careefour presentation

7/29/2019 Careefour Presentation

1/33

Planogram Generator

JDA Applications


2/33

Michiels Marc

Content

Company

Business Problem

Challenges 2009

Planogram Generator

Conditions

Requirements

Actions

Results

Planogram GeneratorP.1 - 05/02/2013


3/33

Michiels Marc

15000

4,2 b21%

375 Markets (41int)750 2500m

46 Hypers (45int)

4000 11000m

217 Express750m

Evere-Brussels



4/33

Michiels Marc

Template planograms often dont fit (72%)

Resulting in poor implementation

Implementations not uniform

Improve return on space and reduce out of stocks

Faster response to changes

Long manual proces store specific planogram

Business Problem



5/33Michiels Marc

Reduction typologies

Reduction assortment

Introduction and massification own brand

More regional assortment - planograms

Raise productivity is the stores

Desire to produce automatic store specificplanograms

Massive re-implementation Hypers

Challenges 2009

P.4 - 05/02/2013


6/33

Michiels Marc

Until 03/2009

To many template planograms

18 typologies = up to 18 different assortments

Typologies

T3 T2 T1 A B C D E F G E7 E6 E5 E4 E3 E2 E1 E0

13 10 8 10 9 8 7 6 5 7 6 5 4 3 2 2F



7/33

Michiels Marc

T3 T2 T1 A B C D E F G E7 E6 E5 E4 E3 E2 E1 E0

From 03/2009 08/2009

Less typologies 18 9 (A0 = petrol stations)

Less template planograms 16 10

Typologies

A9 A8 A7 A6 A5 A4 X A3 A2 A1 A0

12 9 9 8 6 5 X 5 3 2 1



8/33

Michiels Marc

Reduction 10 15%

19000

16500

14300

13300

5000

4500

0 5000 10000 15000 20000

Articles

Evolution Assortment FoodNew

Old

Reduction Assortment



9/33

Michiels Marc

Introduction +/- 300 Discount products

Introduction +/- 1000 Carrefour products

Intro and massification own brand



10/33

Michiels Marc

Putting own brand in the picture

Intro and massification own brand



11/33

Michiels Marc

Could results in 6x more planograms per Typo

More regional assortment



12/33

Michiels Marc

4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28

Installation 7.5.5 (inc luding PG) x

List A8 articles x

Calculation linear xCommunication linear with tray x

Construction 170 A8 planos x x x x

Testing A8 planos live 688 x x x x

Construction A7-A6-A5-A4 planos

Installation 664 test x x

Installation 647 test x x

Creation of rules-actions

Roll out Hypers

Reception new linears 1 1 2 2 3 3 4 4 5 5 6 6

Creation individual planograms 1 1 2 2 3 3 4 4 5 5 6 6Installation 54 Hypers 1 1 2 2 3 3 4 4 5 5 6 6

Creation of +/- 3500 planograms

In 12 weeks

Impossibleto do it manually

Planning 2009



13/33

Michiels Marc

Challenge 2009



14/33

Michiels Marc

Part of the Intactix suite

Control over process at any time

Not a black box

Previewing differant stages

Low manual intervention through score %

Using Object Life Cycle

Publication to the right stores

Planogram Generator - Conditions



15/33

Michiels Marc

Equipment table stores

Height notch and offset

Thickness shelf-cross bars

width

GondolaHeight

Base Height

Depth

Planogram Generator - Requirements



16/33

Michiels Marc

Sales - Profit Tables

IKB SA




17/33

Michiels Marc

Scenarios to automate preparation proces

Minor Major changes?




