhance understanding of findings, reasoning, and evidence and to add interest.
0422 Marketing Essentials:CM:004 Describe the use of technology in the channel management function
IM:183 Describe the use of technology in the marketing-information management function
IM:281 Describe options businesses use to obtain marketing research data (primary and secondary research)
XStudents will create power-point presentations, IMovie trailers, brochures, and flyers to convey research found in their written marketing reports.
IM:284 Describe methods used to design marketing research studies
PI:016 Explain the use of technology in the pricing function
PM:039 Describe the use of technology in the product/service management function
PR:100 Describe the use of technology in the promotion function
SE:107 Describe the use of technology in the selling function
0425 Marketing Applications:PR:252 Identify types of public relations activities
SE:119 Create a presentation software package to support sales presentation
0437 Hospitality and Tourism:0437.15 Perform marketing and public relations activities
0437.16 Formulate, direct, coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers
0437.43 Students will demonstrate knowledge of promotion strategies, planning events
0437.44 Plan an event
0437.45 Inspect layouts and advertising copy and edit scripts, audio, and video tapes and other promotional materials for adherence to specifications
1439 Business and Marketing Essentials:NF:004 Demonstrate basic email functions
NF:006 Demonstrate basic web-search skills
NF:007 Demonstrate basic word-processing skills
NF:008 Demonstrate basic presentation applications
NF:009 Demonstrate basic database applications
NF:010 Demonstrate basic spreadsheet applications
NF:085 Use basic operating system
Marketing Cluster:NF:037 Demonstrate effective use of audiovisual aids
NF:038 Demonstrate basic desktop publishing functions to prepare
promotional materials
NF:101 Maintain databases of information useful in marketing communications
ELA.T.29 Adapt speech to a variety of contexts and tasks, demonstrating a command of formal English when indicated or appropriate. (See Transition English Language Arts Language standards for specific expectations.)
0422 Marketing Essentials:CR:004 Demonstrate a customer-service mindset
CR:005 Reinforce service orientation through communication
CR:019 Adapt communication to the cultural and social differences among clients
0425 Marketing Applications:EI:012 Persuade others
EI:062 Demonstrate negotiation skills
PD:019 Demonstrate appropriate creativity
SE:067 Prepare sales presentation
SE:810 Respond appropriately to prospect’s individual personality typeSE:893 Demonstrate product
SE:895 Close the sale
0437 Hospitality and Tourism:0437.1 Target markets in hospitality and tourism industry; marketing
XStudents will prepare a formal speech using their ipads when giving a presentation to the class or making a school announcement via intercom.
strategies; sales techniques; promotion strategies; financial aspects in the industry; event planning
0437.4 Confer with clients to provide marketing or technical advice
0437.5 Converse with customers to determine destination, mode of transportation, travel dates, financial considerations, and accommodations required
0437.7 design and provide customers with brochures and publications containing travel information, such as local customs, points of interest or foreign country regulations
0437.13 Prepare and negotiate advertising and sales contracts0437.17 Negotiate contracts with vendors or distributors to manage product distribution, establishing distribution networks, or developing distribution strategies
0437.18 Meet with clients to schedule and plan details of conventions, banquets, receptions, and other functions
0437.26 Monitoring activities; training, coordinating, and staffing personnel; financial transactions
0437.40 Confer and cooperate and other managers to ensure coordination of hotel activities
0437.48 Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised
0437.49 Train and direct workers engaged in developing and producing advertisements
0437.58 Provide advice and consultation on economic relationships to businesses, public and private agencies, and other employers
1439 Business and Marketing Essentials:CO:084 Employ communication styles appropriate to target audience
CO:061 Defend ideas objectively
Marketing Cluster:CO:053 Participate in group discussions
IM:391 Present findings orally
SE:483 Build rapport and credibility with prospect
SE:488 Maintain ongoing relationship with client
SE:875 Demonstrate suggestion sellingELA.T.30 Demonstrate command of the conventions of Standard English grammar and usage when writing or speaking. • Apply the understanding that usage is a matter of convention, can change over time and is sometimes contested. • Resolve issues of complex or contested usage, consulting references (e.g., Merriam-Webster’s Dictionary of English Usage or Garner’s Modern American Usage) as needed.
