career development for the “net generation” heather law massachusetts institute of technology...
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Career Development for the “Net Generation”
Heather LawMassachusetts Institute of Technology
Career Development SpecialistCambridge, MA, USA
http:/gecd.mit.edu
Agenda
• Overview of Gen-Y students• Career Development Resources for Gen-Y students:
– On-line Workshops: Adobe Captivate– Webinars– Twitter– Facebook– LinkedIn– Videos
Overview: Gen-Y Students(AKA Millenials)
• Around 235 million people globally
• Born late-1970s to the early 2000s
• Shaped by events, especially instant communication technologies
– email, texting, IM, YouTube, Facebook, MySpace, and Twitter
• Reputation for being peer-oriented
• Economic prospects worsened due to late-2000s recession
• Employers concerned Gen-Y’s have too high of expectations from workplace.
• Studies predict students will switch jobs frequently
General Information: Gen-Y Students
Likes:• Technology• Online, quick access
to information• To receive news from
online sources • Purchase ebooks
http://www2.honolulu.hawaii.edu/facdev/guidebk/teachtip/GenY.htm
Dislikes:• Doesn't typically read books • Hates waiting
Team work
Preferred Working
Environment
Technology
Gen-Y Internet Use
Tips for Reaching Gen-Y
• Meet their needs for– Variety– Stimulation– Immediate Access to Information
Experiential Learning is
a MUST
Use Technology!
Be Visual-Visual Learners
Dominate
Make It Fun!They want to
enjoy.
How To Get Their AttentionUsing Social Media and Web Is Essential
• It has to be in short bursts, easy to follow
“In short, how you communicate with Gen Y defines if you will win them or not.”- AlcatelLucent, Employer
How Can We HelpGen-Y’s Find Jobs
• Provide career development information through the mediums they prefer– On-line workshops– Videos– Twitter– LinkedIn
• Teach them appropriate social media ettiquette
Reaching Students:On-line Workshops
On-Line Workshops
Cover the basic topics:
Resume Writing
Cover LetterWriting
Interviewing- 101
Negotiating
Cover LetterWriting
Career Fair Tips
Networking
Presentation Skills
Choosing a Major
Benefits of On-line Workshops
• Available 24 hrs a day• Basics can be covered and reviewed prior to in person visit-
more productive use of time• Accessible in medium Gen-Y’s prefer• Available in Closed Caption for those with disabilities• Script available- students can go and review as many times as
needed
Programs To Consider
• Adobe Captivate 5 or Adobe Presenter:
Has Closed Captioning
Import Slides from PP
Multimedia, quizes, videos,
animations
Interactivity, audio
narrations
http://www.adobe.com/products/captivate.html
Has Closed Captioning
Videos
• Reach Gen-Y’ers
through SHORT videos• Provide Variety• Option to obtain
corporate sponsors
3 min. run time
Corporate Sponsor Variety of
videos
Career Development Information- Through Twitter
• Twitter is a free micro-blogging service • Enables users to send and read messages known as tweets • Most users allow open access to tweets• You can follow individuals without them having to follow you or
vice versa, as they would on most other online networking
platforms • Allows for real time communication
Tweets!
• The act of communicating via Twitter• It is a short message sent through Twitter• 140 characters
This is what 140 characters looks like. It's actually longer than you might expect. If you add URLs, sometimes you have to get cr8tiv.
Tweet Career Information to Followers
on your website
How Students Can Use Twitter• Reading/Learning
– Industry Trends– Researching Companies for an Interview– Job Openings– Learning about Job Search Best Practices
• Sharing – Establish yourself as an expert in your industry– Use your status updates to tweet about industry topics, tips,
advice– You don’t have to create all the content. – You just need to be viewed as someone “in the know”.
• Connecting– Retweet others and they may follow you back
Advise Students On Who To Follow
• Who to Follow– Professionals in your field of interest– Faculty– Journalists– Bloggers– Thought leaders
• Gain access to endless stream of links to interesting
stories, facts, and research– http://www.twellow.com/– http://listorious.com/
Why Use Linkedin?
• Many Students don’t want to be reached via Facebook
• Create a Group
• Foster career development discussions
• Post Job and Internships
• Allow for students to talk
A business-oriented social networking website primarily used for professional networking
Start A Group
Post Articles
Post Jobs
Reach Them Where They Are!
Facebook LinkedIn Twitter
# Users500 Million Users 65 Million Users 100 Million Users
AdvantagesMore people are using Facebook than any other social networking site – access based on friend requests and security settings
Designed for professional networking, more control over info posted
Open access allows a user to communicate with hundreds of followers at a time.
* Number of Users reported by Facebook, LinkedIn and Twitter as of May 2010
Encourage Students To Join LinkedIn
83% of employers use the internet to find out information about potential employees
• Create professional profile• Making clear what student has to offer• Making clear what they are looking for
• Building their network• Reconnecting• Joining groups• Asking and answering questions
Website traffic # of likes or followers # of comments # of RSVPs to event
invitations # mentions & re-tweets
Free analytics like Google Analytics
Buzz monitoring tools like Google alerts
Facebook insights Hootsuite analytics URL shortener insights Polls or surveys
How to Measure Results
Ways to Track Sample Tools
Questions
Heather LawMassachusetts Institute of Technology
Career Development SpecialistCambridge, MA, USA
http:/gecd.mit.edu