18/33

Michiels Marc

Settings for automatic template selection




19/33

Michiels Marc

Score settings

Use scores % for automatic approval review - rejection

Few rejections minor modification of template

More rejections review of templatereview of actions and re-generate

Percent formulas based on whats important for you

Understock - Overstock

Space Left

Days supply

Etc

Planogram Generator Requirements

Planogram GeneratorP.1 8- 05/02/2013


20/33

Michiels Marc

Template Planogram

Initial position location

Merch style

Orientation

Segmentation (Taggings)

Shelf positions

Inventory controls

Action lists




21/33

Michiels Marc

Auxiliary Planogram (Regional Assortment)

Complete assortment

Position of the regionalarticles

1 plano instead of 6

Also used for minorchanges




22/33

Michiels Marc

Action List and tags within template/aux

List of instructions

Desired stock holdings

Blocking grouping

Allowed compromises




23/33

Michiels Marc

Generation engine works in 3 phases

1.Initial phase

Include productsMinimum facings, quantity,

casepack, days supply

Exclude Products

Define blocks (tagging)

Allowed orientations

Shelf position adjustments

Formula using (if then)

Template Target

Planogram Generator - Actions



24/33

Michiels Marc


2.Reduce to fit phase

Allow movementsUp, Down, Left, rightNumber of moves

Relax required quantitiesMin facings, quantity, case pack, days

supply

Allow break from tray

Allow alternate orientations

Relax blocking rules

before

After



G


25/33

Michiels Marc


3.Fill out space phase

Allow movementsUp, Down, Left, rightNumber of moves

Boost required quantitiesMin facings, quantity, case pack, days

supply

Allow alternate orientations

Control blocking

Formula using (if then)

Before

After



Pl G A i


26/33

Michiels Marc

Previewing generation process

Segment mapping

Fixture mapping

(Taggings) banding

Review 3 phases

Highlights

Problem indication

Animation movement of products



Pl G t O i


27/33

Michiels Marc

Generation Engine

Generation

TargetPreparation

Template

Preparation

Template

Action List Scenario

Auxiliary

Equipment

Target Planogram

Sales

Assortment

Generated Planogram

Planogram Generator - Overview


R lt 2009


28/33

Michiels Marc

54 hypermarkets implemented in 12 weeks

Average of 63 individual pogs/store

158 of 180 familys PG generated (88%)

% PG Generated Planograms

Rejected

6%Review

7%

Approved

87%

Rejected and Review =Linear < Template

Half or Full pallets placed inunits

Results 2009


R lt 2009


29/33

Michiels Marc

Manual

3500 individual pogs = 62 weeks

Impossible to maintain after 2months deleted

Monthly +/- 540

PG Automated3500 individual pogs = 12 weeks

Up to date on a monthly base

Monthly +/- 3750

Focus on non existing linear planograms

Results 2009

Planogram Generator

1 Store = 4 weeks 1 Store = 2 days

P.28 - 05/02/2013

R lt 2010


30/33

Michiels MarcP.29 - 05/02/2013 Spaceman Planos Production

New Concept Hyper +9%

New Concept Market (smi) +%

New Concept Market (smf) +%

175 of 180 familys PG generated (97%)

4500 individual planos

Less out of stocks

Hypers realised profit first time since 2004 (2011 +5,2%)

Results 2010

Results First Quarter 2011


31/33

Michiels MarcP.30 - 05/02/2013 Spaceman Planos Production

1159

6489 7

648

1157

0

4344

1591

4

1499

5

3852

1884

7

0

2000

4000

6000

800010000

12000

14000

16000

1800020000

2009 2010 2011

Ind

Temp

Tot

Indiv:2011-2010 +22,8%

Total

2010-2009 +51,9%2011-2010 +15,6%

Individual Total2009 15,2%

2010 72,7%

2011 79,6%

Templates2010-2009 -33,1%2011-2010 -11,3%

Results First Quarter 2011

Results Team 2010


32/33

Michiels Marc

Cadastres

FoodNonFood

P.31 - 05/02/2013 Spaceman JDA Applications

Responsables

Developpement

Controles

Work Methods

Planogrammes

Mtier 25 Frozen Food

Mtier 28 Parfumerie

Textile Baby

Petfood Drogerie

Planogrammes

Mtier 21

Dry Food

Planogrammes

Mtier 24-28

Drinks Paper

Planogrammes

Mtier 26

Fresh

Etnic

1378

184

44

1168

197

40

820

205

43

1767

228

55

2009 = 37000 ; 2010 = 47000 (+22%!!)

46

375

217

24243Changes

Activation

Planos

Results Team 2010

Planogram Generator


33/33

Michiels Marc

Thank you

Planogram Generator


careefour presentation

Documents