0422 Marketing Essentials:CO:039 Write informational messages
CO:040 Write inquiries
CO:133 Write business letters
0425 Marketing Applications:CO:091 Write executive summaries
CO:094 Prepare simple written reports
IM:292 Identify sources of error in a research project
IM:293 Evaluate questionnaire design
IM:428 Assess appropriateness of marketing research for problem/issue (research methods, sources of information, timeliness of information)
SE:067 Prepare sales presentation
0437 Hospitality and Tourism:0437.4 Confer with clients to provide marketing or technical advice
0437.5 Converse with customers to determine destination, mode of transportation, travel dates, financial considerations, and accommodations required
0437.7 Design and provide customers
XStudents will use Standard English grammar and usage for all written reports, presentations, and marketing projects such as power- points, brochures, flyers, business cards, etc. Students will use various resources such as citationmachine.net, Perdue Online Writing Lab https://owl.english.purdue.edu/owl/, thesaurus.com, dictionary.com, and Microsoft Word spelling and grammar tools.
with brochures and publications containing travel information, such as local customs, points of interest, or foreign country regulations
0437.13 Prepare and negotiate advertising and sales contracts
0437.15 Perform marketing and public relations activities
0437.16 Formulate, direct, and coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers
0437.17 Negotiate contracts with vendors or distributors to manage product distribution, establishing distribution networks, or developing distribution strategies
0437.18 Meet with clients to schedule and plan details of conventions, banquets, receptions, and other functions
0437.25 Create a menu
0437.38 Organize and direct worker training programs, resolve personnel problems, hire new staff, and evaluate employee performance in dining and lodging facilities
0437.43 Promotion strategies; planning events
0437.44 Plan an event
0437.46 Plan and prepare advertising and all promotional materials
0437.48 Confer with department heads or staff to discuss topics such as contracts, selection of advertising media or product to be advertised
0437.58 Provide advice and consultation on economic relationships to businesses, public and private agencies and other employers
1439 Business and Marketing Essentials:CO:016 Explain the nature of effective written communications
CO:061 Defend ideas objectively
CO:085 Utilize note-taking strategies
CO:086 Organize information
CO:087 Select and use appropriate graphic aids
CO:088 Select and utilize appropriate formats for professional writing
CO:089 Edit and revise written work
consistent with professional standards
CO:090 Write professional emails
PD 027 Complete a job application
PD:029 Write a follow-up letter after job interviews
PD:030 Write a letter of application
PD:031 Prepare a resume
Marketing Cluster:IM:391 Present findings orally
PM:258 Write purchase ordersELA.T.31 Apply knowledge of language to understand how language functions in different contexts, to make effective choices for meaning or style and to comprehend more fully when reading or listening. • Vary syntax for effect, consulting references (e.g., Tufte’s Artful Sentences) for guidance as needed; apply an understanding of syntax to the study of complex texts when reading.
0422 Marketing Essentials:CO:039 Write informational messages
CO:040 Write inquiries
CO:133 Write business letters 0425 Marketing Applications:CO:031 Write persuasive messages
CO:091 Write executive summaries
CO:094 Prepare simple written reports
0437 Hospitality and Tourism:0437.1 Students will demonstrate knowledge of target markets in the hospitality and tourism industry, marketing strategies, sales techniques,
XStudents will identify and discuss the various writing styles and syntax structures when reading informational and literary texts. Students will also identify various forms of syntax when writing various types of essays and research reports.
promotion strategies, financial aspects in the industry, and event planning
0437.3 Demonstrate the concept of market segmentation in the travel and tourism industry
0437.4 Confer with clients to provide marketing or technical advice
0437.5 Converse with customers to determine destination, mode of transportation, travel dates, financial considerations, and accommodations required
0437.13 Prepare and negotiate advertising and sales contracts
0437.15 Perform marketing and public relations activities
0437.16 Formulate, direct, and coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers
0437.17 Negotiate contracts with vendors or distributors to manage product distribution, establishing distribution networks or developing distribution strategies
0437.38 Organize and direct worker training programs, resolve personnel
problems, hire new staff, and evaluate employee performance in dining and lodging facilities
0437.40 Confer and cooperate with other managers to ensure coordination of hotel activities0437.44 Plan an event
0437.48 Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised
0437.58 Provide advice and consultation on economic relationships to businesses, public, and private agencies and other employers
1439 Business and Marketing Essentials:CO:085 Utilize note-taking strategies
CO:088 Select and utilize appropriate formats for professional writing
CO:089 Edit and revise written work consistent with professional standards
ELA.T.32 Determine or clarify the meaning of unknown and multiple-meaning words and phrases based on grade 12 reading and content, choosing flexibly from a range of strategies. • Use context (e.g., the overall
0422 Marketing Essentials:CR:001 Identify company’s brand promise
MK:002 Describe marketing functions and related activities
CM:001 Explain the nature and scope
XStudents are given weekly tests based upon vocabulary from the informational and literary texts. Students use dictionary.com and thesaurus.com to determine the meaning and usage of words. Students determine
meaning of a sentence, paragraph or text; a word’s position or function in a sentence) as a clue to the meaning of a word or phrase. • Identify and correctly use patterns of word changes that indicate different meanings or parts of speech (e.g., conceive, conception, conceivable). • Consult general and specialized reference materials (e.g., dictionaries, glossaries, thesauruses), both print and digital, to find the pronunciation of a word or determine or clarify its precise meaning, its part of speech, its etymology or its standard usage. • Verify the initial determination of the meaning of a word or phrase (e.g., by checking the inferred meaning in context or in a dictionary).
of channel management
CM:006 Describe ethical considerations in channel management
IM:184 Identify information monitored for marketing decision-making
IM:284 Describe methods used to design marketing research studies (descriptive, exploratory, and casual)
0425 Marketing Applications:CR:016 Discuss the nature of customer relationship management
CR:018 Describe the use of technology in customer relationship management
EC:015 Explain the concept of organized labor and business
EC:017 Explain the concept of Gross Domestic Product
EC:023 Explain the impact of the law of diminishing returns
EC:072 Describe the nature of taxes
EC:084 Explain the economic impact of inter-rate fluctuations
EC:100 Describe the determinants of exchange rates and their effects on the domestic economy
the multiple meaning of words through collaboration and online resources.
FI:093 Explain the nature of balance sheets
FI:094 Describe the nature of income statements
MK:002 Describe marketing functions and related activities
MK:014 Explain factors that influence customer/client/business buying behavior
PM:127 Identify methods/techniques to generate a product idea
SE:874 Convert customer/client objections into selling points
0437 Hospitality and Tourism:0437.1 Students will demonstrate knowledge of target markets in the hospitality and tourism industry; marketing strategies; sales techniques; promotion strategies; financial aspects in the industry, and event planning
0437.43 Students will demonstrate knowledge of promotion strategies; planning events
1439 Business and Marketing Essentials:BL:003 Explain types of business ownership
EC:001 Describe the concepts of economics and economic activities
EC:002 Distinguish between economic goods and services
EC:005 Explain the principles of supply and demand
EC:007 Describe the types of economic systems
EC:010 Identify factors affecting business’s profit
EC:070 Explain the role of business in society
EC:104 Discuss the global environment in which businesses operate
EC:106 Explain the nature of business ethics
MK:001 Explain marketing and its importance in a global economyPD:021 Explain the rights of workers
SM:001 Explain the concept of management
Marketing Cluster:IM:419 Describe the regulation of marketing-information management
ELA.T.33 Acquire and accurately 0422 Marketing Essentials: Students will use academic
use general academic and domain-specific words and phrases, sufficient for reading, writing, speaking and listening at the college- and career-readiness level; demonstrate independence in gathering vocabulary knowledge when considering a word or phrase important to comprehension or expression.
CM:001 Explain the nature and scope of channel management
CM:006 Describe ethical considerations in channel management
CR:001 Identify company’s brand promise
IM:184 Identify information monitored for marketing decision-making
IM:284 Describe methods used to design marketing research studies (descriptive, exploratory, and casual)
MK:002 Describe marketing functions and related activities
0425 Marketing Applications:CR:016 Discuss the nature of customer relationship management
CR:018 Describe the use of technology in customer relationship management
EC:015 Explain the concept of organized labor and business
EC:017 Explain the concept of Gross Domestic Product
EC:023 Explain the impact of the law of diminishing returns
EC:072 Describe the nature of taxes
X vocabulary that is appropriate for their presentations, written essays, and marketing research reports that includes literature reviews, Action Research reports, and collaborative debates in the classroom. Students will strive for mastery level on a weekly basis.
EC:084 Explain the economic impact of inter-rate fluctuations
EC:100 Describe the determinants of exchange rates and their effects on the domestic economy
FI:093 Explain the nature of balance sheets
FI:094 Describe the nature of income statements
MK:002 Describe marketing functions and related activities
MK:014 Explain factors that influence customer/client/business buying behavior
PM:127 Identify methods/techniques to generate a product idea
SE:874 Convert customer/client objections into selling points
0437 Hospitality and Tourism:0437.1 Students will demonstrate knowledge of target markets in the hospitality and tourism industry; marketing strategies; sales techniques; promotion strategies; financial aspects in the industry, and event planning
0437.43 Students will demonstrate knowledge of promotion strategies;
planning events
1439 Business and Marketing Essentials:BL:003 Explain types of business ownership
CO:090 Write professional emails
CR:003 Explain the nature of positive customer relations
EC:001 Describe the concepts of economics and economic activities
EC:002 Distinguish between economic goods and services
EC:005 Explain the principles of supply and demand
EC:007 Describe the types of economic systems
EC:010 Identify factors affecting business’s profit
EC:070 Explain the role of business in society
EC:104 Discuss the global environment in which businesses operate
EC:106 Explain the nature of business ethics
MK:001 Explain marketing and its importance in a global economy
PD:021 Explain the rights of workers
PD:028 Interview for a job
PD:029 Write a follow-up letter after job interviews
PD:030 Write a letter of application
PD:031 Prepare a resume
SM:001 Explain the concept of management
Marketing Cluster:IM:419 Describe the regulation of marketing-information management